At present, the competition in the domestic lighting industry is becoming increasingly fierce. The operating expenses of enterprises have risen sharply, and the average profit rate of the industry has gradually become thinner. Although in the past year, the international financial crisis has continued to affect, European countries have experienced frequent sovereign debt crises, and the international economic recovery is still full of uncertainties. The exchange rate of the Renminbi has continuously risen, the pressure of domestic inflation has increased, and raw materials and labor costs have continued to rise. The lighting industry is increasingly fiercely competitive. However, from the 2010 annual report published by the lighting industry related to listed companies, we can see that with the economic and social progress in China, the improvement of living standards of residents, the support of national policies, the development of the lighting industry contains great potential, future management and profitability Capabilities have a vast space and stability.
Sunshine Lighting has achieved the 2010 annual plan goal. The company realized operating income of 2.17 billion yuan for the entire year, completed 102.04% of the planned target, an increase of 24.52%, achieved a net profit of 180 million yuan, and completed 122.73% of the planned target, an increase of 50.77%. In the year, a total of 240 million energy-saving lamps and 25,846,400 lamps of various types were sold. Among them, the integration of electronic energy-saving lamps 63.64%; T5 high-power fluorescent lamps and ancillary lamps 22.24%. Sunshine Lighting will accelerate the shift from the traditional lighting industry to the emerging lighting industry, and will focus on promoting the progress of micro mercury environmental protection energy-saving lamps and LED lighting products. The total project investment for micro mercury environmental energy-saving lamps is estimated to be approximately 400 million yuan; LED The lighting project is expected to have a total investment of about 1 billion yuan. Sunshine Lighting has expanded into the global market. The current major market share accounts for 36.59% in China, 25.24% in Asia (excluding China), 23.14% in Europe, 12.90% in Latin America, and 1.53% in North America. Sunshine Lighting insists on the transition to a global business dominated by its own brand.
In recent years, Sunny Lighting has been making unremitting efforts to change the existing OEM-based production and sales model. In 2010, it achieved domestic sales of 783.56 million yuan, an increase of 42.12% over the previous year, accounting for 36.06% of sales, and the domestic distribution network gradually Expansion, gradual classification of channel classification, distribution network more than 3,000, infiltrated to some county-level cities. At the same time, the promotion of private brands into the European mainstream markets and channels. In 2011, the business plan of Sunshine Lighting achieved operating income of 2.552 billion yuan, an increase of 17.60% over 2010, and a net profit of 204 million yuan, an increase of 12.09% over 2010. In addition, the company also plans to appropriately invest in the extension of its industrial chain and its upstream and downstream strategic cooperation, depending on the specific conditions of the project.
Through a series of powerful measures such as strengthening management, saving energy and reducing consumption, controlling costs, and raising sales prices in a timely manner, Foshan Lighting has maintained a good development in the company's main electric light source business. Sales and profits have increased compared to last year. In 2010, the total output of light bulbs was 1.118 billion, an increase of 5% over the previous year; the main business income was 1.918 billion yuan, an increase of 14.46% over the previous year; of which export sales were 732 million yuan, an increase of 34.87%; net profit was 2.64 Billion yuan, an increase of 24.32% over the previous year, was mainly due to the strict control of losses and the timely increase of product sales prices.
In 2011, the company will continue to maintain stable development. At the same time, it will steadily realize its strategic goals by consolidating internal management, rationally adjusting its strategic layout, and comprehensively enhancing its core competitiveness. On the basis of maintaining the leading position in the domestic electric lighting industry, we will further expand our export business. Further adjust the product structure, vigorously develop and produce energy-saving products and high value-added products, such as metal halide lamps, LED lamps, etc., and continue to seek LED breakthroughs in the civilian market. Develop brand advantage, strengthen brand building, and improve the company's product profitability. In addition, Foshan Lighting has successively participated in shares of China Everbright Bank, Xiamen Commercial Bank, Foshan Fochen Road Company, Shenzhen Liangke Company, Guangzhou Zhujiang Asset Management Company, Hefei Guoxuan Gaoke Power Energy Co., Ltd., which are based on operating conditions. Give a reasonable return on investment to varying degrees.
Feile Audio focuses on the development of the green lighting industry, further highlights the main business and focuses on the green lighting business. In 2010, the company's total revenue was 1.49 billion yuan, of which the green lighting industry (Shanghai Yaming Bulb Factory Co., Ltd.) realized operating revenue of 1.33 billion yuan, an increase of 32.7% over the same period of last year, and net profit of 66.67 million yuan, an increase of 27.92% over the same period of last year. In addition, Huaxin Securities, which has 24% of the company’s shares, realized a net profit of 108.65 million yuan, which contributed to the company’s investment income of 25,689,700 yuan. According to the current development trend of traditional lighting and LED lighting business, the company proposed a slogan for the simultaneous development of traditional lighting and LED lighting.
In 2010, the company acquired 35% equity of Shanghai Shengqi Industrial Co., Ltd. and entered the automotive LED lighting business. The research company developed LED lighting business products and technology roadmap, and adjusted the company's organizational structure according to the actual situation and established the LED. Business Unit. In terms of fluorescent lamps, the company increased its investment in Yaer Company for US$3 million for the "Introduction of zinc amalgam production complete sets of equipment projects." It aims to replace liquid mercury with zinc amalgams, significantly reducing mercury pollution in the production process and changing the production of fluorescent lamps to the environment. damage.
The company developed green lighting business and actively sought the support of the government. In 2010, the company's energy saving and environmental protection lighting research and development capacity building (technical center construction) project and the introduction of APL solid mercury (amalgam) production line technological transformation projects were both included in the "national key industry promotion". And technically reformed the central budget investment plan, and received state and Shanghai government funding of 18.74 million yuan. In the future, Feile Audio will continue to develop green lighting industry as the main business, continue to strengthen the traditional lighting industry, and accelerate the development of LED lighting market, products and technology. In 2011, it is estimated that total operating revenue will be 1.8 billion yuan and profit will be 400 million yuan. It will strive to achieve the company's business revenue of more than 5 billion yuan by 2015.
In 2010, Shletwright achieved an operating income of 350 million yuan, an increase of 8.56% year-on-year, and a net profit of 12.36 million yuan, a year-on-year increase of 15.28%. Energy-saving lamps and supporting electronic ballasts are the company's main business products. In order to meet the huge demand of the market, the company continued to expand the production capacity of energy-saving lamp products, increase the energy-saving lamp production process and equipment automation, and increase the investment in production equipment and personnel of Sichuan Suining Subsidiary. During the reporting period, the company established a joint venture with Kunshan Mengshi Glass Products Co., Ltd. to establish Suining Mengshi Glass Technology Co., Ltd., which manufactures glass products and other raw materials for lighting source products, integrates the upstream of the product industry chain, and solidifies the solid foundation for the scale of the lighting industry. Into the field of new light sources, in the ceramic metal halide lamps and LED green lighting to increase research and development efforts and investment. The company complies with industry and enterprise development trends, vigorously develops new light source industry, introduces LED lighting, introduces LED production management talents, and explores LED application market; increases research and development of ceramic metal halide lamp technology and achieves breakthroughs in key technologies of metal halide lamp shells Sexual progress.
NVC Lighting was listed in Hong Kong last year and achieved excellent operating results in 2010. Total revenue increased by 54.3% from the previous year to US$470 million; net profit was US$71.33 million. Among them, the sales of lighting products increased by 67.9% mainly due to the improvement of sales channels, the expansion of specialty stores, and the development of new professional engineering customers and major customers; sales of light source products increased by 33.5%, of which NVC brand light sources increased by 65.7%. Shishi brand light source increased by 21.1%, which was mainly benefited from global economic recovery and energy saving and emission reduction policies. The company strengthened the promotion of energy-saving light sources; sales of lighting electrical products increased by 64.5%, mainly due to the increase in matching sales with lighting products and light source products. . NVC Lighting's sales revenue at home and abroad has a high growth, while foreign sales continue to grow at a relatively high rate compared to domestic sales.
NVC Lighting in the emerging markets, such as Asia, African countries and other regions, refer to the Chinese model to develop distributors for sales; in countries with mature channels such as Europe and the United States and other regions to accelerate brand building and cooperation with mature channel providers, such as the British NVC From the form of OEM sales alone, it gradually changed to the wholesale NVC brand, and cooperated with a number of local famous electric appliance chain companies to make the NVC brand into the mainstream pipeline. In the international non-brand market, ODM is mainly used for sales. The Group continues to develop new customers and adopts differentiated sales strategies for different customers in different markets to consolidate its long-term relationship with customers. At the same time, it develops high-performance products and increases the cost-effectiveness of products to meet the needs of different customer groups. NVC Lighting recently launched a large-scale LED lighting products, indicating the determination to develop the LED lighting industry.
From last year's market situation, it also reflected the momentum of improving business performance, and also reflected the positive trend of the entire lighting industry. It is not difficult to see that traditional lighting companies' operating income and profits have increased substantially, and the average profit rate is relatively high. The profitability of excellent lighting companies is remarkable, and LED trends are actively pursued in product strategies to expand LED lighting. Business scale.
Standard Cable Ties Co., Ltd. , http://www.nscableties.com