IHS iSuppli's research shows that due to the increasing sales of e-book readers, the book publishing industry has ushered in a major turning point and will enter a period of long-term decline.
US publishers' book sales, including e-books and paper books, will have a compound annual growth rate of minus 3% for 2010-2014. In 2005-2010, there was a slight positive growth.
The decline in the overall book market will come from the decline in sales of paper books. It is expected that its compound annual growth rate will be negative by 5% from 2010 to 2014. Although e-book sales will increase by 40% during the same period, it will not be enough to offset the shrinking market of paper books. The traditional book market is much larger than the ebook.
The total book market sales in 2014 will drop from 25 billion U.S. dollars in 2010 to 22.7 billion U.S. dollars, as shown in Figure 1. The figure combines the historical data of the American Publishers Association with the forecasts of IHS iSuppli Corporation.
For the traditional book publishing industry, the rise of the e-book and e-book reader market is fearful given the decline in printing, distribution and sales of paper books. The traditional book publishing industry has entered a stage of collapse and will be no less severe than the music and film markets that are undergoing drastic changes.
In 2014, the proportion of e-books in overall U.S. book publishing revenue will increase from 3% in 2010 to 13%, and in 2011 it will be 6%. However, the average price of e-books is usually 40% lower than that of paper books, driving the price of paper books down. With the growth of e-book reader sales outside the United States, these trends are expected to expand globally.
E-reader shipments may not meet optimistic expectations According to research by IHS iSuppli Corporation, e-reader shipments are expected to more than triple in 2010-2014. Global e-reader shipments in 2014 will increase from 9.7 million in 2010 to 30 million, as shown in Figure 2.
IHS iSuppli's forecast is lower than the general view, which the latter believes that in 2014 shipments will reach 43.4 million. Due to competition and price factors, e-book reader shipments are unlikely to reach more optimistic forecasts.
Due to the influence of the media tablet, shipments of dedicated e-book readers will not reach certain expectations. Many consumers will use media tablets to read e-books. In addition, as manufacturers have reduced prices to a point where they are not making money, the price of e-book readers will fall less than many people expect.
Where does the profit come from?
From 2007 to 2009, the average profit rate of e-book readers was 35%. However, when Apple introduced the iPad in April 2010, the profitability of e-book readers dropped sharply.
In order to obtain higher profit margins, e-book reader manufacturers can't just stare at e-books. Instead, they should provide games including magazines, enhanced books and Amazon monographs, sudoku, and spelling, as well as news group The Daily. News subscription service. The Amazon booklet is a short book that Amazon, the online retail giant, has launched.
US publishers' book sales, including e-books and paper books, will have a compound annual growth rate of minus 3% for 2010-2014. In 2005-2010, there was a slight positive growth.
The decline in the overall book market will come from the decline in sales of paper books. It is expected that its compound annual growth rate will be negative by 5% from 2010 to 2014. Although e-book sales will increase by 40% during the same period, it will not be enough to offset the shrinking market of paper books. The traditional book market is much larger than the ebook.
The total book market sales in 2014 will drop from 25 billion U.S. dollars in 2010 to 22.7 billion U.S. dollars, as shown in Figure 1. The figure combines the historical data of the American Publishers Association with the forecasts of IHS iSuppli Corporation.
For the traditional book publishing industry, the rise of the e-book and e-book reader market is fearful given the decline in printing, distribution and sales of paper books. The traditional book publishing industry has entered a stage of collapse and will be no less severe than the music and film markets that are undergoing drastic changes.
In 2014, the proportion of e-books in overall U.S. book publishing revenue will increase from 3% in 2010 to 13%, and in 2011 it will be 6%. However, the average price of e-books is usually 40% lower than that of paper books, driving the price of paper books down. With the growth of e-book reader sales outside the United States, these trends are expected to expand globally.
E-reader shipments may not meet optimistic expectations According to research by IHS iSuppli Corporation, e-reader shipments are expected to more than triple in 2010-2014. Global e-reader shipments in 2014 will increase from 9.7 million in 2010 to 30 million, as shown in Figure 2.
IHS iSuppli's forecast is lower than the general view, which the latter believes that in 2014 shipments will reach 43.4 million. Due to competition and price factors, e-book reader shipments are unlikely to reach more optimistic forecasts.
Due to the influence of the media tablet, shipments of dedicated e-book readers will not reach certain expectations. Many consumers will use media tablets to read e-books. In addition, as manufacturers have reduced prices to a point where they are not making money, the price of e-book readers will fall less than many people expect.
Where does the profit come from?
From 2007 to 2009, the average profit rate of e-book readers was 35%. However, when Apple introduced the iPad in April 2010, the profitability of e-book readers dropped sharply.
In order to obtain higher profit margins, e-book reader manufacturers can't just stare at e-books. Instead, they should provide games including magazines, enhanced books and Amazon monographs, sudoku, and spelling, as well as news group The Daily. News subscription service. The Amazon booklet is a short book that Amazon, the online retail giant, has launched.
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