[Global Science and Technology Report] The "new-generation technology revolution" with artificial intelligence at its core is set to become the beginning of another revolution in human society and development. For the majority of entrepreneurs, how can we embrace the changes of the times and take advantage of the situation? The Baidu Union Summit with the theme of "Intelligent Revolutionary Ecological Evolution" was held in Chongqing on May 23rd. Baidu founder, chairman and chief executive officer Li Yanhong, Baidu senior vice president, Baidu search company president Xiang Hailong and many executives came to the summit to discuss the way of thinking in the AI ​​era with hundreds of alliance partners and internet entrepreneurs. And Baidu Union's ecological evolution. Taking this summit as a starting point, the fifteen-year-old Baidu Alliance is working hard to create a new ecology of borderless wisdom and win-win, driving AI to empower 800,000 coalition partners and drive all walks of life to open the door to the new world of artificial intelligence.
The way of thinking in the era of AI
"The Internet is just a foreman, artificial intelligence is the main dish." At the Baidu Union Summit in 2017, Robin Li proposed the epoch-making significance of the era of artificial intelligence. He said that before the advent of the Internet, people could communicate with each other and people and things could not communicate. After the arrival of the Internet era, people’s communication was improved. effectiveness. However, the era of artificial intelligence fundamentally solved the problem of the exchange of people and everything.
From the abandonment of the remote control, “sports†do not look smart TV to “things without pennies†can brush face shopping payment; voice technology is no longer confined to the use of mobile phones but extended to everyday home, visual technology has finally come online Going offline, artificial intelligence is rapidly sweeping the lives of ordinary people at an alarming rate. But for Baidu, the "use of technology to make the complex world simpler" is more than that, from the "Apollo" program that lets the "unmanned vehicle" "fly into the homes of ordinary people" to Baidu to find someone to help families quickly reunite, All confirm Baidu's new positioning, which means that the future of artificial intelligence has arrived.
“If the future has come and you are not part of the future, what will happen?†In the face of the typical anxiety of entrepreneurs, Robin Li shared his new way of thinking in the AI ​​era.
Mobile phones will continue to exist for a long time, but the opportunities for mobile Internet are few. The era of AI has come. Latecomers have only been able to do some "regular practices" based on mobile phones that have not kept pace with the new era.
From think mobile to think AI. When Li Yanhong takes the internal meeting as an example, the product manager of a mobile product will pay more attention to the experience of fonts, buttons, etc., and when the product manager of the AI ​​product introduces the product, he will directly pull out the chip from his pocket to explain the application of the technology. Totally different.
Combine hard and soft to wake up everything. In the PC and mobile era, Internet companies pay more attention to software, but in the AI ​​era, it is more necessary to think from the perspective of technology and experience. The microphone technology in voice interaction and the laser radar in driverless cars are “soft and hardâ€. reflect.
Data spike algorithm, algorithm to promote social progress. In the era of AI, the more "clean" data, the stronger the AI's deep learning ability, so Baidu engineers came to the conclusion of the "data spike algorithm." However, Li Yanhong said, "It is the algorithm rather than the data that really promotes social progress." Watt reinvented the steam engine and really promoted the industrial revolution.
Using AI thinking as an Internet product, we have achieved dimensionality reduction attacks. For example, compared with typing input, voice input is dimensionality reduction. Li Yanhong said that changing the way of thinking as soon as possible can stand at the forefront of the era.
Four great achievements to achieve win-win interconnection
In the era of IoT's intelligence, every device, every content, and every scene has tremendous potential to reach users. However, it is necessary to overcome the pain points of incomplete media coverage, single coverage channels, fragmented data, weak levels of intelligence, and low advertising resources caused by single-handedness, otherwise the liquidity of its flow resources will be greatly limited.
Introducing to Hai Long, Baidu Union will open up four capabilities and create a multi-screen multi-screen new alliance to help more partners participate in the "Internet of Everything" in the marketing revolution, sharing huge business opportunities: through the empowerment of media, for Online and offline partners expand content production and distribution channels, and solidify the realization basis; based on powerful online data acquisition and processing capabilities, and complete offline hardware and software layout, a complete user portrait is created through the online and offline lines to guide advertising; Industry-leading marketing techniques, including the use of two-way interactive technologies, cross-channel linkage and other intelligent means to partners, enhance the effectiveness of delivery; share Baidu's massive advertiser resources, one-stop platform tools and comprehensive service capabilities accumulated over more than 10 years . With long-term accumulation in the field of marketing advertising, Baidu will maximize the ability to enable a wide range of coalition partners to help eliminate pain points, and plug in powerful wings for the realization of flow, to achieve rapid growth.
Building an AI era new alliance ecology
Deng Mingsheng, general manager of Baidu Union, pointed out that in the past fifteen years, Baidu Union has been growing together with its partners, and has grown to 40 billion yuan for the alliance partners so far. There are 20 million league top club members.
In line with the belief that "Let partners be stronger," Baidu Union will continue to export its core capabilities accumulated over the past 15 years, establish intelligent ecological alliances in the AI ​​era, and lead partners to accelerate the embrace of artificial intelligence. Deng Mingsheng said that the Baidu Alliance partners in the AI ​​era will include webpage media and content partners, as well as mobile phone manufacturers, operators, and apps, and they will also cover ubiquitous screens and endpoints. With Baidu's AI core technology, Baidu Union will aggregate the screens and terminals of all scenes, provide capabilities for online and offline media connections, implement all terminals as media, and help partners achieve intelligent evolution. In addition to technology, Baidu Union will also create four-in-one “AI entrepreneurial new ecology†for partners in terms of resources, operations, and management, and tap and cultivate more AI entrepreneurial heroes.
Under the new cooperation ecosystem, Baidu Union will continue to continue the high share plan. Deng Mingsheng, the summit site, announced a new split policy of “two hundred percent and one diversificationâ€: content sharing and Baidu’s partners will enjoy 100% Divided into; mobile phone Baidu in addition to providing partners with CPI, CPA cooperation mode, but also provide a mixed approach of CPA + CPC cooperation, so that partners from the mobile phone Baidu's rapid development in the continued benefit.
Partners 15th from 0 to N
As the earliest, largest, and most influential internet industry-wide industry ecological alliance established in China, Baidu Union has gone through fifteen years. Numerous partners rely on the alliance to complete the accumulation from 0 to 1, achieving a scale from 1 to N. Leap from maturity to maturity. “Developing from mature to giant is not only the 15 years of China’s Internet development, but also the 15 years of Baidu's development. It is also 15 years that our alliance partners have joined hands with Baidu to develop. The alliance partners have been working hand in hand with us to create countless Miracles have also experienced countless wind and rain, said Wang Lu, vice president of Baidu.
At the scene, the representatives from the PC, mobile, and artificial intelligence era who have joined hands with the Baidu Alliance have come to power with the Wang Road for 15 years.
Standing at the entrance of the new world of artificial intelligence, Baidu Union adhering to the open mindedness of "Hai Na Baichuan, tolerance is big", the wisdom of all things, ecological win-win situation, the most cutting-edge artificial intelligence technology to enable various industry partners to explore, upgrade, Expanding and updating the sharp and borderless business model will lead to intelligent upgrades and leaps in the entire Internet industry and even the entire society.
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