The just-concluded "Double Twelve" set off the last round of online shopping at the end of the year, and home appliance wars around the "living room entertainment" have begun again. According to data from the market Analysys International, last year's living room economy reached 102 billion yuan, which is expected to increase by 25.9% this year to 140 billion yuan. By 2018, with the increase in users’ willingness to pay for content, applications, and services around smart TVs, China’s living room economy market will reach RMB 230 billion. The so-called "living room" has become the world, and with the return of living room entertainment, various virtual reality products such as smart TVs, TV boxes, smart projectors, mobile phones, PCs, and tablet PCs have displayed their respective technical advantages and their own products' functions and interactions. Sexuality is strengthened, and it strives to be the ultimate winner who can squeeze into the user's living room.
Stepped products, choose the products that suits you
In the face of living room entertainment, a market full of huge economic potential, whether it is a large enterprise with traditional home appliances or a new Internet brand, it does not care about smart TVs. Not only are new brands surging, many traditional companies have joined the battle. The reshuffled market calls for the emergence of real king products. At this time, the old TV industry leader brand, Sharp, the father of LCD after the acquisition of Foxconn, once again attacked the new market environment. Deeply digging user demand for a deep transformation, and launched its own step-by-step product strategy for the Chinese market - 60-inch, 70-inch large-screen Internet TV and 45-inch Internet TV three product line strategy in order to support home users and after 90 Different needs of young users.
With passengers lying to meet the mainstream demand, the golden ratio to create a home video feast
60-inch, 70-inch large-screen Internet TV targeting mainstream home users, continue to define the current ratio of the living room and master bedroom smart TV to buy gold, relying on leading technical advantages to ensure the user's audition upgrade experience. In the just-concluded "Double Twelve" shopping carnival, Sharp's 60-inch, 70-inch large-screen Internet TV won the top sales list of TV products, the flagship product 70-inch 60-inch sales volume first, Tmall "double ten "Two" contributed 20% of the sales of black appliances, enough to feel the enthusiasm of home users for Sharp's products.
Aiming at the fourth screen after 90, there is an attitude that will not be
The 90-plus people who are entering family life are quietly deciding the direction of the market. Love, play, enjoy life, distinctive personality, strong purpose, and high control over the price/performance ratio, these are the personality tags of consumers after 1990. They are using technology to arm their living room and make family life colorful. So what kind of products can finally meet their needs? All signs show that smart TV as the fourth screen in the living room outside of personal computers, smart phones, and tablet computers is becoming the largest screen in the 90's living room. ". Sharp precisely aimed at the screen in the 90's living room, targeted the launch of a new 45-inch Internet TV, in order to meet the current trend of young people chasing the trend. In terms of positioning, it showed enough sincerity. Although it adopted the technical advantages of large-screen technology sinking, the price positioning was close to the price of an iPad, taking into account the urgent needs of “tall†and “cost-effectivenessâ€, and strived to become a post 90s. "The first television in life".
Hard and soft dual upgrade, consumer appeal is the first element of transformation
The implantation of “Internet gene†is another sign of Sharp's profound transformation. Foxconn’s helmer, Guo Tingming, has repeatedly and high-profilely strengthened the “+ Internet†strategic position. In this era when content is king, Sharp Internet TV believes that while strengthening its technological advantage, it must also exert its force on content, and it must be frequently deployed to create its own second-tier advantage. Sharp first announced its strategic cooperation with Alibaba.com and launched a large-screen Internet TV splitter equipped with Youku, Tudou, Huadian, and Alibaba.com, followed by the joint iQiyi, launching a custom-built all-in-one machine to enhance a wide range of content advantages. After the introduction of the above content platform resources, Sharp completely made up for the shortcomings of the traditional household electrical appliance companies and fully radiated new life.
Today's Sharp pursues a dual-upgrade strategy that combines display technology, production technology, and software technology. In terms of hardware, Sharp further strengthened its advantages in LCD display - LCD technology, 10-generation line X super crystal panel, picture quality adjustment technology, wide color gamut technology, 4K four-color technology to create a joint to meet the user enjoyment The ingenuity of the senses. At the same time, in today's multi-view scenes, content customization, entertainment, build integrated products, turn smart TV into a perfect combination of hardware and content services, with smart TV as the core, the Internet as the link, and from simple video entertainment. Extended functionality, covering practical interactive features such as video, games, shopping, and educational applications. Faced with the tendency of TV output content to shift from single interaction to two-way, perfecting the individualized customization function will make itself the king of veritable content. Sharp firmly believes that the combination of the top display technology, manufacturing process and software technology is the foundation for Chinese consumers to "return to the living room", and it is also the key to making TV win the dominant position of "multi-screen competition."
Faced with new market challenges, Sharp, who has injected the Internet gene, has regained its new life. It is believed that the living room entertainment of Chinese families will soon enter Sharp's new spoiler era.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
Stepped products, choose the products that suits you
In the face of living room entertainment, a market full of huge economic potential, whether it is a large enterprise with traditional home appliances or a new Internet brand, it does not care about smart TVs. Not only are new brands surging, many traditional companies have joined the battle. The reshuffled market calls for the emergence of real king products. At this time, the old TV industry leader brand, Sharp, the father of LCD after the acquisition of Foxconn, once again attacked the new market environment. Deeply digging user demand for a deep transformation, and launched its own step-by-step product strategy for the Chinese market - 60-inch, 70-inch large-screen Internet TV and 45-inch Internet TV three product line strategy in order to support home users and after 90 Different needs of young users.
60-inch, 70-inch large-screen Internet TV targeting mainstream home users, continue to define the current ratio of the living room and master bedroom smart TV to buy gold, relying on leading technical advantages to ensure the user's audition upgrade experience. In the just-concluded "Double Twelve" shopping carnival, Sharp's 60-inch, 70-inch large-screen Internet TV won the top sales list of TV products, the flagship product 70-inch 60-inch sales volume first, Tmall "double ten "Two" contributed 20% of the sales of black appliances, enough to feel the enthusiasm of home users for Sharp's products.
The 90-plus people who are entering family life are quietly deciding the direction of the market. Love, play, enjoy life, distinctive personality, strong purpose, and high control over the price/performance ratio, these are the personality tags of consumers after 1990. They are using technology to arm their living room and make family life colorful. So what kind of products can finally meet their needs? All signs show that smart TV as the fourth screen in the living room outside of personal computers, smart phones, and tablet computers is becoming the largest screen in the 90's living room. ". Sharp precisely aimed at the screen in the 90's living room, targeted the launch of a new 45-inch Internet TV, in order to meet the current trend of young people chasing the trend. In terms of positioning, it showed enough sincerity. Although it adopted the technical advantages of large-screen technology sinking, the price positioning was close to the price of an iPad, taking into account the urgent needs of “tall†and “cost-effectivenessâ€, and strived to become a post 90s. "The first television in life".
The implantation of “Internet gene†is another sign of Sharp's profound transformation. Foxconn’s helmer, Guo Tingming, has repeatedly and high-profilely strengthened the “+ Internet†strategic position. In this era when content is king, Sharp Internet TV believes that while strengthening its technological advantage, it must also exert its force on content, and it must be frequently deployed to create its own second-tier advantage. Sharp first announced its strategic cooperation with Alibaba.com and launched a large-screen Internet TV splitter equipped with Youku, Tudou, Huadian, and Alibaba.com, followed by the joint iQiyi, launching a custom-built all-in-one machine to enhance a wide range of content advantages. After the introduction of the above content platform resources, Sharp completely made up for the shortcomings of the traditional household electrical appliance companies and fully radiated new life.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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