Baidu opened a one-year-old birthday party for the secret. On the spot, the secret and the famous musician Wang Suzhen sweetly sang, and Professor Mengman "small poetry", people feel very fun, but also sigh the secret wisdom. But behind it, you need to think calmly: What changes have artificial intelligence brought? What industries can be subverted?
I am afraid that answering these questions is not an easy task. At present, the outside world's understanding and understanding of artificial intelligence is not deep enough, and even many people still stay in the cognitive level of "only smelling the stairs, not seeing people down." But here is the conclusion: If you use the traditional Internet model of social, e-commerce and other perspectives to judge artificial intelligence, companies may miss many opportunities, this is not alarmist! Artificial intelligence is not as simple as imagined, and at least three features have been overlooked.
The Internet is transforming the traditional industry, and the artificial intelligence is transforming the Internet.
Artificial intelligence is different from the new technologies emerging in the Internet industry, such as big data and cloud computing. It is also different from various segments and new business models, such as instant messaging, social networking, e-commerce, O2O, etc., although the three are subversive. And change, but artificial intelligence is in a different higher-order dimension. Of course, this is not to deny the commercial and social values ​​of the former, but to clarify the scope of artificial intelligence radiation. One of the biggest differences is that the Internet and emerging technology transformation is basically the traditional industry, which is the innovation of the application layer, but the artificial intelligence changes the Internet itself.
This change is reflected in three aspects: interaction mode, entrance mode and intelligence level.
First of all, it is an update on the interactive mode. From the Internet to the mobile Internet, from PCs to smart phones, the changes in human-computer interaction in the past few decades have not been fast, and the cycle of renewal has been long, and basically rely on both hands. What artificial intelligence brings is a revolution in the real sense of user interaction, which truly liberates human hands and makes voice interaction, image recognition, natural language understanding and so on become new delivery media and dialogue windows. Undoubtedly, every major change in the way of interaction will destroy the old industry and breed a new industry. The greater the change, the greater the chance.
Second, it is subversion on the entry model. Li Yanhong judged that the dividend of the mobile Internet is over, people may have to leave the mobile Internet and be pushed to the next era by artificial intelligence. In fact, the subtext of this sentence also contains changes in the entrance. The word portal is a product of the Internet and mobile Internet era. It is also a tagged thing. It is intended to be the "connection carrier" for users to communicate and talk with the Internet. Artificial intelligence has changed this medium.
Finally, it is a mutation in the degree of intelligence. Talking about the concept of artificial intelligence, many people think that only the spirituality of "brain" such as voice interaction, image recognition, machine learning, natural language understanding and driverless car can be called artificial intelligence. But in fact, the Internet has evolved over the past 20 years, and the level of intelligence has been constantly increasing. For example, the original portal, navigation, Baidu search, Aladdin after evolution, box calculation, knowledge map, and personalized recommendations that have been advertised in the past two years, thousands of people... all these are the embodiment of intelligent progress . However, artificial intelligence has been given the ability of deeper neural network learning and machine learning in higher dimensions, and has the ability to recognize, recognize, understand, and interact with voice, images, etc. It is a mutation that has accumulated for many years. This kind of change, whether it is for each individual user or the entire industry, is extremely far-reaching.
The same year of evolution, artificial intelligence progress is the fastest
There is a view that the evolution of artificial intelligence may be longer and more complicated than the Internet. Since the introduction of the Internet into China in the 1990s, forms and applications have become more complex, from portals, games to video, social, security, social to e-commerce, O2O, and the latest AR, VR, etc. An application form has spent more than five years of penetration time, and is out of the standard path of introduction, explosion, high growth, saturation, and decline. Therefore, it is inferred that the popularity of artificial intelligence that feels floating in midair takes longer, but this may not be the case.
There is a reason to say this. Wang Haifeng, vice president of Baidu, believes that although the secret is the "incarnation" of artificial intelligence, but the secret is not suddenly emerged, but relying on Baidu's accumulation over the years. For example, the precipitation of search data, powerful data computing capabilities and image capabilities for users; for example, Baidu in the past five or six years in data mining, natural language processing, voice interaction, image recognition, deep upgrade network, machine learning and user modeling The technical accumulation of other aspects; in addition, it is inseparable from the content, life service and financial ecology constructed by Baidu. The above three dimensions provide artificial intelligence and savvy with a fast enough and strong enough explosive power.
In other words, the secret is thick and thin, even self-evolving. When everything is ready and the wind is rising, the arrival of artificial intelligence may be like the domino effect, which may suddenly erupt and spread overnight. This is also why the same period of evolution, the artificial intelligence represented by the secret, is much larger than the previous year's progress in the form of Internet applications.
The outside world always thinks that artificial intelligence is still far away, and it has to take a tortuous path of growth, but this prediction has proved to be debatable. According to Baidu’s secret, since the birth of the Baidu World Congress last year, it has grown almost every day. Nowadays, users can easily deal with daily life services such as checking the weather, watching stocks, shopping, finding restaurants, booking air tickets, watching movies, and selling food. The application and growth rate of artificial intelligence can only be described by exponential growth, far exceeding the linear growth rate of e-commerce and socialization that appeared in the Internet in the past.
Moreover, artificial intelligence is rapidly entering the life scenes under the people's line, and has begun to replace the traditional behavior patterns. On April 25 this year, the secret appeared in the KFC Shanghai International Exhibition Store, and completed the whole process from self-service to ordering with the face of the ordering robot. The smooth dialogue and communication with the customers brought amazing users. Consumer experience. On June 20th, Yang Yi, a secret agent, turned into a basketball commentator to explain the game to the netizens. Not only is the commentary smooth, but if the user is interested in a certain player or understands the performance of the past, he can also ask questions in real time and get a quick response. answer. Even the atmosphere, emotions and secrets on the court can be easily grasped and expressed with great emotions. This is far beyond the scope of traditional game interpretation, and far more powerful than the memory and computing power of the human brain. Scenes like this are becoming more and more, such as the secrets of the college entrance examination volunteers, World Cup predictions and so on.
This also shows that the artificial intelligence represented by the secret is the innovation on the shoulders of the giants with deep accumulation. It is not in line with the growth models and laws of the various fields of the traditional Internet, so its growth and popularity will be far. Far more than all areas of the traditional Internet. The reason why Baidu and Li Yanhong bet and quickly promote the application of artificial intelligence technology is also a time window for fast switching.
De-noded "speaking as income", artificial intelligence lowered the threshold to 0
Just as a child has just been born, the first thing he learns is to speak, not to read or write. The same is true for artificial intelligence. Because it is also a dialogue-based interaction, it is more like a natural extension of body organs. Unlike PCs and mobile phones, it has to rely on hands, eyes and brain power to make its use threshold almost zero. It is easier and more convenient for users to get services, and truly realizes “speaking as incomeâ€. Just like the revolution brought by the touch experience of Apple's mobile phone to the smartphone industry, this seemingly foolish change is bound to trigger a new revolutionary revolution in the Internet.
It is worth mentioning that the deeper meaning of the secret is - "de-node". This de-nodeization brings about changes in the traditional competition rules of the entire industry and has the ability to destroy traditions. The acquisition of traditional Internet information and services relies on front-end operations, interaction logic, and organic concatenation between nodes. Whether it is the navigation mode of the portal or the search-and-search, all users need to operate step by step. Eventually get information or services. The emergence of the secret has broken this eigenmode, and the characteristics of “de-node†have become more and more obvious. For example, to book a ticket for tomorrow, you only need to give a secret to the secret, it will be completed in a while, the second traditional way is much less efficient, users need to open a web page or application, find, price, choose, pay, etc., all These must have professional skills and experience, and the emergence of secrets has profoundly changed all of this and made everything simple.
The convenience of “de-nodeization†is much more than imagined, which also allows artificial intelligence to serve a wider population. Whether it is a first-grade elementary school student or an old man of seventy or eighty years old, you can easily get all the life services with the help of mystery. The data also proves the low threshold, convenience and efficiency of artificial intelligence, which improves the friendliness and brings faster application speed. At present, there are 250 million voice synthesis requests in Baidu's daily search request; 56% of people's interaction with the secret is done through speech recognition or image recognition, which has become the mainstream way for people to express their needs. Even a small and unexpected detail is that the average daily per capita time of users who listen to novels in Baidu has increased from 0.69 hours to 2.21 hours. All of this seems unbelievable, but it is actually happening.
In short, the artificial intelligence represented by the secret, the characteristics of zero threshold determines its huge explosive power, which can benefit more people, and will also speed up the frequency of users and increase the activity. The “de-node†changes the organization and matching of information, applications and services. In the past, it was explicit, transparent, and user-involved. The secret directly condensed this process into the “Baidu Brain†and artificial intelligence. The data processing, logical judgment, and interactive expression actions all occurred in the “black box†in the background. They are all electronic, digital, and clouded. Undoubtedly, this change will irreversibly subvert the traditional Internet and mobile Internet, and will also invalidate the industrial competition law in the traditional sense. The "next scene" that Li Yanhong said is here!
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