Zhang Zhiwei: LeTV will lead smart TV into the 2.0 era

Today, LeTV held a conference in Beijing on the theme of “National Carnival”, announcing that it will work together with Jingdong and Tmall platform to return fans to create a “national carnival season” and set off a storm of large screens. From now on to September 18, LeTV Super TVs S40Air L, S50Air, and X50Air sold on JD and Tmall platform are sold at low prices of 1999 yuan, 2999 yuan and 3999 yuan, respectively, to reward the fans, and the price Both contain full-screen content service fees for more than two and a half years, making these three super TV products the most powerful and lowest-priced explosive products in their segment.

From a time point of view, LeTV’s introduction of the national carnival season at this time can be described as “good intentions.” A few days ago, you had just launched a new television product. Lenovo's Internet brand 17TV's new 50i is also just on the Taobao public on the line, and Storm Technology, Haier Group, Haier Group, and joined the current fierce battle is the Internet TV war. From this point of view, Internet TV may inevitably suffer a bloody storm.



For the multiplayer Internet TV landscape, Zhang Zhiwei, vice president of sales for LePar Holdings, said LeTV first entered the field of smart TVs. With the advantages of ultimate experience, rich content services, and high cost performance, LeTV has led the era of the Big Screen ecosystem 1.0. Today, LeTV will lead the television industry into the era of the Big Screen Ecosystem 2.0. This will not only enhance the convergence of content and enhance the ultimate experience, but will also provide more services and create greater value through ecological solutions. .

At present, LeTV Super TV collects more than 100,000 episodes of television dramas, 5,000 movies and other content. It possesses the most complete television copyright library and sports event broadcasting rights in China. It covers nearly 450 CDN nodes worldwide, 7Tb of export bandwidth, and contains the world’s first intelligence. Ecosystem EUITV version and LeStore, which is China's first smart TV application market, now super TV has become a smart TV market and has become China's smart TV brand, but all this belongs to the big screen ecosystem 1.0 era.

In the era of Big Screen Ecosystem 2.0, not only will the convergence of exciting content and the ultimate experience be enhanced, but it will also provide more services and create more value through the use of ecological solutions. This includes platform response and content , Terminal anti-, and application of anti-.

At the platform anti-level: First, LeTV Cloud pioneered the Vaas model, opened up a win-win situation, opened up the content production to the entire industry chain, provided 4K-level global cloud broadcast/on-demand neutral services, built nearly 450 CDN nodes, and became a global player. Customer and user's "bridge of science and technology culture"; Secondly, LePar pioneered the "O2O+C2B+ crowdfunding" multi-dimensional integrated cooperation model, fully bearing LeTV's ecological environment. As of the end of June this year, the number of LeBook LeShop experience stores opened exceeded 1,500. This year will reach 3,000 stores.

In the content anti-level, the small era 4 can be described as a successful IP marketing case. In addition to the hot box office, the official surrounding derivatives such as the small-time version of paper towels and T-shirts are also sold out. At the same time, 4 times wallpaper, calendar, star alarm clock, exclusive Content, etc. are all logged in to terminals such as super mobile phones, and Super Premiere is also broadcast live on LeTV Super TV and Super Mobile Phone. On July 30th, 2015, Little Time 4: Soul End and Special Edition will be on line for full-screen broadcast. Super Mobile Phone and Super TV will be broadcast simultaneously with the cinema.

At the terminal anti-level, EUI is an ecologically-interactive zone that spans terminals. Users can seamlessly experience music-based ecology in multiple smart devices, with multiple screens and multiple screens. Not only can the super mobile phone become the super-television's smart remote controller, and it can be used to tune in, quickly install applications, recognize music wallpapers, etc., and it can also be used to socialize while watching TV and using cell phones to launch barrage. In addition, Le Super Mobile MAX wireless HDMI function can achieve low latency wireless transmission 1080P ultra high definition video.

At the application anti-level, LeStore has become the only eco-friendly application store in the world. In 2015-2016, the revenue from intermodal transportation was divided into 0 strategies, and 100% of non-profit developers have formed five special experiences and services, including large-screen customized applications. Extreme interactive experience, fast download, immersive experience, one-stop service.

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