The market for wearable devices is booming. However, there are still many shortcomings, including short battery life, complicated user experience and lack of practicality. Only after the operators successfully solve the related problems, the potential of wearable devices is expected to fully play. .
According to Juniper Research, the market research organization, the development of wearable devices is expected, and the market value is expected to increase from US$4.5 billion at the end of 2014 to US$53.2 billion in 2019, which is good news for the companies that invest heavily in related products.
However, the ReadWrite website pointed out that the road to success is not smooth, and there are still many challenges to obstruct. The three aspects of poor endurance, unsatisfactory operation design, and low practicality of data are particularly urgent.
First of all, poor endurance means that consumers must often unload the device, and according to industry statistics, users have a chance to wear up to one-third of the device after they are unloaded. Steven LeBoeuf, founder of Valencell, a mobile health technology development company, points out that when users take down the device, they will rethink how much value the device brings to them. Once the experience is poor, it may be shelved.
David Berkoff, a sports medicine therapist at the University of North Carolina, agrees. He points out that if the first-time investors are not satisfied with the endurance of the device, it is conceivable that this will also block the purchase of general consumers in the future. Product barriers.
Second, according to the Rock Health report, another obstacle to the spread of wearable devices is that the first set is too complicated, causing nearly 10% of the products to be returned before use. On the other hand, because the wearable device is exposed, the role played by fashion sense is also very crucial. How to combine the function and appearance design to attract consumers is estimated to be an issue that the operator must be distressed.
Finally, how to make the best use of the information. Berkoff pointed out that the device can only attract the attention of the mainstream market if it provides more practical data. Although Gartner predicts that the sales of wearable fitness devices will exceed 90 million in 2016, the adoption rate may decline if the device fails to achieve practical results in promoting health and improving quality of life.
At present, many companies have invested in related application (App) development. For example, companies such as Nike are working on creating an app that can adjust the amount of exercise from user performance; Apple's latest health and fitness app can remind users to sit for a long time. After a period of time, they started to move; some companies also hired exercise physiologists, physiotherapists, and data scientists to provide more prescription-effective data, which is expected to assist physicians in the future.
Andrew Hooge, product manager for mobile health data company Validic, believes that although the wearable device is still in its infancy, its development prospects and market boom are still expected to promote the rapid maturity of related technologies in the next few years, but before the target is reached, it is expected that there will be Many upfront work needs to be done.
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