[Wen|High-tech LED lighting channel Chengdu station reporter He Xinling] As the so-called "channels get the world", the channel has become a must for lighting companies, 2014 is nearing the end, all major lighting companies are booming Channel expansion has come to an end, now let's take a look at the transcripts of these lighting brands.
Linsen <br> <br> swept channels built over 17,000 sales outlets in 2014, Linsen in channel development across the country is particularly active, through penetration depth and intensive step by step, Linsen channel has been sinking three, four-line market.
Since the beginning of this year, Mulinsen has continuously promoted the development of domestic channels, and has launched the “Baihui Projectâ€, “Golden Autumn Season Action†and “Last One Kilometer†channel promotion activities, which have fully penetrated the national third- and fourth-tier cities and achieved a good sales record. .
It is understood that this year, Mulinsen in March-April, the country's 32 dealer conferences harvested 182 million on-site orders, sales in January-August increased by five times compared with the same period last year. From mid-September to mid-October, Mulinsen launched the Golden Autumn Season in China. In the month of January, nearly 30 regional distributor summits were held, involving 25 provinces. About 6,000 dealers were invited to participate in the conference, and the order was over 1.96. 100 million yuan.
In November, the “last mile†channel meeting for the county-level market was continued, and the channel continued to sink. Then on December 5th, Mulinsen Lighting joined the Light Island to enter the community, and exclusively sponsored 20,000 bulbs for free to the community residents, let LED lighting enter the ordinary people's home.
After a year of channel layout, Mulinsen has established more than 17,000 sales outlets throughout the country, covering the provincial capitals, prefecture-level cities, county towns, and township markets. Lin Jili, general manager of Mulinsen, said that unlike the 'grab' of last year's channel strategy, this year's focus will be on 'sinking'. Last year, the number of Mulinsen outlets and the market meeting rate were insufficient. We must rely on the rapid acquisition of high-quality terminal resources to achieve domestic layout. After one year of “casting the netâ€, the number has exceeded the expected target. This year, we will quickly penetrate the third- and fourth-tier markets. Help the business to become bigger and stronger.
Sunshine Lighting <br> <br> force the country built 1500 <br> <br> stores this year, as the sun lighting Lighting "old" business transformation and expansion of the domestic channels be under the foot work in LED.
It is understood that Sunshine Lighting's overall strategy this year is to further deepen the LED transformation and develop domestic channels. Sunshine Lighting's total sales in the first three quarters was 2.4 billion yuan, of which LED lighting sales were 1.12 billion yuan, an increase of 53% over the same period of last year. So far, Sunshine Lighting has maintained a three-year sales growth, LED production value and profit. They are among the best.
Deepening the LED transformation is of course important, but during this period, sunlight lighting has not relaxed the expansion of domestic channels. Since March of this year, Sunshine Lighting has held 2014 dealer conferences and LED new product launches in Yunnan, Zhejiang, Jiangsu, Sichuan, Shandong and Hunan, and the news has been frequently reported.
At present, Sunshine Lighting has 1,500 stores in China and more than 2,000 dealers. Sunshine itself has a relatively complete traditional channel advantage, which has become a ready channel for LED product promotion. Compared with enterprises without channel resources, the channel advantages of Sunlight Lighting itself are obvious for the sales of LED products. It is reported that in the current sales channels of sunlight lighting, home lighting accounts for about 40%, followed by engineering channels, with a proportion of 35%, and finally outdoor lighting channels, about 25%.
Chen Yiping, general manager of Sunshine Lighting China, said that Sunshine Lighting will continue to do product segmentation, service segmentation and channel deepening in the future, and will promote domestic channels with 50 million brand promotion fees.
Lonon lighting <br> <br> consolidate channels to improve new product launch frequency <br> <br> Lonon lighting channels in hardware stores and home lighting channel has a unique advantage, and this year is on products and distribution channels deregulation.
Since 2013, Langen Lighting has accelerated the pace of launching new products. In July last year, Langneng Lighting launched nearly 200 LED home lighting products, including LED ceiling lamps, bedroom lamps, dining chandeliers, kitchen lamps, ceiling lamps, brackets, light sources, etc., which have been launched since January this year. Among the dealers' stores, LED ceiling lamps are the best sellers.
It is understood that the current storefront of Langeng dealers, LED products sales ratio of more than 20% of about 50%, more than 40% of about 33%, more than 50% of about 17%, compared with the first quarter of this year The increase in the range shows that the demand for LED lighting by its dealers is quite strong.
The appeal and influence of the Langeng brand has enabled new products to be quickly introduced into the terminal channels, which has also broken the status of Langneng’s “light calm†in the domestic LED channel. New policies, services and market expansion strategies have enabled Langen Lighting to move steadily through the channel.
At present, in addition to consolidating the original hardware channels and home lighting store channels, Langen Lighting focuses on domestic home and distribution channels.
Rectangular lighting <br> <br> brand transition was determined to "thousands of stores in malls."
Since the beginning of this year, the domestic channels of Changfang Lighting have changed a lot. They have abandoned the original multi-brand strategy and turned to the development of a unified "long-party" LED lighting brand. At the same time, in order to meet the big explosion of LED lighting demand, Changfang Lighting has strengthened the construction of sales channels and strived to complete the goal of “100-storey stores†in 2014.
In the press conference on the brand strategy upgrade on January 7 this year, Changfang Lighting announced that it will continue to focus on terminal construction and launch the strategy of “100-storey stores and win-win terminalsâ€--establishing no less than 1000 in 100 major cities across the country. Home core terminal distributor. This is the channel flattening strategy after the re-commendation of the brand and the “three cards in oneâ€.
In its brand strategy, Changfang Lighting has standardized management of core terminal distributors, peer-to-peer tracking, regular theme store promotions and terminal roadshows to help core terminal distributors increase sales. At the same time, increase the construction of specialty stores, exhibition walls, and door-to-door decoration--the decoration decoration subsidy of the store is 60% higher than before.
In 2014, the channel and brand image investment of Changfang Lighting continued to increase, and under the premise of a substantial increase in operating costs, there were different degrees of growth in terms of packaging, supporting, finished products and business development.
Three male Aurora <br> <br> improve the channels built over 5000 sales outlets <br> <br> as from 1991, the development so far has a 23-year-old traditional enterprise, built in the channel, the three male Aurora has some precipitation and accumulation In order to continue to maintain and expand the channel advantage, Sanxiong Aurora intends to build a relatively complete channel system nationwide.
First of all, in terms of products, in order to cope with the sharp increase in demand in the terminal market, Sanxiong Aurora has re-integrated its own supply chain system and expanded the production capacity of LED products in various production bases such as Guangzhou, Zhaoqing and Chongqing. It is understood that in the first half of the year, the sales proportion of Sanxiong Aurora LED products has increased significantly, and in some months it has reached more than 50%. This year, sales of LED products accounted for about 45% of the entire company.
In response to the general trend of indoor lighting intelligence, Sanxiong Aurora has also launched a number of intelligent LED products with dimmable color palettes. These intelligent LED lamps include panel lights, downlights, spotlights and other products.
Since the beginning of this year, the marketing channel of Sanxiong Aurora LED products has been very smooth. It has not only introduced professional LED new products such as commercial rail LED spotlights and hotel LED spotlights, but also introduced a number of high-profile T5 brackets and LED tube spotlights. Cost-effective products.
According to statistics, Sanxiong Aurora has established permanent offices in more than 50 large and medium-sized cities across the country, including more than 5,000 sales and service outlets throughout the country.
Terri <br> <br> second brand new "whisper" the main second and third tier cities <br> <br> new Terri launch of the "whisper" brand once been deeply concerned about the industry, which is also raring to expand in the channel child.
After 18 years of precipitation, Xintel Lighting currently has more than 300 lighting stores across the country, more than 200 LED business experience museums, specialty stores are mainly distributed in municipalities, provincial capitals and key prefecture-level cities.
In July this year, Xinteli launched the second brand positioned in the middle: “whisperingâ€, which focuses on the second and third tier cities in the country, and plans to complete the construction of about 1,000 “mute†brand stores in three years. "Han" brand lighting lamps pursue individuality, colorful colors and high cost performance, fully satisfying the needs of the younger generation of consumer entities such as the 80s and 90s.
After the launch of “Whenâ€, the domestic channel development defined as “new fashionism†home modern light also opened. The “whispering†brand not only continues the new franchise model of franchise, but also maximizes the use of new resources in product development, manufacturing, management, management experience and other aspects.
It is understood that the "Wonder" new product launch conference has just entered the Xiamen Guolian Building Materials City Mingxuan lighting, and has been popular with consumers.
Op <br> <br> electricity supplier defending "champions" kept hidden <br> <br> this year's "two-eleven" Op lighting to 8.4 million yuan sales come out on top, far more than the Philips, NVC and other online hot Selling the brand, it can be seen that Op has achieved a lot of achievements in the e-commerce channel.
Op Lighting's products cover the fields of home, business, electrician, light source, etc. Currently, there are 37 offices, and there are more than 30,000 sales outlets in various channels in China, and online stores are spread all over the country. Under the pressure of transformation, Opp resolutely chose multi-channel parallelism.
It is understood that in order to consolidate the original channels, Op Lighting intends to use 470 million yuan for the construction of marketing networks, further improve the offline network layout, and enhance the penetration of channels by strengthening the investment and construction of commercial, e-commerce and overseas channels. Through the home lighting mode such as compound stores, specialty stores, monopoly areas and monopoly walls, it penetrates into the third- and fourth-tier markets of counties, cities and townships.
Strengthening the three channels is still the strategic focus of the company this year, namely, increasing funds to consolidate and expand home lighting channels, commercial lighting channels and overseas international channels.
Country star power <br> <br> speed channels showing the power of the whole industry chain <br> <br> country star power since the beginning of the second half of 2012 the depth of integration of industrial chain, building lighting domestic terminal sales channels, the country's major cities More than 10 operation centers and 5 direct sales offices have been established.
In order to further expand the market penetration rate of Guoxing LED lighting and accelerate the layout of the terminal market, from the first quarter of this year, Guoxing LED Lighting has held new products in Henan, Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi, Sichuan, Shanxi and other places. The company has launched a series of products such as G series ceiling light, T8 glass tube, T5 square bracket, living room ceiling lamp, track lamp, etc., with commercial lighting as the main body, supplemented by outdoor and light source products, enhancing circulation products and engineering. Product features and competitiveness.
Taking the Anhui market as an example, the current national star LED lighting has covered more than 80% of the county-level lighting channel market in Anhui, and has completed the sales target of 10 million yuan.
As a leading LED packaging company in China, Guoxing Optoelectronics has a strong position in the industrial chain. Currently, it actively expands the upstream and downstream of the industrial chain. On the one hand, it rapidly increases the number of upstream MOCVD machines, and on the other hand, accelerates the pace of channel construction in the lighting application market. It will surely create a new world in the lighting market.
Huayi Lighting <br> <br> built branches to polish the gold standard in 2014, "Huayi intellectual change, poly win sales potential" show a new, changing Honor lighting to the lighting industry. This year, Huayi Lighting has made frequent moves on the channels, and has established branch offices in various places, and has held promotion conferences one after another.
Starting from April, Huayi Lighting launched a strong distributor conference with the theme of “Hua Yi Zhichang, Gathering and Winning Sales†in Zhangzhou, Changzhou, Jiangsu, Guangxi and other places. Continue to set up branch offices and hold promotion meetings one after another. It can be seen that after a period of integration and optimization, Huayi Lighting brand has once again taken a steady and powerful step in the national channel strategy, planning a more important strategic layout, and its key promotion is LED home products.
It is understood that in 2014, Huayi Lighting mainly focused on LED home products. Including: flat panel lights, crystal lamps, lamp strips, spotlights, light sources and other products. Since Huayi Lighting has formed a good reputation and intensive cultivation in the channel for many years, the channel has a very strong control. Once the new products are introduced to the market, the depth can be fully spread and the market responds quickly.
At present, Huayi Lighting has more than 300 specialty stores, more than 1,000 lighting monopolies and sales outlets in the country. When Huayi Lighting re-raised its monopoly channels, it has strengthened its investment in store management, product management, personnel management and after-sales service in specialty stores and specialty areas, and improved its profitability and risk resistance in the monopoly sector. At the same time, LED new specialty stores pay great attention to the design of the store, the matching of products, the matching of furniture and the creation of environmental atmosphere. Nowadays, “Hua Yi†has become a famous brand in the lighting industry.
Delta Lighting <br> <br> intensive farming segments defending "King of Down" reputation <br> <br> year Delta LED lighting to accelerate the pace of transformation, LED prices are also transition to "civilian" At the same time, consumers not only agree but also can afford LED lighting products. As a traditional circulation brand, Delta's LED sales have accounted for 70%, and continue to occupy the traditional product share. Up to now, Delta's LED products have accounted for more than 80% of total sales, and home retail products have reached 100%.
For Delta Lighting, if you want to make a sub-application area a barrier, you must have your own unique product to form your own brand symbol. Based on this, Delta has developed a series of spotlights with its own unique appearance. The launch of DD32 series LED downlights has once again set off the frenzy of Delta's “popularâ€. In the LED era, Delta will once again defend the “tubeâ€. The king of the lamp".
It is understood that Delta has implemented a branch (or operation center) model, which has completely reached the second level of customer management. The listing of new products, price reduction and after-sales service can be realized in the first time, and finally the channel is deepened. The purpose of the Damei channel is to get "cleaned".
Linsen <br> <br> swept channels built over 17,000 sales outlets in 2014, Linsen in channel development across the country is particularly active, through penetration depth and intensive step by step, Linsen channel has been sinking three, four-line market.
Since the beginning of this year, Mulinsen has continuously promoted the development of domestic channels, and has launched the “Baihui Projectâ€, “Golden Autumn Season Action†and “Last One Kilometer†channel promotion activities, which have fully penetrated the national third- and fourth-tier cities and achieved a good sales record. .
It is understood that this year, Mulinsen in March-April, the country's 32 dealer conferences harvested 182 million on-site orders, sales in January-August increased by five times compared with the same period last year. From mid-September to mid-October, Mulinsen launched the Golden Autumn Season in China. In the month of January, nearly 30 regional distributor summits were held, involving 25 provinces. About 6,000 dealers were invited to participate in the conference, and the order was over 1.96. 100 million yuan.
In November, the “last mile†channel meeting for the county-level market was continued, and the channel continued to sink. Then on December 5th, Mulinsen Lighting joined the Light Island to enter the community, and exclusively sponsored 20,000 bulbs for free to the community residents, let LED lighting enter the ordinary people's home.
After a year of channel layout, Mulinsen has established more than 17,000 sales outlets throughout the country, covering the provincial capitals, prefecture-level cities, county towns, and township markets. Lin Jili, general manager of Mulinsen, said that unlike the 'grab' of last year's channel strategy, this year's focus will be on 'sinking'. Last year, the number of Mulinsen outlets and the market meeting rate were insufficient. We must rely on the rapid acquisition of high-quality terminal resources to achieve domestic layout. After one year of “casting the netâ€, the number has exceeded the expected target. This year, we will quickly penetrate the third- and fourth-tier markets. Help the business to become bigger and stronger.
Sunshine Lighting <br> <br> force the country built 1500 <br> <br> stores this year, as the sun lighting Lighting "old" business transformation and expansion of the domestic channels be under the foot work in LED.
It is understood that Sunshine Lighting's overall strategy this year is to further deepen the LED transformation and develop domestic channels. Sunshine Lighting's total sales in the first three quarters was 2.4 billion yuan, of which LED lighting sales were 1.12 billion yuan, an increase of 53% over the same period of last year. So far, Sunshine Lighting has maintained a three-year sales growth, LED production value and profit. They are among the best.
Deepening the LED transformation is of course important, but during this period, sunlight lighting has not relaxed the expansion of domestic channels. Since March of this year, Sunshine Lighting has held 2014 dealer conferences and LED new product launches in Yunnan, Zhejiang, Jiangsu, Sichuan, Shandong and Hunan, and the news has been frequently reported.
At present, Sunshine Lighting has 1,500 stores in China and more than 2,000 dealers. Sunshine itself has a relatively complete traditional channel advantage, which has become a ready channel for LED product promotion. Compared with enterprises without channel resources, the channel advantages of Sunlight Lighting itself are obvious for the sales of LED products. It is reported that in the current sales channels of sunlight lighting, home lighting accounts for about 40%, followed by engineering channels, with a proportion of 35%, and finally outdoor lighting channels, about 25%.
Chen Yiping, general manager of Sunshine Lighting China, said that Sunshine Lighting will continue to do product segmentation, service segmentation and channel deepening in the future, and will promote domestic channels with 50 million brand promotion fees.
Lonon lighting <br> <br> consolidate channels to improve new product launch frequency <br> <br> Lonon lighting channels in hardware stores and home lighting channel has a unique advantage, and this year is on products and distribution channels deregulation.
Since 2013, Langen Lighting has accelerated the pace of launching new products. In July last year, Langneng Lighting launched nearly 200 LED home lighting products, including LED ceiling lamps, bedroom lamps, dining chandeliers, kitchen lamps, ceiling lamps, brackets, light sources, etc., which have been launched since January this year. Among the dealers' stores, LED ceiling lamps are the best sellers.
It is understood that the current storefront of Langeng dealers, LED products sales ratio of more than 20% of about 50%, more than 40% of about 33%, more than 50% of about 17%, compared with the first quarter of this year The increase in the range shows that the demand for LED lighting by its dealers is quite strong.
The appeal and influence of the Langeng brand has enabled new products to be quickly introduced into the terminal channels, which has also broken the status of Langneng’s “light calm†in the domestic LED channel. New policies, services and market expansion strategies have enabled Langen Lighting to move steadily through the channel.
At present, in addition to consolidating the original hardware channels and home lighting store channels, Langen Lighting focuses on domestic home and distribution channels.
Rectangular lighting <br> <br> brand transition was determined to "thousands of stores in malls."
Since the beginning of this year, the domestic channels of Changfang Lighting have changed a lot. They have abandoned the original multi-brand strategy and turned to the development of a unified "long-party" LED lighting brand. At the same time, in order to meet the big explosion of LED lighting demand, Changfang Lighting has strengthened the construction of sales channels and strived to complete the goal of “100-storey stores†in 2014.
In the press conference on the brand strategy upgrade on January 7 this year, Changfang Lighting announced that it will continue to focus on terminal construction and launch the strategy of “100-storey stores and win-win terminalsâ€--establishing no less than 1000 in 100 major cities across the country. Home core terminal distributor. This is the channel flattening strategy after the re-commendation of the brand and the “three cards in oneâ€.
In its brand strategy, Changfang Lighting has standardized management of core terminal distributors, peer-to-peer tracking, regular theme store promotions and terminal roadshows to help core terminal distributors increase sales. At the same time, increase the construction of specialty stores, exhibition walls, and door-to-door decoration--the decoration decoration subsidy of the store is 60% higher than before.
In 2014, the channel and brand image investment of Changfang Lighting continued to increase, and under the premise of a substantial increase in operating costs, there were different degrees of growth in terms of packaging, supporting, finished products and business development.
Three male Aurora <br> <br> improve the channels built over 5000 sales outlets <br> <br> as from 1991, the development so far has a 23-year-old traditional enterprise, built in the channel, the three male Aurora has some precipitation and accumulation In order to continue to maintain and expand the channel advantage, Sanxiong Aurora intends to build a relatively complete channel system nationwide.
First of all, in terms of products, in order to cope with the sharp increase in demand in the terminal market, Sanxiong Aurora has re-integrated its own supply chain system and expanded the production capacity of LED products in various production bases such as Guangzhou, Zhaoqing and Chongqing. It is understood that in the first half of the year, the sales proportion of Sanxiong Aurora LED products has increased significantly, and in some months it has reached more than 50%. This year, sales of LED products accounted for about 45% of the entire company.
In response to the general trend of indoor lighting intelligence, Sanxiong Aurora has also launched a number of intelligent LED products with dimmable color palettes. These intelligent LED lamps include panel lights, downlights, spotlights and other products.
Since the beginning of this year, the marketing channel of Sanxiong Aurora LED products has been very smooth. It has not only introduced professional LED new products such as commercial rail LED spotlights and hotel LED spotlights, but also introduced a number of high-profile T5 brackets and LED tube spotlights. Cost-effective products.
According to statistics, Sanxiong Aurora has established permanent offices in more than 50 large and medium-sized cities across the country, including more than 5,000 sales and service outlets throughout the country.
Terri <br> <br> second brand new "whisper" the main second and third tier cities <br> <br> new Terri launch of the "whisper" brand once been deeply concerned about the industry, which is also raring to expand in the channel child.
After 18 years of precipitation, Xintel Lighting currently has more than 300 lighting stores across the country, more than 200 LED business experience museums, specialty stores are mainly distributed in municipalities, provincial capitals and key prefecture-level cities.
In July this year, Xinteli launched the second brand positioned in the middle: “whisperingâ€, which focuses on the second and third tier cities in the country, and plans to complete the construction of about 1,000 “mute†brand stores in three years. "Han" brand lighting lamps pursue individuality, colorful colors and high cost performance, fully satisfying the needs of the younger generation of consumer entities such as the 80s and 90s.
After the launch of “Whenâ€, the domestic channel development defined as “new fashionism†home modern light also opened. The “whispering†brand not only continues the new franchise model of franchise, but also maximizes the use of new resources in product development, manufacturing, management, management experience and other aspects.
It is understood that the "Wonder" new product launch conference has just entered the Xiamen Guolian Building Materials City Mingxuan lighting, and has been popular with consumers.
Op <br> <br> electricity supplier defending "champions" kept hidden <br> <br> this year's "two-eleven" Op lighting to 8.4 million yuan sales come out on top, far more than the Philips, NVC and other online hot Selling the brand, it can be seen that Op has achieved a lot of achievements in the e-commerce channel.
Op Lighting's products cover the fields of home, business, electrician, light source, etc. Currently, there are 37 offices, and there are more than 30,000 sales outlets in various channels in China, and online stores are spread all over the country. Under the pressure of transformation, Opp resolutely chose multi-channel parallelism.
It is understood that in order to consolidate the original channels, Op Lighting intends to use 470 million yuan for the construction of marketing networks, further improve the offline network layout, and enhance the penetration of channels by strengthening the investment and construction of commercial, e-commerce and overseas channels. Through the home lighting mode such as compound stores, specialty stores, monopoly areas and monopoly walls, it penetrates into the third- and fourth-tier markets of counties, cities and townships.
Strengthening the three channels is still the strategic focus of the company this year, namely, increasing funds to consolidate and expand home lighting channels, commercial lighting channels and overseas international channels.
Country star power <br> <br> speed channels showing the power of the whole industry chain <br> <br> country star power since the beginning of the second half of 2012 the depth of integration of industrial chain, building lighting domestic terminal sales channels, the country's major cities More than 10 operation centers and 5 direct sales offices have been established.
In order to further expand the market penetration rate of Guoxing LED lighting and accelerate the layout of the terminal market, from the first quarter of this year, Guoxing LED Lighting has held new products in Henan, Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi, Sichuan, Shanxi and other places. The company has launched a series of products such as G series ceiling light, T8 glass tube, T5 square bracket, living room ceiling lamp, track lamp, etc., with commercial lighting as the main body, supplemented by outdoor and light source products, enhancing circulation products and engineering. Product features and competitiveness.
Taking the Anhui market as an example, the current national star LED lighting has covered more than 80% of the county-level lighting channel market in Anhui, and has completed the sales target of 10 million yuan.
As a leading LED packaging company in China, Guoxing Optoelectronics has a strong position in the industrial chain. Currently, it actively expands the upstream and downstream of the industrial chain. On the one hand, it rapidly increases the number of upstream MOCVD machines, and on the other hand, accelerates the pace of channel construction in the lighting application market. It will surely create a new world in the lighting market.
Huayi Lighting <br> <br> built branches to polish the gold standard in 2014, "Huayi intellectual change, poly win sales potential" show a new, changing Honor lighting to the lighting industry. This year, Huayi Lighting has made frequent moves on the channels, and has established branch offices in various places, and has held promotion conferences one after another.
Starting from April, Huayi Lighting launched a strong distributor conference with the theme of “Hua Yi Zhichang, Gathering and Winning Sales†in Zhangzhou, Changzhou, Jiangsu, Guangxi and other places. Continue to set up branch offices and hold promotion meetings one after another. It can be seen that after a period of integration and optimization, Huayi Lighting brand has once again taken a steady and powerful step in the national channel strategy, planning a more important strategic layout, and its key promotion is LED home products.
It is understood that in 2014, Huayi Lighting mainly focused on LED home products. Including: flat panel lights, crystal lamps, lamp strips, spotlights, light sources and other products. Since Huayi Lighting has formed a good reputation and intensive cultivation in the channel for many years, the channel has a very strong control. Once the new products are introduced to the market, the depth can be fully spread and the market responds quickly.
At present, Huayi Lighting has more than 300 specialty stores, more than 1,000 lighting monopolies and sales outlets in the country. When Huayi Lighting re-raised its monopoly channels, it has strengthened its investment in store management, product management, personnel management and after-sales service in specialty stores and specialty areas, and improved its profitability and risk resistance in the monopoly sector. At the same time, LED new specialty stores pay great attention to the design of the store, the matching of products, the matching of furniture and the creation of environmental atmosphere. Nowadays, “Hua Yi†has become a famous brand in the lighting industry.
Delta Lighting <br> <br> intensive farming segments defending "King of Down" reputation <br> <br> year Delta LED lighting to accelerate the pace of transformation, LED prices are also transition to "civilian" At the same time, consumers not only agree but also can afford LED lighting products. As a traditional circulation brand, Delta's LED sales have accounted for 70%, and continue to occupy the traditional product share. Up to now, Delta's LED products have accounted for more than 80% of total sales, and home retail products have reached 100%.
For Delta Lighting, if you want to make a sub-application area a barrier, you must have your own unique product to form your own brand symbol. Based on this, Delta has developed a series of spotlights with its own unique appearance. The launch of DD32 series LED downlights has once again set off the frenzy of Delta's “popularâ€. In the LED era, Delta will once again defend the “tubeâ€. The king of the lamp".
It is understood that Delta has implemented a branch (or operation center) model, which has completely reached the second level of customer management. The listing of new products, price reduction and after-sales service can be realized in the first time, and finally the channel is deepened. The purpose of the Damei channel is to get "cleaned".
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