[Source: LED Engineering magazine's "LED lighting channel" 1 monthly text / Zhanglou Dan]
Industry chaos
According to the "Sampling Results of Self-ballasted Fluorescent Lamps for General Lighting in 2012" issued by the General Administration of Quality Supervision, Inspection and Quarantine, the signs (safety), interchangeability, electric shock, mechanical strength and harmonics of self-ballasted fluorescent lamps for general lighting are shown. 14 items including power terminal disturbance, lamp power, power factor and color characteristics were inspected, and 32 batches produced by 30 companies did not meet the standard requirements. In addition, the media reported that the large-scale Osram and Ou Pu were on the "black list". In the same year, they were deeply immersed in the "quality inspection door", which undoubtedly knocked a lot of sticks on the production enterprises and the industry, once again causing people to chaos in the lighting industry. Thinking of the elephant.
According to the reporter's visit to Chongqing Oriental Lighting Plaza, Beibin Luguang Nest and Hongqihegou Jianmat, etc., more consumers have been unable to judge the quality of the lamps. They can only make a rough explanation based on the clerk's explanation and product warranty period. Determined.
A consumer named Li said to the "Lighting Market" reporter: "When I talk about lighting, I am still willing to choose a big brand. After all, the strength is strong and the quality is guaranteed." Another consumer named Zhou said: "I bought I will shop around, listen to the introduction of the clerk, and then find out if the friends around have the same brand. I don't believe in big brands, because I heard that many big brands are now 'branded' production, and there are no big names. Was it found to have quality problems?"
Many consumers complained to reporters that as an ordinary consumer, they simply don't know what tricks to choose lamps, and how to judge the pros and cons of products. More often, price becomes the deciding factor.
It is precisely based on these psychology of consumers that, under the influence of interests, there are other kinds of "miscellaneous brands" in the stores of some lighting plazas in Chongqing. The situation of goods being shuffled and shoddy occurs sometimes, the quality of goods And related after-sales services cannot be guaranteed.
Benefit drive
“The LED lighting market is chaotic, the product quality is uneven, and some products are not equal in price and value.†Lu Yongzhong, general manager of Chongqing Xinde Electronics Co., Ltd. told the “Lighting Market†reporter, “Because this industry is in the process of development, people Seeing its bright prospects, they all want to share a piece of it. So, more and more people join the industry, but the relevant standards of the LED lighting market are obviously lagging behind, which will lead to uneven product quality. After all, It is also driven by interests."
When the reporter visited the major lighting cities in Chongqing, the merchants of various stores repeatedly emphasized to the reporter that the manufacturers are strictly forbidden to cross the goods, and once they are found, the penalty is quite heavy. However, some insiders told reporters that the phenomenon of cross-selling in Chongqing still exists, which will directly lead to the difficulty in accurately providing after-sales service.
“Selling the goods in the hands of consumers, the seller may shirk responsibility for the quality problems.†Shu Wenning, regional manager of Chongqing Vertex Zhixin Technology Co., Ltd. told reporters, “The LED assembly process is simple, and the workshops of two or three people are Can start production, internal components are shoddy, but sold at a higher price, consumers can not be aware of it for a while, after they return to the factory, they can still be sold completely after repairing. At the same time, they can still sell in the market, really The sale of high-quality products is bound to be affected. After all, consumers are now more sensitive to price."
"I expect that the LED market will enter an era of quality wins in the future." Chen Wei, general manager of Kangshu Technology LED Lighting Chongqing Sales Co., said, "At present, consumers' acceptance of LED products has increased relatively. Pay more attention to brand and quality."
However, many people in the industry are faced with the current situation of chaos, and they are only able to shake their heads when they are chilling and clear. They all say that the industry has entered a "cold winter" state, and no one is too good. In order to stand firm in a market with such fierce competition, strong strength is indispensable. This strength is not only about technology but also capital. Where does the money come from? Come from the market! Driven by economic interests, the market is naturally chaotic.
Introspection
It has caused widespread concern and discussion in the industry. In fact, as early as 2008, Jindalai Lighting has issued a call for industry introspection, calling on Chinese lighting companies to pay attention to quality and proposing that "inferior products are like a poisonous arrow, which will endanger the life of the enterprise at any time." If the poison is not removed in time, the consequences will be unimaginable."
Now, after five years, let’s not talk about the quality of lamps in the Chinese lighting market for the time being. According to what reporters have seen in Chongqing Lighting City, the price of a type of product varies greatly, and the warranty period is also different. There are all kinds of sayings, such as goods, and so on. It is enough to make consumers become the second monk. In addition, the recent big-name lamps are trapped in the “quality inspection doorâ€, and once again, the quality of the lamps has been pushed to the forefront, and industry introspection is imperative.
In the opinion of the reporter, the industry introspection not only needs the introspection of the production enterprises, but also needs to improve and implement the relevant supervision system as soon as possible; on the basis of controlling costs, the production enterprises must also do quality control work, and realize that quality is the enterprise. The long-term way of survival; and the lighting industry associations and relevant government departments should also play a regulatory role, establish a sound regulatory system and implement it.
Industry chaos
According to the "Sampling Results of Self-ballasted Fluorescent Lamps for General Lighting in 2012" issued by the General Administration of Quality Supervision, Inspection and Quarantine, the signs (safety), interchangeability, electric shock, mechanical strength and harmonics of self-ballasted fluorescent lamps for general lighting are shown. 14 items including power terminal disturbance, lamp power, power factor and color characteristics were inspected, and 32 batches produced by 30 companies did not meet the standard requirements. In addition, the media reported that the large-scale Osram and Ou Pu were on the "black list". In the same year, they were deeply immersed in the "quality inspection door", which undoubtedly knocked a lot of sticks on the production enterprises and the industry, once again causing people to chaos in the lighting industry. Thinking of the elephant.
According to the reporter's visit to Chongqing Oriental Lighting Plaza, Beibin Luguang Nest and Hongqihegou Jianmat, etc., more consumers have been unable to judge the quality of the lamps. They can only make a rough explanation based on the clerk's explanation and product warranty period. Determined.
A consumer named Li said to the "Lighting Market" reporter: "When I talk about lighting, I am still willing to choose a big brand. After all, the strength is strong and the quality is guaranteed." Another consumer named Zhou said: "I bought I will shop around, listen to the introduction of the clerk, and then find out if the friends around have the same brand. I don't believe in big brands, because I heard that many big brands are now 'branded' production, and there are no big names. Was it found to have quality problems?"
Many consumers complained to reporters that as an ordinary consumer, they simply don't know what tricks to choose lamps, and how to judge the pros and cons of products. More often, price becomes the deciding factor.
It is precisely based on these psychology of consumers that, under the influence of interests, there are other kinds of "miscellaneous brands" in the stores of some lighting plazas in Chongqing. The situation of goods being shuffled and shoddy occurs sometimes, the quality of goods And related after-sales services cannot be guaranteed.
Benefit drive
“The LED lighting market is chaotic, the product quality is uneven, and some products are not equal in price and value.†Lu Yongzhong, general manager of Chongqing Xinde Electronics Co., Ltd. told the “Lighting Market†reporter, “Because this industry is in the process of development, people Seeing its bright prospects, they all want to share a piece of it. So, more and more people join the industry, but the relevant standards of the LED lighting market are obviously lagging behind, which will lead to uneven product quality. After all, It is also driven by interests."
When the reporter visited the major lighting cities in Chongqing, the merchants of various stores repeatedly emphasized to the reporter that the manufacturers are strictly forbidden to cross the goods, and once they are found, the penalty is quite heavy. However, some insiders told reporters that the phenomenon of cross-selling in Chongqing still exists, which will directly lead to the difficulty in accurately providing after-sales service.
“Selling the goods in the hands of consumers, the seller may shirk responsibility for the quality problems.†Shu Wenning, regional manager of Chongqing Vertex Zhixin Technology Co., Ltd. told reporters, “The LED assembly process is simple, and the workshops of two or three people are Can start production, internal components are shoddy, but sold at a higher price, consumers can not be aware of it for a while, after they return to the factory, they can still be sold completely after repairing. At the same time, they can still sell in the market, really The sale of high-quality products is bound to be affected. After all, consumers are now more sensitive to price."
"I expect that the LED market will enter an era of quality wins in the future." Chen Wei, general manager of Kangshu Technology LED Lighting Chongqing Sales Co., said, "At present, consumers' acceptance of LED products has increased relatively. Pay more attention to brand and quality."
However, many people in the industry are faced with the current situation of chaos, and they are only able to shake their heads when they are chilling and clear. They all say that the industry has entered a "cold winter" state, and no one is too good. In order to stand firm in a market with such fierce competition, strong strength is indispensable. This strength is not only about technology but also capital. Where does the money come from? Come from the market! Driven by economic interests, the market is naturally chaotic.
Introspection
It has caused widespread concern and discussion in the industry. In fact, as early as 2008, Jindalai Lighting has issued a call for industry introspection, calling on Chinese lighting companies to pay attention to quality and proposing that "inferior products are like a poisonous arrow, which will endanger the life of the enterprise at any time." If the poison is not removed in time, the consequences will be unimaginable."
Now, after five years, let’s not talk about the quality of lamps in the Chinese lighting market for the time being. According to what reporters have seen in Chongqing Lighting City, the price of a type of product varies greatly, and the warranty period is also different. There are all kinds of sayings, such as goods, and so on. It is enough to make consumers become the second monk. In addition, the recent big-name lamps are trapped in the “quality inspection doorâ€, and once again, the quality of the lamps has been pushed to the forefront, and industry introspection is imperative.
In the opinion of the reporter, the industry introspection not only needs the introspection of the production enterprises, but also needs to improve and implement the relevant supervision system as soon as possible; on the basis of controlling costs, the production enterprises must also do quality control work, and realize that quality is the enterprise. The long-term way of survival; and the lighting industry associations and relevant government departments should also play a regulatory role, establish a sound regulatory system and implement it.
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