The component industry is stably developing in contrarian conditions

Due to the deep influence of the international financial crisis, the recovery of the global economy was weak. The continued sluggish international demand has caused the domestic electronic components industry to suffer. According to relevant data, from January to August this year, China's electronic components industry achieved sales value of 926.1 billion yuan, an increase of 7.3%. Semiconductor discrete devices reached 260.49 billion, a decrease of 4.4%; electronic components were 169.196 billion, a decrease of 4.0%.

Although the growth rate of the electronic components industry has slowed down significantly, people in the industry are still optimistic. A few days ago it was reported that it is expected that by 2015, China’s total output of electronic components will reach 5 trillion, and sales revenue will reach 5 trillion yuan. The international market share of electronic components has reached 50%, and the domestic market share has reached 70%.

Difficult to win the trust of suppliers, online sales, and surveyed suppliers of electronic components, said that in addition to being affected by the current industry environment, the marketing shortcomings they encountered also made them feel “struggling.” Keeping up with the current tide of e-commerce, many electronic component distributors have stationed in third-party trading platforms or build their own stations to make a move to the Internet and expand channels. However, the actual results are not as optimistic as they think.

According to the survey, many distributors promote their products through online channels and spend energy on beautification and display. However, their online sales have never been significantly improved. Some Internet experts believe that the fundamental reason is that it is difficult to win the trust of customers. Due to the incompleteness of the current online market management standards, many companies with no qualifications or qualifications just take advantage of the opportunity to seize the customer market by purchasing search keywords and placing advertisements. On the one hand, the development opportunities of formal enterprises are limited. Buyers' trust in online transactions has also gradually decreased.

Stationed platform for high-quality suppliers For a large number of electronic component suppliers, one of the quickest ways to improve their credibility is to enter a third-party trading platform with a sound integrity system. Huaqiang Electronic Network, the leading domestic electronic component trading company, launched the industry's first integrity certification system with transaction records as its core: Cheng Yitong. According to relevant person in charge, the package covers entity certification, business certification, margin service, and integrity. Grades and other functions make each transaction transparent, and both sides of the transaction are traceable to any details. Through a third-party authoritative certification, breaking the fort of lack of integrity.

According to reports, the 2012 “Quality Supplier Selection” held to promote the integrity of the electronic components industry has been gradually carried out this month. Since 2008, the event has been successfully held four times. It has led nearly a thousand high quality products each year on the Lunar New Year's Eve. The companies competed on the same platform and commended the suppliers of electronic components that have performed brilliantly in the past year, setting benchmarks for the industry and returning to the market with better service. The selection will begin on November 15 for a public vote period of nearly one month.

Relevant person in charge revealed that the results of the selection activities will be announced in the "2013 China Electronic Components Industry Innovation and Development Annual Meeting" in mid-January next year. By then, 20 "Quality Supplier" and 10 "Top 10 Brand Enterprises" will accept it. Awards. The annual meeting of innovation will also invite authoritative experts to take the pulse of the industry and provide a platform for in-depth exchanges with those in the industry.