Smart TV faces information security "exam"

As an important product in the transformation of the color TV industry, smart TV technology and service capabilities have become a concrete manifestation of corporate competitiveness. However, with the continuous expansion of the market size, the information security issues hidden behind the trend of television IT are increasingly concerned by the majority of consumers. The upgrading of color TV products, how to ensure the safety of the hardware while taking into account the software security has become a new challenge faced by color TV manufacturers.

Information security is a prerequisite

Dealing with information security is fundamental. If smart TV information security cannot be properly handled, it will limit the development of smart TVs.

After two years of rapid development, smart TVs and cloud TVs are favored by a large number of manufacturers for their rich applications and open operating platforms. It is precisely because the smart TV can be connected to the Internet to achieve Internet access, which makes the information system security, information resources security and personal information security and other issues of concern.

Wang Haijun, vice president of Reveree Information Technology Co., Ltd., said in an exclusive interview with the China Electronics News reporter: “In the era of cloud computing, information on smart cloud TVs is stored in the background, which makes information security particularly important. From a security perspective In fact, the quality of hardware that people have feared has improved, but software problems are worth noting. Software security To prevent the intrusion of viruses and the theft of Internet information, as a vendor must provide users with safe and reliable software."

The ever-changing TV function makes the smart TV act as a payment terminal, application software platform, and other various roles. Lin Hongyi, executive deputy general manager of Konka Group’s Multimedia Division, once stated that Konka will launch an online payment system and application service based on smart TV terminals, and will continue to expand payment channels and service scope in the follow-up. It will also be combined with TV shopping live in the future. The scale of television payment industry will reach tens of billions of yuan.

With such a huge industry scale, there will inevitably be more application software with payment functions coming to the market. This will make consumers' demands for secure smart TV products gradually become rigid demands. In particular, the integration of three screens has become an inevitable trend. Smart TVs have developed toward the Internet terminals. The security of the Internet will inevitably appear on smart TVs. Therefore, handling information security is fundamental. If smart TV information security cannot be properly handled, it will limit the rapid development of smart TVs.

Corporate preparedness security services

Drawing on the experience of manufacturers in cell phone security and computer security, the information security problem of smart TVs has also attracted widespread attention in the industry.

The color TV industry has entered the smart cloud era. In the past, the simple addition of network points and hardware maintenance services has been unable to meet the needs of consumers. Drawing on the experience of manufacturers in cell phone security and computer security, the information security problem of smart TVs has also attracted widespread attention in the industry.

The person in charge of TCL told reporters that TCL has added more flexible extension services to the new quality service system. For example, TCL has greatly enhanced the depth and breadth of services in terms of content, applications, experience, software, etc. by providing system online upgrade services, cloud TV application software online download services, and film and television content services. From product planning, design, production, procurement and logistics, TCL strictly follows international standards for operation and control.

Recently, Haier launched a new generation of smart TV HiTV fully consider the issue of information security protection. Zhou Yuanwu, general manager of the U-home division of Haier Group, said in an interview with a reporter from China Electronics News: “At present, smart TVs mostly use the Android operating system, and tablet PCs and mobile phones still have security problems on TV. Based on this Considering that Haier's newly launched HiTV is equipped with a TV Guardian system, it can help users optimize the system while ensuring security."

In order to eliminate consumers' concerns about the safety of TV payment, the general manager of Yinshitong Information Technology Co., Ltd. Fei Jie told the “China Electronics News” reporter: “The payment function of smart TV has applied China UnionPay’s technical and business standards, and is operational. With regard to sex and security, consumers can use it with confidence. During this year's May Day, Yinshitong will also cooperate with Lenovo and other three domestic TV manufacturers to jointly launch smart TV application software."

Strengthen independent research and development

Chinese companies can only truly solve the security problems of smart TVs by developing independent intellectual property rights systems.

At present, smart TVs have not yet formed a unified standard, which is the biggest drawback of their inability to guarantee security. Standardized products help provide users with complete and comprehensive security protection. In the closed or semi-closed operating system, the security of the smart TV in the short term is not outstanding. However, with the increasingly rich application content of smart TVs, product safety issues cannot be avoided. Experts suggest that we must develop our own technologies and products to handle our country’s information security issues.

Wang Haijun told reporters that ensuring information security requires the support of national policies. Content involving the construction and operation of cloud computing centers should be done by domestic companies themselves. "Ruiyun 1.0 System" is a cloud platform developed based on the cloud computing technology framework and supports various display terminals such as TVs, computers, mobile phones and other devices. The system has a special firewall and anti-virus software for system maintenance, but also allows users to install anti-virus software and firewall. The transmission of information from the back-end system to the television front-end uses difficult-to-break communication protocols to ensure user safety.

In fact, since the smart TV detonated the sales boom in the color TV market, terminal manufacturers have been committed to the independent development of the operating system. The operating system TVOS jointly developed by Hisense, Changhong and TCL has made China's color TV industry an important step. In the future, smart TVs will integrate from the upstream chip to the downstream machine. From the operation mode to the development of application programs, Chinese companies will need to continue to independently innovate. Only in this way can the color TV industry be transformed, and it will also provide a strong guarantee for China’s information security.