The Four Principles Guarantee the Road to Home Appliances to the Countryside after the Solar Energy Goes Well

Although the solar home appliances to the countryside because of our company's self-discipline and the inaction of the relevant departments, has brought many negative impacts on our entire industry, but it is not enough to say that solar home appliances overrun our market. Even if the rural market shrinks, it can not be said that home appliances to the countryside is the culprit. Taking a step back, even if there is no home appliance to the countryside, the market should shrink. We must soberly realize that rural consumers are mostly rational when they consume, they need to buy it, they buy it, they don’t buy it, they don’t buy it. After all, it’s feverish that they are few. They can only say that because there are home appliances to the countryside, they are choosing There is a certain tendency. The number of solar home appliances to rural areas that we see is just an illusion. It does not mean that there are so many rural consumers who have purchased solar water heaters. I think everyone knows.

Under the circumstances that the market is generally not optimistic in 2012, how should our solar energy companies and distributors face the series of impacts brought by the “post-solar home appliances era”, especially under the influence of this series, our How can solar companies stand out? This is already the most urgent issue before us. This requires our industry leaders, entrepreneurs and distributors to make concerted efforts and provide advice. The following are my personal views, that is, "keep the four basic principles" unshakeable, for your reference.

First of all, we must adhere to the principle that "product quality is fundamental".

The principle of "product quality is fundamental" is the basic principle that I must talk about and must emphasize. The reason why it is fundamental is that product quality is the "root" and "origin" of a company. Without product quality, there is no enterprise. everything of. If a company shakes the "root" and "this", it can be imagined that this enterprise will "end all the time"; if this is fundamentally in the "post-solar home appliances era" does not adhere to, then the company can now "conclusive" Now.

Second, we must adhere to "after-sales service is guaranteed."

The pros and cons of after-sales services are in fact directly linked to product quality: good product quality, less after-sales service, and high quality after-sales service; poor product quality, there are a lot of after-sales service waiting to be done every day The quality of after-sales service will never be higher. Perhaps we all understand that after-sales service is not only a user, it also protects the company's reputation. This principle is easy to understand, but many companies can't do it, and there are countless companies that fall into the after-sales service. Then there is the understanding of after-sales service, on the other hand, sometimes, after-sales service "failure is a blessing", do not always pay attention to a user to the company, "truth" in the user is not necessarily the truth, won the lawsuit Cases of losing companies abound. It is often cheaper for the user to make you cheaper, but you have won the market and credibility.

Again, we must adhere to "product innovation is the driving force" unwaveringly.

Product innovation is mainly technological innovation and selling point innovation. It is necessary to be similar and different from others, so that products can be comparable in function or appearance and structure, so as not to create vicious competition of homogenization and price competition. Vicious circle, otherwise, the decline of the enterprise will be inevitable.

Finally, we must adhere to "marketing innovation is vitality" unwaveringly.

Marketing innovation is one of the most powerful weapons to increase business sales and profits. Marketing innovation plainly means the innovation of sales methods, that is to say, “sales” should pay attention to “methods”. For example, if a product has been innovative, it will give a good, easy-to-understand name to this innovative product at the time of sale. We sometimes refer to it as a "concept." Some people say that selling products is a "selling concept" or "selling flicker" - no, it's wrong, and the real "concept" is by no means a flicker. Enterprises must be “pragmatic” and “retreat” with both hands, and must be hard at the same time. The "reality" I say here is that products and "virtuality" are "concepts," but "retreat" is by no means "fudgeless" and "fudge". . Here, it is necessary to explain the word “concept”: “concept” is a reflection of the nature of a thing and its molecular form of thinking—note that it reflects “essential attributes” and is a “thinking form”. To put it bluntly, it is to change what is originally an abstract, difficult-to-understand thing, to a different form of thinking, to get an image and an easy-to-understand name. This is the true meaning of the “concept”. It is an essential attribute. There is something that really exists. It is by no means a flicker. Otherwise, it is definitely self-definitely cheated.

Adhere to the above "four basic principles" can not say that can guarantee the development and expansion of enterprises, but it can increase the company in the "post-generation solar home appliances to the countryside" to win the yardstick, thereby extending the life cycle of the company. I summed up the above four basic principles as follows: 1+1+1+1 ≥ ≥ 4, that is, if an enterprise can only survive one stage by doing a principle of product quality, then at the same time, product quality and after-sales service can survive at least two stages. At the same time, the three principles of product quality, after-sales service and product innovation can survive at least three stages. If we can do a good job of the four principles of product quality, after-sales service, product innovation and marketing innovation, then the company can survive at least four Stages. These four basic principles are particularly important during the period of corporate development, the confusion of brands, and the period of market depression.