LED TV panel prices plummeted due to price cuts

According to the latest panel quotation survey by market research institutions, the price of TV TV panels continued to fall in the second half of August this year, including the quotation of LED (light-emitting diode) backlight TV panels with relatively stable prices, and there was also a sharp drop in prices. Among them, the latest offer of 40-42 inch LED-backlit TV panel came to 415-455 US dollars, plummeted 15-20 US dollars in one breath, a decline of about 3%-4%, since the third quarter, according to different specifications, the cumulative decline of 20-45 US dollars The difference is about 4%-9%. Major TV brand manufacturers entered the peak season of price reduction promotion. In order to effectively stimulate the end consumer demand, panel makers also launched strategic prices to support customers.

The survey pointed out that the price of LCD TV panels continued to fall in August this year, and many strategic price negotiations were being discussed. In order to clear inventory, many TV brand manufacturers have lowered the price of system products in major markets. The market expects that if the inventory is going smoothly, after getting rid of the traditional off-season, TV manufacturers should start to replenish stocks in the second half of the third quarter of this year in order to meet the traditional sales season at the end of the year.

In order to promote large-scale price reductions and stimulate terminal demand during the promotion season, TV brand manufacturers and OEM system OEMs continue to demand more favorable panel prices from panel manufacturers. Among them, the price of LED-backlit LCD TVs is sensitive, and this part of the promotion will increase the pressure on the gross profit margin of TV brand manufacturers. Therefore, the price support from panel manufacturers in LED-backlit TV panels will be the key to whether TV brand manufacturers can drive more LED-backlit LCD TV sales in the terminal consumer market.

According to the survey, the price of the 26-inch TV panel in the second half of August this year was 120-128 US dollars, down 5 US dollars, a drop of 3% -4%. The 32-inch price was 177-182 US dollars, down 6 US dollars, a drop of more than 3%. The 37-inch price was $217-231, down $3, a drop of about 1%. 40-42 inch Full HD TV panel offer 278-305 US dollars, down 10 US dollars, a decline of about 3%, but just fell 10-13 dollars since the beginning of August, cumulative third quarter, 40-42 inch TV panel offer cumulative It has fallen by about $30, a drop of about 10%.

As for the 40-42-inch LED-backlit TV panel, the latest offer is about 415-455 US dollars, and the price drop is 15-20 US dollars, a drop of about 3%-4%. Since the third quarter, the price has dropped by 20-45 dollars. The difference is about 4%-9%. The price of the 46-inch Full HD TV panel was about 385-400 US dollars, down 7-10 dollars, a drop of 1% -2%.

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