Shenzhen Beisen Technology Co., Ltd. is located in Shenzhen, the national semiconductor lighting engineering industrialization base. The company's excellent R&D team is mainly engaged in R&D, production and sales of high-end LED commercial lighting fixtures, LED lighting kits, LED constant current driving power supplies and other projects.
A few days ago, China Lighting Network reporter interviewed the company's technical director Mr. Chen Liang, learned about their current research and development in high-end LED commercial lighting products, BESON Beisen company's product situation and leading operational philosophy.
Mr. Chen Liang, Technical Director of Shenzhen Beisen Technology Co., Ltd.
Reporter: First of all, would you please introduce us to Beisen Technology Company?
Beisen Chen Liang: Shenzhen Beisen Technology Co., Ltd., located in Shenzhen, China's semiconductor lighting engineering industrialization base. Beisen Company advocates energy saving and environmental protection, green lighting, and is guided by the emerging LED lighting market to provide customers with high energy saving, low light decay and long life LED commercial lighting products. Beisen has an excellent R&D team dedicated to the research and development of mid- to high-end LED commercial lighting products. With its superior design philosophy and advanced management technology, Beisen's products have always stood at the forefront of the industry.
Reporter: Would you please tell us about the types of lighting products that the company is currently promoting and the products with better market response?
Beisen Chen Liang: Our main LED lighting products are mainly divided into five categories: the first is LED fluorescent lamps (T8, T5); the second is LED bulbs; the third is LED spotlights; the fourth is LEDs. Downlight; the fifth category is LED panel light.
The products with better market response are mainly three types: LED fluorescent lamps, LED bulbs, and LED spotlights. Because they are closer to the traditional, they already have a certain mature market. LED downlights and LED panel lights are our newly developed new LED products, which will be launched in the second half of the year.
Reporter: Why are you going to do this power supply? Because there are a lot of problems with some big brands.
Beisen Chen Liang: We are starting from two points. One is our own needs. Because the two core parts of LED luminaires are LED lamp beads and drive power. LED lamp beads have matured for current applications. Then the core of the rest is the power supply. Second, we consider it from the perspective of risk. You have already seen that there are many problems with some big brands, so when we go out, we must face a lot of risks. And if we do it ourselves, then we can follow our product development and import at the same time. We make a suitable power supply for our products. First of all, we know what power supply is used for our products, and what power supply is most suitable for our products. This way our risk will be much smaller. Because after all, the purchased power supply cannot be designed independently for us according to our products.
Reporter: Where does your confidence protection come from?
Beisen Chen Liang: First of all, it comes from the profound technical strength that we invested in the previous period. Secondly, we come from a series of advanced production equipment, experimental equipment and testing equipment. And as I said earlier, our power supply and our products are developed in one-to-one. No need to consider what to be compatible with. Therefore, the selection and design will be very strong.
Reporter: Then, do you know what you are producing on the surface, but actually send it to other factories for production?
Beisen Chen Liang: This we have our own power supply workshop, our own power production line. Customers are welcome to visit the trial.
Reporter: Is the cost of doing this not very high?
Beisen Chen Liang: If we go to the power supply, can the supplier not take profits? Obviously not. Then if we do it ourselves, we will at least save the profits that the supplier has taken on us. And we use this part of the saved profits for development and production, one is not more expensive than outsourcing, and the other is less risk.
Reporter: What are the difficulties in the marketing of Beisen now? What assistance is needed?
Beisen Chen Liang: I think the difficulty is mainly concentrated in two aspects. First, from a macroscopic point of view, LED products, in the current situation, are still a kind of luxury goods, and there is still a period of entry into ordinary people’s homes. Far distance. Second, we are taking the middle and high-end market, we pay great attention to their own quality and after-sales service. So I know that Beisen thinks that Beisen's products are better, and also know that Beisen's price is high. However, as far as the customer base is concerned, some people are pursuing high prices and high quality, while others only pursue low prices. In particular, there are no standards introduced for LED applications, resulting in a mixed bag. Then we will be affected by the price, which will lead to the loss of some customers. The assistance needed is multifaceted, but I think it is imperative to introduce standards. The industry carries out a reshuffle and the big waves wash the sand.
Reporter: The development of LED lighting standards is a hot topic in recent years. What do you think of this issue?
Beisen Chen Liang: I very much hope that the industry will come to the standard early. Since it is a new type of industry, it is necessary to give it a good soil to grow. Without the introduction of standards, the market will be mixed, and consumers' purchases will be blind. It is also difficult for the government to be included in the procurement system. Let's take the LED fluorescent lamp, how many watts should be achieved in 1.2 meters, how much brightness should be achieved, how much light decay should be in a certain period of time, what kind of safety standards and electrical standards need to be met, and so on. With these standards, no one can cut corners and no one dares to maliciously compete on price. Consumers will have a clearer choice point and will pay more attention to quality. Then in this industry, products in this industry will develop in the right direction of health. In order to reflect the high-tech content of this industry in the eyes of the people. In order to be more conducive to the popularity of products in this industry.
Reporter: May I ask what percentage of Beisen wants to occupy the domestic LED market?
Beisen Chen Liang: How much share is occupied? We dare not say that we will first let our products do the best, so that users can really understand our things. Secondly, I hope that this industry can be recognized by the public and make this cake bigger. If this market is just a sesame, then how can you account for half of it? And if this market is a watermelon, then you have a small piece that is enough. Because there is no standard, the threshold for LED application is relatively low, so it is easier to enter. According to my judgment, the final LED lamps will develop intelligently. Really the essence of high technology. Based on our products, most of them have now been successfully transformed into intelligent control. Remotely controllable products have been introduced. Therefore, we occupy a certain share of the market, we are still full of confidence.
Reporter: As you said, you can remotely control. This was mentioned by the company a long time ago.
Beisen Chen Liang: There is a saying that it is better to think of it, and that the heart is not as good as action. What I am more willing to do is turn my concept into a real thing.
I don't deny that someone has proposed this concept, and some people have already made this kind of thing. However, in the current mixed environment of the market, there are very few companies that can really concentrate on research and development. After all, the first time you earn the first pot of gold is more tempting.
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