In the mid-to-late 1980s, a simple hand-workshop-style "cottage factory" was set up at 300 yuan to explore the original way of survival. In the early 1990s, I entered the lighting industry and began to develop the road of creating my own products and brands. At present, the distribution network has covered the speed of Changbenbang in towns and cities across the country. Reporter: I learned from the jury that you are in the stage of online investment. Second, at the second meeting of the jury, the main reasons for the judges to unanimously vote for you are: first, the successful transformation of Huaqiang in 2006; second, the state has grown at a rate of more than 300% in 2006; the third is lighting The industry has set a new paradigm for high-end brands. If you let me choose, which one do you think is the most worthy of your pride? Cai Ganqiang: First of all, I would like to thank the industry and the judges for giving me this honor. What is worthy of my pride is that apart from the growth rate of the state, there is another point that the state has been following its own path of innovation, rather than following other companies. When we decided to promote the state brand, we did not think that the state should follow the path of others like NVC, Sanxiong and Aurora. On the basis of summing up the success of other companies, we have established our state's operating model, so that the state can rise by more than 300% in 2006. And I believe that with the joint efforts of us and the merchants, this year's development of the state will be faster and more stable. The state wins in the strategic journalist: With the intensification of competition in the lighting industry, the growth rate of many enterprises in 2006 has slowed down. Even went into a dead end. However, in 2006, the state's lighting source products were almost out of stock. Although it has expanded its production scale by more than 2 billion, it still cannot meet market demand. In many factories, the marketing is weak, the market is shrinking, or the extension of the territory is blocked. The external capital is different from the lighting industry, and the state is playing a high-profile song. It is an industry miracle. Everyone wants to know, where is the secret of success in the state?
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