The development of smart internet technology is empowering and accelerating intelligent driving and human-computer interaction in the automotive field. Although the current smart connected cars are still only stuck in the concept and preliminary exploration, as a group of Internet and technology companies enter the smart car and intelligent operating system, consumers are increasingly expecting smart connected cars.
Recently, it was learned that JD Power released a survey on “2018 Chinese Consumer Smart Connected Vehiclesâ€. The survey results show that 91% of consumers surveyed will give priority to smart connected cars when they purchase new cars in the future. In terms of consumption, more than half (51%) of respondents are willing to spend an additional 20% of the full amount to purchase smart connected cars, and nearly 40% (39%) consumers are willing to spend an additional 10% of the full amount.
91% of Chinese consumers surveyed said that they will give priority to purchasing smart connected cars in the future. Source: JD Power 2018 China Consumer Smart Connected Vehicle Cognitive Survey
Smart connected cars are the interaction of people, vehicles, roads and infrastructure. They not only rely on the update and upgrade of their own operating systems, but also other aspects, such as the upgrading of infrastructure construction, the development of the network, the improvement of the Internet of Things, and the complete transportation system. Informationization, etc. The survey also found that the five automotive smart interconnect technologies that Chinese consumers value are: “Road Safety Monitoring†(67%), “Remote Control†(62%), “Vehicle Health Monitoring†(59%), “Voice Interaction" (55%) and "Interactive Entertainment" (27%).
The most important automotive smart interconnect technologies for Chinese consumers include: road safety monitoring, remote control, vehicle health monitoring, voice interaction and interactive entertainment. Source: JD Power 2018 China Consumer Smart Connected Vehicle Cognitive Survey
In general, Chinese consumers have a very positive attitude towards smart connected cars. 78% of respondents said that when the smart internet technology is mature, they are willing to accept artificial intelligence as their "driver" and "full of security". They think that the car is one of the best carriers for artificial intelligence technology application.
Jacob George, vice president and general manager of JD Power, said: “Intelligent interconnection will be one of the important directions for the future development of the automotive industry. The development and integration of technologies such as car networking, artificial intelligence and autonomous driving will be true for the future. 'Smart Connected' cars provide strong technical support. In addition, infrastructure upgrades and changes will also be an important guarantee for the development and popularization of smart connected vehicles. Consumers' driving experience, driving safety, human-computer interaction, etc. will all be A major change, human beings will be liberated from the car, triggering a new lifestyle change. This is another revolution in people's lifestyles after smart phones."
While expecting smart connected cars to bring more convenience and fun to driving life, consumers are also worried about other issues. The survey found that nearly 60% of consumers (59%) believe that with the development of technology, people will rely more on smart connected cars to judge the road conditions and vehicle conditions in the future, instead of thinking. In addition, a considerable number of consumers (58%) believe that smart interconnection and driverlessness will reduce human pursuit of car handling performance, and people will gradually lose the fun of driving cars.
Consumers are concerned that smart internet technology will degrade the ability of humans to think actively while driving and reduce the pursuit of car handling performance. Source: JD Power 2017 China Consumer Smart Connected Vehicle Cognitive Survey
In the short term, one of the main concerns consumers have about smart connected cars is safety. 28% of consumers surveyed are worried about hacking, causing the smart connected system to be disordered or invalid; 23% of consumers are worried that the entertainment interactive app on the car is too much, resulting in unsafe driving. In addition, the disclosure of personal information, the safety of pedestrians outside the car, etc. are all concerns of consumers.
In the medium and long term, consumers are also worried that smart interconnection technology will lead to the degradation of human's own response capabilities and the inability to effectively avoid road hazards. Personal information security, network connectivity failures, etc., have caused consumers to worry about the future of smart connected cars.
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