On the morning of April 9, the start-up meeting of the Jingdong UAV Open-Energy and Smart Agriculture Community was held at the headquarters of Jingdong Group. At the meeting, JD.com announced that it will use the UAV agricultural and forestry plant protection service as an entry point to integrate local governments, leading agricultural upstream and downstream enterprises, and experts in the agricultural industry to help rural revitalization and build openness through technology empowerment, resource empowerment and industrial empowerment. A symbiotic and win-win cooperation platform for smart agricultural communities. At the same time, the Jingdong Agricultural Research Institute was established, the Jingdong Agricultural Service APP was launched online, and the Jingdong Farm concept was unveiled for the first time.
The Jingdong UAV project started in 2015 and began to focus on the development of logistics. Until 2017, Jingdong began to deploy in the field of agricultural plant protection, and on April 9, 2018 announced the official entry into the UAV plant protection industry. The Jingdong Agricultural Service APP was released. Jingdong Agricultural Service is a smart agricultural management and control system built by Jingdong UAV, which connects the country's cultivated land and flying hand resources. Through the integration and docking of resources, the use of big data analysis provides effective monitoring of meteorological geography, pest and disease disasters for relevant government departments. And decision making services.
Jingdong said that at present, the industry standard for plant protection drones is lacking, the supporting services are insufficient, and the core technologies are difficult to break through. These major bottlenecks restrict the development of the industry. Based on this, Jingdong integrated upstream and downstream enterprises in the industrial chain, including flying anti-drug developers, drone manufacturers and flight defense service professional organizations, on the one hand to coordinate the supply and demand of all upstream and downstream enterprises, to achieve information resource balance, on the other hand to explore and establish Accurate, scientific and efficient UAV plant protection industry standards and systems to guide the healthy development of the industry.
The drone plant protection has been developed for more than three years. Early head companies such as Feifei have experienced multiple rounds of financing. Since 2017, new companies have continued to join. The addition of Jingdong may accelerate the development of the plant protection industry, but it is worth noting that Jingdong's integrated drone R&D companies do not include head enterprises such as Dajiang and Feifei.
Not only limited to drone plant protection, Jingdong has a bigger "ambition"At the same time as the release of the agricultural service APP, the Jingdong Agricultural Research Institute was officially established and the concept of Jingdong Farm was also unveiled for the first time. Jingdong announced the establishment of a smart agricultural community platform. Jingdong has integrated more than 50 joint ventures of the Smart Agriculture Community, and more than 10 industry experts have jointly provided intellectual support for the effective operation of the Smart Agriculture Community. Jingdong said that in the future, it will establish a modern, standardized and intelligent Jingdong farm through the platform of the Smart Agriculture Community. Through its own technical capabilities, supply chain capabilities, data capabilities, marketing capabilities, financial capabilities and other external empowerment, it implements supervision and data management on the process of crop cultivation and management, and provides healthy, high-quality agricultural products through industry chain information disclosure. .
At the same time, Jingdong Group and Tongcheng People's Government, Jintang County People's Government, Xianyang City Agricultural Machinery Center, Guangxi Pastoral and other local government and business representatives signed a cooperation project related to Jingdong Farm Construction. Promote the development of smart agriculture and promote rural revitalization through agricultural science and technology innovation.
This march into UAV plant protection is only part of JD's agricultural strategy. As early as this year's two sessions, Liu Qiangdong submitted a proposal to vigorously cultivate and develop agricultural leading enterprises, fully mobilize e-commerce and other social resources; on the other hand, jointly establish an online and offline brand agricultural product marketing and promotion system to make good things Sell ​​a good price. It is expected that Jingdong will have more intelligent agriculture-related actions in the future and continue to promote the development of smart agriculture.
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