Building three elements of the smart home industry ecosystem

The past year was the year in which the smart home industry broke out. Changhong, Haier, Midea and other home appliance groups successively released their smart home strategies and realized the smartness of single products. With many products flourishing and many big ones busy, the industry has encountered the embarrassing situation of “outside cold and internal heat”. The users’ response to this model-based and intelligent product is dull, and the market has become sluggish. Like.

Fang Hongbo, chairman of Midea Group, believes that as China's large-scale low-cost home appliances model gradually loses its effect, how to cultivate new business models and integrate into the Internet era is an important issue facing the current Chinese home appliance industry.

It is not enough for an industry to rely solely on its own efforts and development. Being in an industrial environment, it must be inextricably linked to the industrial ecosystem and inseparable from the influence of the industrial environment. Therefore, if major companies want to play a large role, in addition to occupying territory, quickly occupying, showing good audience, meeting the needs of traditional means, the construction of the ecological circle is an indispensable important strategic thinking.
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When more and more companies’ intelligent home strategies begin to be on the agenda, home appliance companies in various industries are already gearing up to launch smart strategies in order to give consumers a better smart living experience. However, due to technological innovation or different technical standards, As a result, unified control cannot be performed at the terminal. This will not only affect the consumer experience, but also affect the future development of smart homes.

Haier's U+ smart life has achieved a strategy of scale-wise landing of smart strategies. Through direct interaction with users, the consumer mindset broke through the shackles of product and technology innovation and created a new unique smart home ecosystem.

Smart homes need a collaborative ecosystem. Enhancing industrial cooperation, recasting the industry ecosystem, and building an ecosystem will be one of the key trends in the future of smart home products.

Ensure product and market specification standards

In the absence of a unified industry standard, different fields and enterprises have their own battles and systems, resulting in a wide range of smart home products. It is difficult to achieve system compatibility, information sharing, and interconnection, thus bringing great consumer benefits. Troubled.

The current level of smart home technology in China is still at a stage of development. Although some relevant standards have been issued but the focus is different, and smart home standards that can fully meet the needs of users in the construction field have not yet been introduced; at the same time, the innovative smart home field brought about by the Internet of Things needs further standardization work. Without rules, there is no way to achieve an orderly development of fragmented, “self-governance” smart home products, and the formulation of standards is obviously imminent. Xiaomi Technology CEO Lei Jun said: Because of consumer diversification, personalized market demand for smart home will not make people's home experience more arbitrary.

Make effective use of big data and cloud computing

With the rise of a series of emerging technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence, smart homes, combined with Internet of Things and cloud computing technologies, make people's smart lives more convenient. The smart home system introduced by IOT technology needs thousands of smart home users scattered throughout the country to use cloud computing technology to achieve convergence, then analyze and process them, and achieve different functional control requirements in the same platform to form a large fusion. Integrated control mode. From the data point of view, the amount of data generated by a family in a year is equivalent to the total amount of data in half a country's libraries. Therefore, without the help of big data and cloud computing, it will not be convenient for users and it may be a big problem. . Only when smart homes are linked with big data and cloud computing can they have the conditions for large-scale promotion.

In the smart home Tu Yun platform, all users do not have to buy what data storage devices specifically, including a large number of historical data storage devices, video storage devices will be replaced by the system "cloud storage" platform. Smart home users can log in to cloud platforms anytime, anywhere through wireless Internet access devices such as mobile phones and tablet computers, view smart home conditions, modify strategies, view system recommendations, and remotely control systems, and issue instructions or accept information.

With the support of the cloud platform, even if the customer is not at home, he can remotely monitor and control the equipment in his home, and he can also set various scenarios, such as the time switch lights and curtains, to improve the safety of the home. The combination of big data and cloud computing will become an important push for the development of the smart home industry.

Policy support, rational promotion and popularization

In recent years, the state has repeatedly introduced relevant supporting policies to support the development of the smart home industry. In 2001, the Ministry of Industry and Information Technology issued the “12th Five-Year Plan of Development for the Internet of Things”, which for the first time included smart homes as one of the important projects for the development of the Internet of Things.

In September 2013, 14 departments such as the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the “National Action Plan for the Development of the Internet of Things”, clearly clarified the development of smart home as a strategic emerging industry, and listed “promoting smart home applications as 14 key tasks”. One of them is to include smart homes in nine key application demonstration projects and plans to select 20 key communities in mass cities to carry out home security for more than 10,000 households, care for the elderly and children, remote home appliance control, and water. Smart home and electric smart metering demonstration applications.

In addition, many other regions also intensively introduced multiple policies and plans to support the rapid development of the smart home industry. For example, the first batch of 50 smart communities using IoT technology in Beijing were completed in June 2013 and plans to cover 20% of the communities in 2015; Shenzhen will use 19 companies and 23 projects as 2013 in July 2013. The second batch of "wisdom community" construction pilot projects, and plans to reach the goal of smart community coverage by 30% by the end of May. As of the beginning of 2016, Shenzhen has accumulated 160 communities as a pilot project for smart communities.

For smart homes, policy support and supervision will change the existing chaos. It can be seen that although the process is full of twists and turns, the future of smart homes is bright, and it is hoped that major companies can promote the development of the smart home industry in a more rational way, allowing the smart home industry to embark on a healthy path and make people truly Understand the fundamentals of smart homes and thus fall in love with smart homes.