Cypress and MyScript® Announce Partnership in the Automotive Industry

San Jose, Calif., and Nantes, France — June 14, 2016 — Cypress Semiconductor Corporation (Nasdaq: CY), the global leader in automotive infotainment controllers, and MyScript, the industry leader in automotive HMI technology, announced Collaboration will enable Auto Designers using the Cypress TraveoTM Microcontroller (MCU) family to use MyScript's intuitive and accurate handwriting recognition technology. MyScript enables a less distracting user interface, allowing the driver to write characters and numbers on the touch screen or touchpad with his fingers, and quickly and accurately complete important tasks such as selecting destinations, making calls, or annotating information with simple gestures. . Cypress's TrueTouch® capacitive touchscreen and touchpad solutions deliver industry-leading noise immunity, glove touch and water resistance, combined with the Traveo MCU solution for a powerful, innovative vehicle-mounted human-machine interface.

Olivier Cros, Director of Global Automotive Sales at MyScript, said: "We are pleased to work with Cypress to inject the convenience of handwriting into the Traveo MCU series to significantly enhance the user experience of the car driver. Introducing MyScript's award-winning automotive HMI solution into the compact car market, enabling more drivers to enjoy the convenience of less distracting on-board input methods."

Cypress's cooperation with MyScript in the automotive market has achieved great success, and the two sides are now accelerating further cooperation in order to introduce more car dashboards, navigation and head-up displays to auto developers. And HVAC systems.

Nils Bossemeyer, Cypress Automotive Microcontroller System Application Engineering Manager, said: "Our partnership with MyScript sets another example for Cypress's commitment to bring innovative vehicle HMI systems to the mass market. This partnership combines Our Traveo MCU family and MyScript's handwriting input technology, along with our extensive storage products, power management ICs (PMICs), TrueTouch® touchscreen controllers and CapSense® touch-sensing HMI solutions, further enhance our service to automotive customers. The ability of one-stop service."

The combination of MyScript's award-winning handwriting input recognition technology and the new Traveo line of products will shorten design time and greatly enhance the driving experience. The joint efforts of both parties to embed handwriting recognition technology into the latest Traveo microcontroller products means taking another step towards “providing a luxury car user experience for the popular automotive market”. Cypress offers a high-performance and scalable platform that enables customers to implement high-end and non-distracted input methods on compact vehicles in an economical manner.

About MyScript ®

MyScript is a recognized market leader in accurate, high performance handwriting recognition and digital ink management technologies. MyScript combines easy search technology for digital ink management with handwritten text, as well as precise recognition of complex mathematical equations, geometry and musical symbols. The MyScript solution is available for all leading desktop and mobile operating systems, including Microsoft® Windows®, Apple® Mac OS®, Linux®, iOS® and AndroidTM, and supports nearly 100 languages. MyScript has a truly international team that serves customers around the world. The company is headquartered in Nantes, France, with regional offices in China, Japan, Korea and the United States. For more information, please visit http://myscript.com.

About Cypress

Cypress (NASDAQ: CY) provides the core high performance, high quality solution for today's most advanced embedded systems for automotive and industrial and networking platforms to highly interactive consumer and mobile A wide range of equipment. We have a broad portfolio of differentiated products including: NOR Flash, F-RAMTM and SRAM, TraveoTM microcontrollers, the industry's only PSoC® programmable system-on-chip solution, analog and PMIC power management ICs, CapSense® capacitive Touch-sensing controller, wireless BLE low-power Bluetooth and USB connectivity solution. Cypress is committed to providing innovative, industry-leading support and superior system value to customers around the world. For more information, please visit:

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Type YH10W-11KV YH10W-24KV YH10W-33KV
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