In July, the Guzhen Lighting Price Index released four data, which were 125.16 points, 121.98 points, 124.37 points and 121.15 points, and the monthly average was 123.17 points, which was 0.5% lower than the June average of 123.68 points. Although the overall price index of lighting in July this year was slightly lower than that in June, the momentum remained strong and remained at a high level. In the first month of the third quarter, the price index rose from the previous two quarters, indicating that the lighting market has entered the final stage of seasonal adjustment. In July this year, the total price of lighting prices increased by 20.36% compared with 102.76 points in July last year. Obviously, this year's market trading atmosphere is warmer than the same period last year, and there are signs of early recovery.
Although July is a traditional off-season, in recent years, in order to find a way out, renovation projects, home accessories exhibitions and some market-stimulating projects across the country have been launched in July to seek opportunities to “compete†with the off-season. This year is no exception. A series of home exhibitions and lighting exhibitions have been held one after another, which makes the traditional off-season “uncharacteristicallyâ€, which has led to a different lighting in the lighting and lighting market.
The average monthly average of the four series of indices in July was “three liters and one dropâ€, specifically:
The average number of commercial lighting series in July was 102.94 points, up 2.27% from June;
The average number of outdoor lighting series in July was 117.78 points, up 1.89% from June.
The average number of lighting series in July was 135.64 points, down 1.72% from June;
The average number of light sources in July was 93.28 points, up 2.19% from June;
(1) The commercial lighting series index fluctuated and stabilized. In July, the commercial lighting series rose by 2.27% in June, with an initial monthly report of 97.38 points and a monthly end of 106.15 points, ending with a 9.01% gain. Although there has not been a sharp increase in performance, the overall trend of “stable and stable†has been the backbone of the rise in the overall index for two consecutive months. The domestic PPI index expanded and bottomed out in June and July, indicating that domestic industrial products, especially the average ex-factory price of raw materials, are relatively volatile. There is a certain room for growth in the later stage of commercial lighting based on this cost. In addition, the commercial lighting series index fluctuated and stabilized. Due to the variety and specifications of the series, the market rigid demand was stable but the homogenous competition was fierce.
(2) The outdoor lighting series index fell back. The outdoor lighting index continued to show a large change in July, and the performance was very active. It hit a new high of 124.8 points in the middle of the month, but then fell 9.77%, and then rose 3.05%, ending with 116.05 points. Outdoor lighting has been in an unstable state due to the combined effects of consumer demand, control technology, application awareness and national policies. The demand for outdoor lighting products is mostly from the bulk purchase of engineering orders, the application range is wide, the gross profit margin is high, and the downstream demand of the LED industry is continuing to be popular. The number of cities replacing LED Lamps with traditional LED lamps is increasing. National and regional policies The promotion and subsidies have been continuously launched, which has led to the continuous rise of the series index in the past three months, which is also the inevitable result of the increasing market demand for this series of products. According to the analysis, the demand for outdoor lighting products in the market is relatively stable or slightly increased.
(3) The lighting series index fluctuated at a high level. The overall tone of the lighting series index is consistent with the overall index. Although it fell slightly by 1.72% in July from June, the momentum is still strong and remains at a high level. Due to weak real estate demand, sales have fallen, investment has slowed, and there is excess housing for sale. The cooling has continued from 2014 to 2015. Affected by this, both the lighting demand for commercial housing renovation and the large-scale purchase of commercial real estate and hotel projects continued to shrink, and the lighting series index lacked support and maintained a narrow range of shocks. Since May of this year, the real estate market has started to heat up, and the growth in the second quarter of 2015 is “better than the expected 7%â€. This is due to the bold measures of the government's macro-control and the insistence on economic restructuring, which will stabilize the economy in the second half of the year. It paved the way, and laid a solid foundation for the development of the lighting and lighting industry and the supply and demand of lighting products that are closely related to the real estate industry.
(4) The light source series index rebounded. The average number of light source series index in July was 93.28 points, up 2.19% from June, and the decline was obvious, showing a positive "V" posture. This year, the price of rare earth is based on the decline. The overall fluctuation is not large. Under the influence of various factors such as reducing the mercury content and the impact of LED products, the light source series withstands the pressure, and the price is mixed, but the overall gradually stabilizes. With the gradual stabilization of the raw material cost of various types of light sources, the analysis believes that although the light source series products fluctuate in the future, the overall situation is mainly “stable†or there is room for a slight upward adjustment.
to sum up:
Under the influence of the macroeconomic and industrial environment of the lighting industry, the overall environment of the lighting and lighting industry in the first half of 2015 was indeed rather quiet, especially in the domestic lighting market. However, the first half of the cold season finally passed, and the market gradually warmed up from the last stage of the first half of the year. For lighting and lighting companies, it is expected that the sales boom will come early. It is expected that with the active decoration market in the second half of 2015, the space for the lighting industry will increase, and many companies are building up their strength to prepare for the peak season. The “light season†of industry sales is determined by the market, but the “light season†of enterprises is determined by the strength and preparation of enterprises. Therefore, under the premise that the market terminal demand still exists, the fight is the strength of the enterprise itself. All enterprises should take the initiative to actively expand sales channels, increase sales, with excellent quality and service, and maintain strong combat power in the market competition, which is the king of the enterprise in an invincible position.
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