Traditional color TV companies become foundries? Gehua Cable, CIBN Push Smart TV

The color TV industry has ushered in new spoilers. Following the launch of the new smart TV brand by network operator Dr. Peng, yesterday, cable TV network operator Gehua Cable and Internet TV licensee China International Broadcasting Network (CIBN) also released its own smart TV. Industry experts pointed out that the smart TV business model has changed from pure hardware to hardware and services, providing operators and licensees with opportunities to tap into smart TVs. In the smart TV industry, traditional home appliance manufacturers only play hardware and offline channels, and these are easily replaced.

Operators and licensees push TV new products

"Live broadcast, 4K cinema, and game paradise." Yesterday, the launch of Gehua TV Fusion All-in-One demonstrated the meaning of its integration to on-site users. It can both watch online video and movies, play games, and achieve cable television. Live broadcast. Among them, 4K cinema partner is BesTV, cable TV is Gehua Cable's own business, and game paradise is provided by cloud games.

Lu Dongtao, general manager of Gehua Cable, pointed out at the event that Gehua TV Fusion All-in-One is to integrate HD interactive digital TV set-top boxes with 4K TVs, and to allow Internet TV set-top boxes and cable TV set-top boxes to be integrated in content.

On the same day, CIBN, the Internet TV licensee, also launched its brand new smart terminal product, CAN. Fu Qiang, deputy general manager of CAN Internet TV, said that the introduction of CAN makes CIBN complete the final link of the industrial chain layout. In the future, we will rely on CIBN's full range of Internet TV resources to create a home TV smart service ecosystem of “video + smart applications + games + TV shopping”.

Manufacturing for OEM

Industry experts pointed out that the reason why operators and licensees such as Gehua Cable and CIBN can enter the market is mainly because the color TV revenue model changes from pure hardware to hardware + service.

In the past, the color TV revenue model was hardware sales and after-sales service. This model made the color TV manufacturing threshold higher, and new manufacturers wanted to enter the market. They needed to invest a lot of money in the early stage and it was difficult to realize profitability in a short time. The development of smart TVs has changed the status quo, companies can look for business and industry, give up the benefits of hardware or even their own subsidies, rely on follow-up service charges, while using their own original content, software, policies, technology and other advantages quickly cut into the market.

It is based on the status quo of this industry that Internet companies, TV operators, licensees and other companies have entered the field of smart TVs. In the hardware production and manufacturing of these products, these companies choose to cooperate with traditional TV manufacturers. It is understood that Gehua Cable released a total of 6 products covering 43-55 inches yesterday, of which 2 were provided by Skyworth and the other 4 were supplied by Hisense. Dr. Peng’s barley television was created by the TPV Technology Group and the China New Technology Group, and LeTV, which is known as the television subversive, was also produced by the TV foundry Foxconn.

Joint operations or new trends

"Gehua Cable and CIBN have entered the TV field with the aim of realizing their own profit-making innovations and increasing the value of the platform." Liang Zhenpeng, an analyst in the home appliance industry, pointed out that in the Internet era, enterprises are seizing the entrance is to grab users, whether it is Gehua Cable, CIBN or LeTV, users Scale up can promote the value of its own platform and content, and bring new profitable ways for the company.

Peng Wei, deputy general manager of Beijing Zhongyekang Times Market Research Co., Ltd., also pointed out that the launch of smart TVs by operators and joint manufacturers may open up a new model for the color TV industry, just as telecom operators and mobile phone manufacturers cooperate, TV operators The joint operation with manufacturers will open the possibility of providing unlimited value-added services for users.

However, some people in the industry believe that under the impact of the concept of the Internet, terminal manufacturers in the traditional TV industry chain may have been subverted. When Internet companies brought new content such as ecosystems, content services, e-commerce models, and fans into the TV industry, traditional home appliance manufacturers were clearly at a loss.

Earlier, Huang Weiping, chief scientist of Hisense Group, once stated that “the traditional TV manufacturing industry is in danger of displaying the terminal foundry as a standard”.

“Product experience is the key to the success of the television industry, but the limitations of smart technologies and content operations are undoubtedly the shortcomings of traditional home appliance manufacturers.” The above-mentioned industry analysts believe that if traditional home appliance manufacturers cannot respond quickly to changes in the times, In the future, it is possible to become a foundry.

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