"Anzhen Union" or help Sanan accelerate the pace of internationalization

[High- tech LED reporter Zhao Hui] After nearly a year of bitter love, Sanan Optoelectronics (600703.SH) and Yuyuan Optoelectronics (3061) became the "lovers".

On the evening of October 8, Sanan Optoelectronics announced that on October 2, 2013, Xiamen Sanan’s subscription procedures for the subscription of Yanyuan Optoelectronics had been completed. At present, Xiamen Sanan holds 120,000,000 shares of Yanyuan Optoelectronics, accounting for 19.77% of the total share capital of Haoyuan Optoelectronics, and is the largest shareholder of Haoyuan Optoelectronics.

This also verified that in mid-September, Sanan Optoelectronics insiders accepted the interview of "High-tech LED" reporters said "the two sides are expected to complete the equity delivery in early October."

The acquisition is the largest investment project in Taiwan since the Taiwanese region opened its land and entered Taiwan. It is the first case of cross-strait LED industry investment cooperation, and the first case of cross-strait listed companies' mergers and acquisitions.

Prior to this, Sanan Optoelectronics has announced that it will acquire 100% of the US Luminus Devices Company with its own funds of US$22 million.

It is not difficult to see that Sanan Optoelectronics is taking an international step. Whether it is to acquire a US company, or to participate in Taiwan’s Yuanguang Optoelectronics, or to buy tickets to join the international competition.

Anzhen alliance

For large enterprises with market channels and brand advantages, leading in the industry and abundant funds, the moment when the industry is approaching explosive development is often the time to choose to participate in shares and mergers and acquisitions, especially in the context of the future development of the industry.

On November 12, 2012, Sanan Optoelectronics said that Xiamen Sanan Optoelectronics Technology Co., Ltd., a wholly-owned subsidiary of the company, intends to use the self-raised funds of no more than 2.352 billion Taiwan dollars (about 505.68 million yuan) to subscribe to the Taiwan Stock Exchange. The company issued a total of 120 million shares of common stock in a private placement.

Due to various approval procedures involving land acquisition, until August 29, 2013, Sanan Optoelectronics announced that the administrative approval procedures for the government departments for the subscription of shares in Taiwan’s Yuyuan Optoelectronics Co., Ltd. were completed.

As the current LED epitaxial wafer and chip leader, Sanan Optoelectronics has the capacity of full-color LED chip, which is second only to Jingdian in the production capacity of the two places.

Yuyuan Optoelectronics is the second largest manufacturer of LED epitaxial wafers and chips in Taiwan. It has a number of LED core patent technologies. The main markets are in Asian markets such as Taiwan and Korea, and have a good customer base in the mainland high-end market.

“Sanan’s shareholding in the stock market is a win-win situation for both parties. Sanan can use this to enter the Taiwan market and move on to the international market and promote its internationalization process.” Dr. Zhang Xiaofei, CEO of Gaogong LED, said that the technology will be carried out through the company. Cooperation and other methods can accelerate the improvement of Sanan Optoelectronics' technical strength and improve the market acceptance of products.

Although there are restrictions on “four inaccuracies”, the industry generally believes that this is a “win-win” cooperation. Although it is impossible to authorize technology and patents, the two can exchange ideas and develop together. Sanan Optoelectronics will also acquire more new technologies, and Sanan’s production capacity is quite high. Sanan can also be divided by cooperation. Round orders, thus deeper into the overseas market.

Joining against the world's largest LED epitaxial chip company, Jingyuan Optoelectronics, is also considered to be a major cause of the Anzhen alliance.

Jingyuan Optoelectronics is the largest number of LED chip production bases in mainland China invested by Taiwan-funded enterprises. By the end of 2012, it has a total of five LED chip production bases. As the world's largest red LED chip, the world's top two blue LED chip manufacturers, Jingyuan Optoelectronics has more than 1,400 invention patents.

In the expansion of the mainland market, Jingyuan Optoelectronics mainly adopts the horizontal alliance method, which is mainly in the form of joint ventures with downstream customers. Its joint ventures mainly include Jingpin Optoelectronics in Changzhou, Jingyu and Development Crystal in Xiamen. Jingxin, based in Guangzhou, and Shandong Guanyu, a joint venture between Shandong and UMC.

As the leading LED epitaxial chip company in mainland China, from the competitive pressure brought by the expansion of Jingyuan Optoelectronics in the mainland in the past two years, Sanan Optoelectronics also urgently needs to expand its production capacity through means of equity participation and acquisition, and enhance its technical strength to maintain and rapidly upgrade the mainland. Market share.

The competition between Jingyuan Optoelectronics and Yuyuan in the downstream market is also extremely fierce. In addition to the traditional backlight, lighting is also a must for both parties.

Regarding the threat posed by this shareholding move to Jingdian, Zhang Xiaofei believes that Sanan Optoelectronics hopes that the purpose of jointly fighting against the strong position of the crystal power market through the strategic cooperation with Yuyuan is very obvious.

At present, the Anzhen Union has a total of 245 MOCVD machines, which have gradually approached the scale of 285 sets of crystal power.

Vertical integration accelerates internationalization

Sanan Optoelectronics mainly takes the vertical integration mode and hopes to use the entire industry chain to digest its upstream production capacity. However, the vertical integration model of the entire industry chain undoubtedly puts higher requirements on the technology R&D and management costs of enterprises. How to use the price advantage to expand the downstream estuary while doing the main business of epitaxial chips is the past year The problem to be solved.

Recently, Sanan Optoelectronics has thrown out a private placement plan, and the total amount of funds to be raised does not exceed RMB 3.3 billion. The funds are mainly used for the Wuhu Optoelectronics Industrialization (Phase II) project. According to the staff of the Sanan Optoelectronics Board of Directors, the second phase of the project is expected to introduce 100 MOCVD machines. At the same time, the Xiamen production base was expanded.

"Technology and scale barriers are the future chip companies must face." Lin Xiucheng, chairman of Sanan Optoelectronics, said that only the price-performance ratio of the best products will have a true market competitiveness.

While expanding the capacity of the chip, Sanan Optoelectronics has also accelerated the overall layout of the industrial chain.

Following the investment in the sapphire substrate project in Anxi, Fujian, Sanan Optoelectronics has also begun to exert its strength in the downstream application.

On May 28 this year, Sanan Optoelectronics Co., Ltd. (SZ.300317) established a joint venture company for R&D, production and sales of LED application products. Under the same conditions, the joint venture company will give priority to the LED chips produced by Sanan Optoelectronics. . At the same time, it also signed a chip procurement framework agreement with Zhaochi (SZ.002429) with a total amount of 500 million yuan.

The latest move is to establish a joint venture lighting company with domestic lighting giant Sunshine Lighting (600261.SH).

The agreement shows that the joint venture company will use the technology and market advantages of both parties to jointly develop market channels and jointly develop new LED light sources and new lighting products.

In addition to the priority of chip sales, Sunshine Lighting is one of the few lighting companies in China with a well-established channel network. This strategic cooperation has undoubtedly enabled Sanan Optoelectronics to accelerate its penetration into LED lighting applications. At the same time, Sunshine Lighting has a relatively mature sales model in overseas markets. Sanan Optoelectronics is undoubtedly adding chips to international competition.

"Now the scale of Sanan Optoelectronics is gradually growing, and internationalization is the way it must go." Zhang Hongbiao, research director of the High-tech LED Industry Research Institute, believes.

The performance of Sanan Optoelectronics Chip has been recognized by some domestic packaging factories and downstream end customers, and sales in overseas markets have also shown a rapid upward trend. In the first half of 2013, Sanan Optoelectronics' overseas sales reached 65.624 million yuan, a tenfold increase from 2011.

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