Gartner Says Microsoft WP7 Phone Should Mainly Play in Low-end Market

Microsoft recently released its new generation of smart phone operating system, Windows Phone 7, which is basically a high-end and high-priced product from the perspective of several Windows Phone 7 smart phones debuted at the same time. This is a market research agency Gartner senior analyst Carolina Milanesi. According to a blog posting, the current AT&T contract price for Microsoft's first batch of Windows Phone 7 smartphone products is around US$200. Such pricing is actually difficult to achieve relatively high coverage. After all, not all users can accept higher prices. The selling price.

Carolina Milanesi believes that although the emergence of high-end models can attract users' attention, considering the market share, Microsoft Windows Phone 7 smart phones should do more work in market coverage, not only in the high-end market, but also in the high-end market. In the low-end market should also be introduced more products, in short, Microsoft needs to lower the threshold of Windows Phone 7 smart phones and competitors such as Google Android to conduct a full confrontation.

Starting in November, AT&T will begin selling HTC Surround, Samsung Focus, and LG Quantum Windows Phone 7 phones. The contract price of these three smartphones is around US$200. T-Mobile will sell HTC HD7 and Dell Venue Pro. Although T-Mobile claims its price will be reasonable, it is estimated that the price will be around US$200.

In contrast, Google Android smart phones not only have the option of a contract price of around $200, but also have a lower price option. For example, the contract price of the Samsung Captivate phone sold by AT&T is only 60 US dollars. In addition, AT&T's ultra-low-cost iPhone 3GS, which is only US$99, is quite exciting.