IT168 shopping guide on September 26, Samsung home appliances into the ancient capital of Xi'an, held a "communicating life open" strategic product launch ceremony, the new "easy to add" washing machine and a new energy efficiency refrigerator made its debut in the northwest. It is reported that Xi’an is the starting point of the 2016 Samsung Home Appliances National Tour. In the next two weeks, Samsung will successively land in major cities throughout the country and show high-quality living appliances to the people of the country.
Samsung's Home Appliances Strategic Product Launch Ceremony Debuts in Ancient Capital Xi'an
For a long time, Samsung has always insisted on technological innovation and used products that are constantly breaking through to create a better life for consumers. Kim Kwang-jin, general manager of Samsung Electronics Northwest Sales Headquarters, attended the press conference and said: "Samsung is committed to drawing a blueprint for smart consumers for Chinese consumers and satisfying users' expectations for a cleaner, fresher, faster and more quality life." He wished the product launch a complete success.
Jinguang Zhen, General Manager of Samsung Electronics Northwest Sales Headquarters
Lu Lun, Marketing Director of Appliances at Samsung Electronics' North West Sales Headquarters, introduced the concept of Samsung's living appliances to the distinguished guests present. He said: “Samsung Life Appliances has always been adhering to the leading technology, originality, and human intelligence based on deep insights from Chinese consumers. The three core values ​​continue to meet new consumer needs."
It is reported that this release of Samsung's new "safety Tim" series washing machine contains washing and drying machine and ultra-thin large-capacity washing machine two models, which means that Samsung "safety Tim" series washing machine camp further expanded.
Samsung Electronics Business School Lecturer Introduces Samsung's New "Safety Addition" Washing Machine
As a new series launched by Samsung at the beginning of the year, the “Axiom Plus†series washing machines received good market feedback upon their listing, and they also won the “Epland Chinese Home Appliances Oscar†award. "Safety Add" washing machine cracked the long-disturbed drum washing machine to add the middle of the problem. According to Ove Cloud Network data, about 60% of consumers have the need for mid-timing laundry. Although more than 90% of drum washing machines on the market have more than 90% of them, they only have 5%-10 %% of consumers use this feature, which is far from the consumer's hope. The half-timbering function that consumers really need should be smart and convenient humanized design.
"Safety Tim" washing machine in the ordinary drum washing machine door to make changes, specifically set up a convenient way to add clothes to the butterfly window, butterfly window in the user's laundry can open the entire process, just press the pause button, open the window, Then press the start button, you can add clothes at any time, not only bid farewell to the problems that confuse consumers, you can also set a reminder of the laundry phase through the mobile phone APP, add detergent or extra clothes in the washing or spin-drying stage, and realize intelligent addition. clothes.
Samsung's new "safety" washing machine
In addition to the mid-tier addiction features that consumers love, the "Safety Plus" washing machine is equally good in terms of its detergency performance. It carries the technical card of the Samsung washing machine - the "bubble net" technology, at the normal temperature of the normal washing cycle. During the water phase, the bubble generator at the bottom of the drum blends water, air, and detergent to quickly produce a rich foam that penetrates deep into the fabric. "Bubble Net" technology makes cold water laundry as efficient as warm water laundry, not only avoiding the damage of warm water washing to clothing, but also saving a lot of electric energy for heating cold water.
Samsung Leads Efficiency of Refrigerator Level 1 with Technological Innovation
Energy conservation is an important foundation for the development of home appliances. Since 2005, China has repeatedly adjusted the energy efficiency standards for household appliances. Every time the energy efficiency standards are introduced, it is a “big exam†for the industry and a “higher draw†for products. After the eleventh, the refrigerator industry is about to usher in a new energy efficiency standard. Through this event, Samsung announced a new energy efficiency first-class refrigerator product to the outside world.
As a small number of home appliances that operate for 24 hours, refrigerator energy conservation has always been one of the topics consumers are most concerned about. It is reported that after the implementation of the new energy efficiency standards, China's refrigerator energy efficiency standards will be equal to developed countries such as Europe and the United States, the original first-class energy efficiency refrigerators may become three or even four energy efficiency, the market share will drop from the current about 90% At about 5%, secondary energy efficiency may become five-level energy efficiency while eliminating 15% of the high energy-consuming products in the market.
All along, energy saving is an important indicator that Samsung took into account when designing products. According to the refrigerator announced by Samsung, products that meet the new energy efficiency standards still occupy 20%, far exceeding the industry average. The improvement of energy-saving effect is inseparable from Samsung's technological innovation and breakthrough in recent years. Among them, the use of technologies such as metal uniform cooling, vacuum insulation materials, and high-efficiency inverter compressors have made Samsung refrigerators an energy leader in the eyes of consumers. .
In the current home appliance market, simple functional products have gradually failed to satisfy users' demands for improving their quality of life. It is this rising consumer demand that leads the transformation and upgrading of home appliances and promotes the product innovation of home appliance manufacturers. Whether it is the powerful functional design of the new washing machine or the new energy efficiency standard embraced by refrigerators, it reflects the strong confidence of Samsung's home appliances in terms of innovation capabilities and consumer insight. In the future, we have reason to believe that Samsung will continue to introduce products that satisfy consumers.
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