Does Skyworth cross-sports sports volume OLED + HDR shake the market?

From 2015 to 2016, the color TV industry was surging, the hegemony of traditional enterprises and the Internet, the development of emerging technologies, and the competition of various panels, staged a “Warring States period” in the home appliance industry.


Return to quality 4K OLED outperform

According to statistics, in 2015, global TV shipments were 226 million units. This number has decreased compared to 2014, with a year-on-year decline of 4%. However, although TV shipments have decreased overall, in 2015, the average size of China's color TV products reached 44.5 inches, an increase of 2.3 inches over 2014, exceeding the global average size of 3.5 inches. On the other hand, high-end products continue to develop. In 2015, UHD new products reached 504 models, UHD product penetration rate was 31%; 55-inch large-size product penetration rate was 22%; smart product penetration rate was 73%.

In 2015, 4K ultra-high definition televisions have been thriving. Statistics show that in 2015, the compound annual growth rate of 4K ultra high definition television reached 173%. In the past year, global shipments reached nearly 32 million units. The word “4K” may not have been heard two years ago. However, we have to admit that today we have picked up the banner of the future television.

However, with the enhancement of the image quality, the video format has become more and more clear, and the previous panels have been difficult to carry. In the past two years, a variety of panel technologies have been developed, such as OLEDs, quantum dots, and laser televisions.

Since the second half of 2015, OLED technology has triggered an application boom in the display areas of TVs, smart phones, and digital signage. With the emergence of various types of smart devices worldwide, panel and other hardware devices must also change with the industrial design and product requirements of the new era. Since OLED panels are more extensive in terms of future development than traditional technologies, OLED technology has gradually increased its attention level under technological progress and process improvement.

OLED is a new display technology that is totally different from liquid crystal. The biggest feature of this technology is that each pixel emits light independently, which means it can be completely turned off when it does not need to emit light. Therefore, it has a very perfect black display capability, and it has a liquid crystal in terms of viewing angle, color, and response speed. Difficult to rival.

In addition, OLEDs can also use non-glass substrates, which can be as thin as paper, curved with large curvature, and even display terminals that are completely different from traditional flat displays such as folding, transparent, and double-side display.

According to data from Ove Cloud Network, the OLED TV's retail volume in the Chinese market reached 43,000 units in 2015. It is also expected that the retail volume of OLED TVs in the Chinese market in 2016 will soar to 200,000 units, and it is expected that the OLED TV in the Chinese market Sales volume will continue to maintain a 400% growth rate in both 2016 and 2017. In the next few years, we believe that OLED TVs will perform better.

4K+OLED+HDR or to create the perfect picture quality

In China, Skyworth is the earliest established brand for OLED TVs. Skyworth's OLEDs are different from ordinary OLEDs. After development, OLED organic screens were introduced. As early as November 2013, China's first OLED organic television series E980 and E990 were both Started by Skyworth.

OLED organic screens are different from OLED screens in that they are vertically arranged in four colors of red, green, blue and white to form a pixel. It has the advantages of accurate color reproduction, high production efficiency, high yield, the ability to put more pixels per unit area, no need to use metal masks, and is advantageous to the production of large-size OLED panels.

The OLED organic screen uses organic materials such as Alq and Balq, while the CCFL fluorescent tubes and CRT TV luminous materials of LCD TVs are made of metal and silicate materials, and are all inorganic materials. Because the use of organic light-emitting materials have four colors of WRBG, so named as OLED organic screen.

In the past two years, in addition to the panel, many manufacturers have worked hard on a new technology. That is HDR technology. HDR TV uses the new OETF and EOTF HDR technology based on the improved shooting and display dynamic range. The high accuracy of quantization increases the ability of the TV system to express latitude to 10^5:1, which allows the eyes to see the picture and the reality of the world to see things in a way that is consistent with the visual perception of the real environment.

Both OLED and HDR are the latest technologies in the industry, but is it possible to combine the two into one and create 1 + 12 results? The answer is certainly yes, in March, by China Electronics Standardization Institute and China Electronics Chamber of Commerce. Co-hosted "First HDR TV Certification Conference", Skyworth OLED organic TV 55S9-1 and LCD TV 65G8210 passed HDR certification, reflecting its absolute leading technological advantage.

It is reported that the HDR display technology certification specification strictly regulates HDR's signal transmission and decoding capabilities as well as on-screen display. Both Skyworth's products are easy to pass. This is in line with Skyworth's preemptive layout and strong technical strength in HDR technology. Inseparable. It is understood that in the use of HDR technology, Skyworth has always been a step closer to the forefront of other color TV companies.

As early as June 1, 2015, Skyworth and the world's leading IC chip supplier Raychem Semiconductor officially released the world's first mass-produced 4K HDR TV G8210 in Taipei. The S9, which was certified as HDR, is the first OLED organic TV that uses Dolby Vision (a high-standard HDR technology advocated by Dolby). S9 up to 800nit brightness, extreme black performance, unlimited contrast, full color gamut display, and 33.17 million limit zones provide the most powerful hardware support for HDR displays.

It can be said that S9 is the perfect combination of OLED and HDR cutting-edge color TV technology. The application of HDR technology will raise the brightness, contrast and color of OLED TVs to a new height, presenting the TV picture that is closest to the human eye and providing consumers with an engaging experience.

Cross-border sports Skyworth raises "voice" with football

The term “cross-border” in the industry believes that everyone will not feel unfamiliar. The development of diversified information age has become a trend in the cross-border. Also in the color TV industry, cross-border has become a wave, and cross-border sports is also significant. special.

In 2014, Skyworth teamed up with Evergrande Football to launch a fan campaign to promote the long-term development of Chinese football. Subsequently, Skyworth sponsored the Chinese Football Association China team to strengthen the relationship between Skyworth and Chinese football, and to achieve face-to-face communication with consumers, thereby strengthening the people's love of sports and enhancing the people's attention to health, it can be said that Skyworth's "health science and technology" concept continuation .

In November 2015, Skyworth Group and the Chinese Football Association China Team formally declared Skyworth as the official sponsor of the China Football Association China Team 2015-2019.

Historically, while Skyworth continues to lead the industry with technology, it also places increasing emphasis on the relationship between technology and health, and has always been committed to using high-quality products to make people’s lives more healthy and dynamic, especially in the field of television. The naturally healthier organic light-emitting OLED TV is a symbol of Skyworth's focus on health technology.

Of course, in addition to color TV products, Skyworth has also launched a series of healthy household appliances such as "stereo-healthy refrigerators," environmentally friendly air conditioners, and air purifiers. Through this sponsorship of the China Football Association team in China, we can see that Skyworth continues to intensively focus on the concept of health science and technology, strongly associate it with the football industry, and communicate face-to-face with consumers, thereby strengthening the people’s love of sports and evoking health Pay attention.

The cooperation between Skyworth and the China Football Association China Team has spread the Skyworth brand through international football competitions and accelerated the expansion of its overseas markets. On the other hand, Skyworth and the National Football Team have dreams, passion, courage and abilities. The spirit of fighting played is passed to the whole world.

On the evening of March 29, the Chinese team and the Qatar team ended the game. As a result of the 2:0 result, Gao Hongbo led the team to qualify for the Russian World Cup Asian qualifier Top 12 Tournament and became a symbol of Chinese football. The significance of crossing a threshold is no less than the window paper that broke the World Cup in 2001.

A grand sports event is the best expression of the style and spirit of a big country. Football is one of the most popular sports in the world. Whether it is the World Cup or the Asian Cup, it attracts the attention of the audience. Chinese football has always been pinned. With great expectations. On the eve of the game, the Chinese Football Association China team released an official poster ---- Love Football. We love China and use it as a national football inspiration. Similarly, Skyworth, as the official sponsor of the China Football Association China Team, continues to play side by side with the national team, helping the national team to compete in every game.

Yang Dongwen, president of Skyworth Group, stated that “China’s team of Skyworth and the Chinese Football Association represent the attitude of Skyworth and the national football team. Skyworth believes mutual support and cooperation is a lasting state of companionship rather than speculation.”

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