On February 5th, 2015, Hisense Tencent’s “commercial†product strategy cooperation conference was held in Beijing. In this conference, “Big Tour†was used as the buzzword. Hisense TV and Tencent Games formally reached a cooperation agreement. The two will jointly create a video game experience platform and start the era of video game 2.0.
Hisense Electric and Tencent Games will focus on the five development standards of “open platform, unified control, large-screen customization, multi-screen mutual entertainment, and social attributes†to jointly create a “comfortable†boutique TV game experience platform. Hisense's cooperation with Tencent's Gaming Games platform will draw on the experience of Tencent's games in the page, endgame, and mobile games areas, as well as the accumulation of Hisense in the field of video games, and build a developer based on the new operating standards. The platform operators and terminal operators form a win-win ecosystem.
"Funny" conference
CEO of Hisense Haishi Yu Zhitao recalled the development of smart TVs. In 2014, the cumulative activation of Hisense smart TVs reached 8 million units, accounting for 26% of the total number of active smart TV manufacturers in China. It is estimated that Hisense will use smart phones in 2017. TV inventory will exceed 30 million units, cumulative activation will exceed 28 million units, of which game users are expected to exceed 13 million. In the past few years, the smart TV game operations of various manufacturers are still in the stage of exploration. There is no unified platform operation and management standard. The core development resources are insufficient, and an ecosystem that can support the rapid development of the industry has not been established.
"Funny" conference
In general, he believed that the past belonged to the era of video game 1.0, and 2015 was the beginning of the game 2.0 era. To change the current pattern, Hisense and Tencent jointly created a new situation and led the development of Game 2.0.
Tencent Games Marketing Director Liao Wei introduced the future trend of video games. With the change of user entertainment methods, video games ushered in an era of unprecedented outbreaks. Tencent's games have maintained a leading position in many fields and will also have a great deal on the TV platform. The rapid expansion can not be achieved without the close cooperation of partners, hoping to work with Hisense to create a new era of video games.
"Funny" conference
In his speech, he mentioned: "Hisense is a rare partner with leading user capacity and terminal operating capabilities in the video game. In the past decade, Tencent Games has relied on strong platform advantages and quality content. In the field of end-game, page-tour, and mobile games, it has occupied more than 50% of the market share of the Chinese game market, and the two parties' joint efforts will surely bring more for their consumers in channel cooperation, user experience and brand strategy. Better experience Under the absolute hard power of the partner Hisense Electric, Tencent’s games will be connected with the soft power of an account system with multi-billion units and multi-screen interactive technologies to jointly create PC-based, mobile terminals, and smart TV terminals. Screen-integrated experience with a premium gaming experience platform.
"Funny" conference
Product Manager Jiang Dong introduced the function of “Gathering Fun†to everyone. The "Fun" platform aims to be "China's No. 1 boutique video game platform". The core support is "open platform, unified control, large-screen customization, multi-screen interactive entertainment, and social attributes" operating standards, to solve the open platform and unified control The problem. Game developers can access the SDK and a unified account and payment system to complete the game's platform access at one time with the help of a unified and fun platform.
"Funny" conference
In terms of control, the poly play platform integrates unified control middleware, and controls the control of remote controls, mobile phones, and game controllers. The developer does not need to perform complicated compatibility adaptation, and the user selects peripherals according to his own needs.
"Funny" conference
"Funny" conference
"Funny" conference
In terms of content, Poly Play Platform will uniformly standardize the game review and testing process, from simply transplanting mobile games and PC games to unifying TV customization, and seamlessly adapting in terms of quality, sound effects, and manipulation. At present, the "Gathering" platform is based on Tencent's exclusive boutique games, and effectively supplements the industry's popular game content. The game types include RPG, athletics, chess, leisure, parent-child class, etc., such as "The Daily Wind Tour", "Cool Run Every Day", "Every Day", "QQ Landlords", "The Adventures of the Brave" and so on.
"Funny" conference
Gathering the platform to open up the mobile phone and the TV screen, achieves the cloud synchronization through the personal account number, the game integral, the equipment, the character rank and so on information may maintain shares with the multi-screen, the television player may share the game with the mobile phone player. Fortunately, we will also introduce the Tencent account system and the relationship chain to provide a variety of social games. Users can view friends, friends, friends, etc.
"Funny" conference
The "Gathering" platform will be launched on Hisense VIDAA Smart TV on February 10th, and the first batch of 30 games will be launched. Hisense VIDAA3 smart system, which will be released in 2015, will also be on-line to get a fun platform. Users can access it directly via the remote control.
2015 is a year of vigorous development of video games. Home entertainment battles have been fully upgraded. Hisense has teamed up with Tencent Games to release a “commercial†gaming platform, which will provide users with more and more interesting games, as well as resource integration and interactive enhancements to new products. The line is full of expectations.
"Funny" conference
Hisense Electric and Tencent Games will focus on the five development standards of “open platform, unified control, large-screen customization, multi-screen mutual entertainment, and social attributes†to jointly create a “comfortable†boutique TV game experience platform. Hisense's cooperation with Tencent's Gaming Games platform will draw on the experience of Tencent's games in the page, endgame, and mobile games areas, as well as the accumulation of Hisense in the field of video games, and build a developer based on the new operating standards. The platform operators and terminal operators form a win-win ecosystem.
"Funny" conference
"Funny" conference
Tencent Games Marketing Director Liao Wei introduced the future trend of video games. With the change of user entertainment methods, video games ushered in an era of unprecedented outbreaks. Tencent's games have maintained a leading position in many fields and will also have a great deal on the TV platform. The rapid expansion can not be achieved without the close cooperation of partners, hoping to work with Hisense to create a new era of video games.
"Funny" conference
"Funny" conference
"Funny" conference
"Funny" conference
"Funny" conference
"Funny" conference
"Funny" conference
"Funny" conference
"Funny" conference
2015 is a year of vigorous development of video games. Home entertainment battles have been fully upgraded. Hisense has teamed up with Tencent Games to release a “commercial†gaming platform, which will provide users with more and more interesting games, as well as resource integration and interactive enhancements to new products. The line is full of expectations.
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