After the change of name, the first annual report released the net profit of nearly 30%

After changing its name to Meida Digital and accelerating strategic transformation of digital marketing, Shida disclosed the first share after the change, and its net profit growth reached 27.29%.

On the evening of March 28, Meda Digital (002137.SZ) disclosed the 2015 annual report. According to financial report data, in 2015, Meida's digital operating income was 418 million yuan, a decrease of 23.49% compared with the same period of last year. The net profit attributable to shareholders of listed companies was 18.1725 million yuan, an increase of 27.29% year-on-year; deductions from shareholders belonging to listed companies were not

The net profit of the regular profit and loss was 1,112,260 yuan, a year-on-year increase of 68.46%.

After the name of Meida Digital, the main business of EMS business and LED lighting has been divided into three sectors: digital marketing business, EMS business and LED lighting business. Digital marketing is its new 2015. Cut into the field.

In 2015, Meida Digital achieved digital marketing business revenue of 101 million yuan, accounting for 24.17% of total revenue; LED lighting business revenue was 99.466 million yuan.

Meida Digital Segmentation Business Revenue Unit: Yuan

In 2014, Meida Digital established its strategic goal of transforming to the Internet industry, and decided to use digital marketing as an entry point to extend to the enterprise-level SaaS service industry and build a first-class enterprise-level SaaS platform and ecosystem driven by “data + technology”.

In 2015, Meida Digital acquired the three digital marketing companies, namely, advertising, singular advertising and Lixun advertising, through the issuance of shares and payment of cash. It also participated in the Guangzhou Xunyou and quickly cut into the digital marketing industry from the traditional manufacturing industry. A digital marketing group was also established.

In December 2015, the name of Shiyida was changed to “Shenzhen Meida Digital Co., Ltd.”, and the short name of securities was changed to “Mada Digital”, which also marked a strategic transformation to the digital marketing field.

In the steady development of the Internet business, Meida Digital maintained the original LED lighting business and EMS business development. In 2015, the company stopped some EMS orders with poor profitability.

In terms of business layout, Meida Digital has independently integrated the two major business segments of LED lighting business and EMS business into subsidiaries such as Shida Lighting and Shida Industrial.

"China's economic downturn, China's labor costs are rising, many industries have sufficient momentum, will gradually replace through technology; in addition, with the popularity of the Internet and mobile terminals, bandwidth speed, mobile Internet for the internal The transformation of the process link has just begun.” Mai Lei Digital Vice President and Secretary-General Zhu Lei said that 2015 is the first year of enterprise-level SaaS services, and the company judges that enterprise-level SaaS services represent the future.

At present, Meida Digital has also accelerated the pace of securitization of traditional business segment assets.

"For the traditional business, the company will revitalize the stock assets of the traditional business, and gradually turn to the light asset company, the next step to achieve asset securitization." Zhu Lei said that in December 2015, the company's shareholding company Shenzhen Electric Technology Co., Ltd. was approved Listing the new three board. In March 2016, the company's subsidiary Huida Optoelectronics officially listed on the New Third Board. The company's subsidiary Yida Lighting will also start restructuring and achieve listing.

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