This year, it is changing. In the real estate field, I once gave you a house to repair the house, and I sent you milk, grain and oil. Once I have repaired the mall, I can accompany you to travel and help you teach the children... I heard that Vanke, the world’s largest real estate developer, is now Even turned "change" to start the light bulb switch business! What is going on?
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Vanke transformed into "bulb switch company"
Vanke Micro Signal "Wanke Weekly" pushed an article on August 18: "Vanke develops intelligent hardware vLight: redefine lighting".
Vanke really redefines "lighting"? I didn't expect to talk about lighting and lighting all the time. I didn't know until the end. In fact, it just wanted to redefine the "switch", which defines the switch from the perspective of the light. This time the product development target is "smart photoelectric touch sensor vLight" (light source is LED).
However, it is said that this product has not yet been formed and is in the process of "adapting to consumer habits". As can be seen from the survey of China Vanke Weekly, Vanke's “touch switch†vlight, the price is between 50~110 yuan.
On Taobao, the design is extensive, and there is no touch switch on the display, the quote is within 30 yuan. At present, the “Taobao Explosion†(traditional model), the Taobao offer of an old brand name is only 7.3 yuan.
Vanke makes a light bulb switch for å•¥?
But the problem is coming: Vanke is not doing a house well, why do it do electrical appliances? Is the house not sold?
However, the semi-annual report disclosed by Vanke shows that in the first half of this year, Vanke’s accumulated sales amount reached 109.96 billion yuan, up 9.0% year-on-year; in the first half of the year, the operating income was 50.27 billion yuan, up 22.72% year-on-year, and the net profit attributable to shareholders of listed companies was 4.85 billion yuan. , an increase of 0.77%. This is not a losing weight!
According to people in the lighting industry, it is no longer an "extensive" era. Building a rough house can bring back money, and developers must pursue "fine". This smart photoelectric touch sensor may be a test of Vanke in smart home.
If Vanke is only doing this product, it is not very helpful for its transformation of smart homes. It is likely to be handed over to third-party companies, but from the questionnaire, “Is it willing to buy the whole house to provide high-standard LED lamps from Vanke?†Seeing that Vanke is not afraid of lighting, even behind it, it is likely to involve creating a complete set of smart home systems, which will greatly help its later property management and value enhancement.
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