[Text / Gaogong LED Yue Mengdi] On September 4, the G20 finance minister and central bank governor began a two-day meeting in Turkey.
On September 11th, CEO leaders of G20-LED Summit members will open a two-day closed-door meeting in Foshan.
The G20-LED Summit, hosted by Gaogong LED, is held every year. Its members cover leading companies in all aspects of the entire industry chain. Each summit issue has also attracted the attention of the industry. The 2015 G20-LED Summit CEO Conference was hosted by the member company Guoxing Optoelectronics (002449.SZ). Nearly 20 member company leaders will discuss “new industry structure and supply chain finance†in the form of closed-door round tables.
The industry is developing, LED entrepreneurs are no longer just relying on boring heads to do things, to die with themselves, but to go to the market, grasp the changes in market demand, use the leverage of the capital market, and “inject capital†for the company itself.
Transformation and upgrading
In the past few years, the transformation and upgrading has been the most mentioned word in the context of the policy of guiding governments from manufacturing to creating and upgrading. Active upgrade or passive transformation is one of the main themes of the LED industry today.
To transform and upgrade enterprises, it is inseparable from a thorough understanding of the industry and an accurate grasp of the market. “After years of competition and integration in the industry, the current LED display and backlight market is gradually becoming more and more important.†Wang Sen, general manager of Guoxing Optoelectronics, the organizer of the summit, believes that the general lighting market is the fiercest competition between domestic and foreign giants and SMEs. It is also the largest single market segment in the market.
Member company - Sunshine Lighting (600261.SH) is one of the representative companies for the transformation of traditional lighting to LED lighting. Its transformation is not only the change of the navigation channel of the main business ship, but also changes in the business model. Sunlight is one of Philips' largest foundries in the country. As the competition in the industry changes, the former begins to consider moving from a foundry factory to two legs to build their own terminal brand.
In 2012, Sunshine Lighting began to enter the domestic home lighting market, but in 2013-2014, there was no new product launch. When the peers rushed forward, the sun lighting unexpectedly stagnate.
I found that I had a weak sunshine in the domestic channel, and at the end of last year, I began to exert efforts in domestic channel construction. A series of activities that lasted for one year allowed the confidence of Sunshine lighting dealers to gradually recover, and the company's brand awareness in the consumer market is also increasing. "The sun is changing," said Guan Yong, general manager of Sunshine Lighting.
In fact, not only is the sun lighting, but many domestic giants' foundries are looking for opportunities to make their own brands. How can they be achieved?
Keeping pace with national policies will always go wrong. Industry 4.0 and China Manufacturing 2025 are in full swing, and the concept of intelligent manufacturing has penetrated every cell in manufacturing. Hangzhou Zhongwei started from LED packaging equipment and quickly developed into one of the best automation equipment manufacturers in China.
Member company - Hangzhou Zhongwei general manager Zhang Jiliu said that LED manufacturing is currently in the industrial 1.0, 2.0, 3.0 mixed period, LED manufacturing chain is mainly manual / stand-alone. Especially in the downstream application manufacturing process, very few enterprises have begun to pay attention to smart manufacturing. Most enterprises generally maintain intensive labor mode production, relying heavily on manual mode.
The company philosophy of “making manufacturing simple†allows Hangzhou Zhongwei to help itself upgrade its manufacturing chain while helping to upgrade itself.
However, upgrading "intelligence" is not just an improvement on the device. More need to achieve the "intelligence" of a chain from production, management and even business models.
In fact, the core of Industry 4.0 is the “smart factoryâ€, that is, the intelligent production system and process, and the realization of networked distributed production facilities, as well as the production logistics management, human-computer interaction and 3D technology of the entire enterprise in the industrial production process. The application of "core production" and "smart logistics" is the integration of logistics resources through the Internet, the Internet of Things, and the logistics network. The efficiency of the supplier is improved and the requirements of the demand side are met.
From this perspective, each company's upgrade space is still very large.
Internet + Supply Chain Finance Coming
From the rapid growth period to the mature development period, the opportunities and bottlenecks faced by the LED industry development are still quite a lot.
According to the survey data of the High-tech Research Institute LED Research Institute, the penetration rate of LED in China will reach 35% in 2015, and it is expected to exceed 50% in 2017. The upside for overseas markets will be even greater.
In the face of such a large market, how will the G20-LED Summit members take action? Overseas expansion and mergers and acquisitions are the two most common and effective ways. Funding is especially important to implement this strategy.
In fact, the links between finance and the economy are closer than ever. At a time when the state strongly encourages finance to increase support for physical manufacturing, how to use capital to strengthen its own strength and become a skill that every business leader should learn.
The same is true in the LED industry. Internet finance enters the vision of LED companies with its flexible operation. Member company - Hongli Optoelectronics (300219.SZ) acquired NetLibao. Through the Internet financial model, SMEs in the LED industry can obtain financing support more efficiently and ease the funding shortage.
Specifically, Internet finance is more helpful to supply chain companies. The capital turnover of downstream lighting companies has caused the upstream suppliers to have a long payback period, which has greatly squeezed the living space of these upstream and upstream supply chain enterprises. If there is a way to allow a group of excellent lighting companies to supply accounts and other high-quality assets, and use the Internet + financial platform to achieve asset securitization, it will greatly solve the capital turnover of a group of small and medium-sized outstanding middle and upper reaches. The problem is also more conducive to the healthy operation of the entire industry.
In the era of big data, whoever has the resources and information will have more opportunities.
As the organizer of the G20-LED Summit, Gaogong LED proposed the Internet + LED supply chain financial model. The core of the project is to use the industry data and resources accumulated by Gaogong LED to identify risks and evaluate credit limits. Collecting funds as a valuation asset for diversified financing, more effective to help upstream enterprises in the industry chain to accelerate capital turnover, is also conducive to downstream lighting companies to increase the input and output of effective capacity.
With the development model, with the support of the financing platform, the G20-LED summit will once again lead the new development trend of the LED industry.
List of 2015 G20-LED Summit members (the following companies are ranked in no particular order)
· Foshan Guoxing Photoelectric Co., Ltd.
· Tongfang Co., Ltd.
· Guangzhou Hongli Photoelectric Co., Ltd.
· Foshan Nanhai Jiamei Times Lighting Co., Ltd.
· Shanxi Guangyu Semiconductor Lighting Co., Ltd.
· Jingke Electronics (Guangzhou) Co., Ltd.
· Jiangxi Lianchuang Photoelectric Technology Co., Ltd.
· Zhejiang Sunshine Lighting Group Co., Ltd.
· Lumileds (bright)
· Hangzhou Zhongwei Photoelectric Technology Co., Ltd.
· Shenzhen Juzuo Lighting Co., Ltd.
· Shenzhen Jingtai Co., Ltd.
· Shenzhen Mingwei Electronics Co., Ltd.
· Sichuan Xinli Light Source Co., Ltd.
· Hubei Yutong Electronics Co., Ltd.
· Mullinsen Co., Ltd.
· Mao Shuo Power Technology Co., Ltd.
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