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Texas Instruments (TI) today announced the availability of self-developed, complete, low-cost digital media software for the popular digital media applications market, dramatically simplifying access to advanced production-ready software. TI's digital media software (including encoders, decoders, and other algorithms) optimized for digital signal processor (DSP) and system-on-a-chip (SoC) platforms not only integrates quickly into product designs, but also significantly reduces development costs and risks. Reduced design time and full support from TI Authorized Software Vendors (ASPs).TI's new digital media software consists of a full suite of audio/video and voice components, including the MPEG-4 720p HD encoder/decoder, H.264 BP encoder/decoder, and Windows Media Audio encoder/decoder. Today's digital media software products support TI's DaVinciTM processors and TI's TMS320C6000TM and TMS320C5000TM DSP platforms, and will be extended to the new TI platform.
With TI's new production-ready digital media software solutions and support network, OEMs will have mature tools that are rigorously tested to help them focus more on developing featured products than on time-consuming software component development. With debugging. In addition, customers can easily evaluate the digital media software for free and apply for a product license for the components that meet their requirements.
The various algorithms in digital media software products are based on the eXpressDSPTM algorithm interface standard and pass rigorous system testing with thousands of test vectors to ensure excellent quality and stability. In order to continuously improve the reliability and quality of the software, TI has been constantly maintaining and updating the software to significantly reduce the risks associated with production schedules. In addition, OEMs will benefit from a complete and rich technical literature and user guide, including application examples, release notes, and parameter tables.
Customers can evaluate digital media software and free support for ASP for free with a simple click-wrap license. After the evaluation period, the customer can purchase the software directly from the ASP that provides production support. In this way, customers can purchase and select the TI digital media software of their choice from an ASP. The simplified evaluation and purchase process for optimized software enables customers to significantly accelerate time-to-market and make implementation easier, without wasting months of evaluating and purchasing software from multiple vendors.
To increase the accessibility of each software component, TI has set up flexible licensing options that enable customers to minimize their front-end investment. OEMs can choose between a low front-end fee for paying premiums and a low premium for additional front-end fees. In addition, the front-end fee can be paid in one lump sum to obtain the selected software component without paying the relevant premium. Buying bundled digital media software can get a discount, which allows customers to increase the functionality of their products at a lower cost.
To ensure a broad and high quality support service, TI has formed a sophisticated ASP network of members from its third-party partners to license and support TI's digital media software. These ASPs include ATEME, eInfochips, eSOL LLC, Ingenient Technologies, Ittiam Systems, Logic Product Development, MPC Data, and Wenting Digital Systems.
From now on, customers interested in TI software can contact TI for free evaluation software, price information, and a selection guide for ASP support.
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