Smart appliances trend

As an important part of smart homes, smart home appliances can be combined with other home appliances and homes and facilities to form smart home functions. Intelligence has entered our lives. Almost all home products have been put on the "smart" title.

Smart appliances trend

The development of smart home appliances is an inevitable trend. Intelligenious elements such as networking, communication functions, openness, compatibility, energy saving, and ease of use are indispensable, enabling different home appliances to recognize each other, work collaboratively, and realize interconnection between home appliances. And information exchange, which is also the characteristics of smart appliances.

The initial launch of smart home appliances was more based on competition than on the consumer level. Consumers buy different brands of home appliances, but they are unable to connect and interoperate, and mutual control is a luxury. The result is that different brands of products are isolated, and the overall intelligence cannot be designed.

Smart home appliances are implemented using intelligent systems and technologies. How to improve the convenience of users' smart experiences will be the key to the success of smart home appliances companies. Compared with color TV sets, air conditioners, refrigerators, and washing machines, which are the major household appliances in the home, are still relatively low in intelligence.

TV led smart TV trend

Color TV as a representative of smart appliances is undoubtedly the most appropriate, smart TV has been achieved with the smart phone, tablet interconnection, but also the largest screen in the living room, companies seize the best products in the living room. How to maintain the status of the living room, perhaps the title of "smart" will play a decisive role.

The strong cross-border intrusion of Internet companies such as Xiaomi and Leshi in 2013 reversed the long-term “hardware profit” model in the TV field, allowing traditional TV companies to see the power of Internet companies. The core difference between smart TVs and traditional TVs lies in whether they can operate, the diversification of profit-making methods, and the characteristics of the Internet's profit model. This is a fundamental change in the business model. Smart TV itself has given up most of its profits, but it can gain more lasting profits from the video content ecosystem integrated in smart TVs. The current situation is that companies pay attention to how they obtain user data. Even if the home appliance products do not make money, they can make up for it through data operations. In the Internet era, users are the ones who get the world.

Under the impetus of market demand, as home appliance companies in the industry adjustment and transformation, all need to use big data. Relying on user interaction and big data analysis are important ways for traditional manufacturing enterprises to transform and upgrade.

According to the monitoring data of CMM Weekly Online Color TV Weekly report, as of the 17th week of 2014, the proportion of online retail sales of smart TVs accounted for 52.8%, which accounted for 64.3% of the same period; online 46 inches and above. In the large-screen size category, smart TV retail share accounted for more than 70% of the total, and the offline share accounted for more than 83% over the same period. Daping Mu smart TV industry is already the focus of competition in the TV industry.

The era of the Internet is the era of links, and the importance of e-commerce channels has become more prominent. It has become more convenient to obtain users. The user's experience in sharing and feeling of product experience has a direct impact on the product's sales, and the product's improvement opinions provide a valuable reference for the company to develop new products. The user's involvement allows the product to quickly iterate and document.

According to the research on Internet consumption behaviors conducted by CMM, users have many opinions on the evaluation of products from purchase to use, and the scope involved covers a wide range from the time of order placement to logistics, receipt, and installation. From the use to the after-sales service, each detail may be reflected in the evaluation system to varying degrees. This information plays an important reference value for consumers who purchase products in the future. Of course, bad evaluation may directly affect consumers' purchase of products.

User evaluation determines product improvement direction

The CIM Internet Research Department's reputation monitoring center carried out the classification and in-depth analysis of color TV evaluations and positive and negative network hot topics of color TV's kingpin models.

China Econazole Internet Word-of-mouth public opinion monitoring has extracted domestic mainstream e-commerce platforms, and nearly 7,000 color TV user review samples have been used to quantify the hot topics of color TV users' attention. The results showed that: the proportion of users who focus on logistics and distribution reached 12.1%, ranked first, and the user focused on color TV quality accounted for 11%, ranking second in the hot list; In addition, color TV models, picture quality, accounting for the proportion of Respectively, 10% and 9.1%, indicating that product quality, image quality, appearance is still an important concern of the user; In addition, the concern in the after-sales service accounted for more than 6.1% (below). As far as the current products are concerned, there is little difference between the hardware configuration and the main applications of smart TVs, and the focus of the users will shift to the intelligent experience.

Smart TV is undoubtedly the best experience carrier for smart home appliances. On April 12, 2014, the “First Internet Innovation and Appliance Big Data Forum” hosted by Beijing Zhong Yi Kang Times Market Research Co., Ltd. was held at the Shenzhen Convention and Exhibition Center. As home appliance companies have been implanting Internet thinking, the idea of ​​platformized operations and the establishment of a benign interactive ecosystem has become a consensus, and user analysis based on big data has received widespread attention from the industry. Peng Xiandong, general manager of China Consumer Electronics Co., Ltd. and director of the Internet Division, delivered a keynote speech entitled “Big Data User Evaluation Analysis” when he said that users have changed from traditional individual users to social consumers, and product design has paid more attention to detail. And the ultimate experience, more emphasis on products and products, product and user interaction.

In early 2014, the Australian television brand SONIQ launched a series of products to formally announce its entry into the Chinese market, and held a conference in Beijing entitled “SONIQ Sound and Light, Launching a New Era of China’s Big Screen Internet” on April 22. On April 16th, Lenovo Group released in Beijing the new S9, S52, Lenovo smart TV products and launched a smart remote controller. On April 25, 2014, Konka officially launched the "Konka Fan Club, Five Educates the World" event, and committed to building China's first smart TV Internet operating platform - "Easy Platform". April 28, 2014 Model L49M2-AA Millet TV through 3C certification, and so on, so that the field of smart TV competition is even more intense. And whether these products can bring true "intellectual experience" to users, the CMM Internet Word of Mouth Monitoring Center will use the consumer's user experience evaluation data to unravel the "smart" of smart TV products. Gold content, let us wait and see.