According to the "2018 Q1 Wearable Device Research Report" released by the Speedway Research Institute, the production of wearable devices has increased significantly since 2015, and nearly 60 million units in 2017. Under such high-speed growth conditions , 2018 may be close to 75 million units.
At present, the wearable device products are relatively single, and the output of smart bracelets, smart watches and smart glasses has accounted for about 70% of the total output of wearable devices. Among them, the output of smart bracelets is the most, and the output of smart watches is rising. It is expected to become the leading product in the industry in 2020. The output of children's smart watches in smart watches has increased greatly, and the precise positioning function has been loved by parents. Another potential wearable device is the Bluetooth headset. Under the leadership of Apple, more and more mobile phone manufacturers have cancelled the traditional earphone jack, which provides a favorable development opportunity for the Bluetooth headset.
Wearable device penetration rate is gradually increasingThe domestic wearable device market is in the initial stage of development, and the total sales volume is small, but the growth is stable. According to the data, the sales volume of wearable devices in 2017 is 50 million units. It is estimated that the sales volume will reach 100 million units in 2021. As the wearable products diversify, the sales scale will increase significantly.
Most wearable devices are transitioning from concept to commercialization, and penetration rates are gradually increasing. The impact of technology on life is deepening. As Internet giants and technology companies join the wearable device industry, the promotion and penetration of wearable devices will rise to another level.
Smart bracelets and watches are the most popularIn the survey of the user's favorite form of wearable devices, bracelets and watches are ranked first in the accident, and nearly 50% of users prefer the products worn by the wrist. The price, function and appearance of smart bracelets and smart watches are the most cost-effective in wearable devices. From the perspective of market share, by 2020, the market share of smart watches will exceed that of smart bracelets, and Apple smart watches are still leading in the industry.
The smart bracelet is currently the most popular wearable device. The function of the smart bracelet is closely related to sports health, and is loved by young people under the trend of health care. In addition to fitness step counting, sleep monitoring and other functions, the smart bracelet also has call reminder and other functions, to a certain extent can be used in conjunction with and replace mobile phones. Among them, the millet bracelet has developed rapidly in the industry and is in the first echelon of the industry in the production of bracelets. The price of a smart bracelet is generally not too high, and the price range is basically between 100 and 1200 yuan.
Smart clothing is a wearable device that is going to be commercialized. It belongs to the cutting-edge field. In terms of product functions, smart clothing has a broad space for development. Music jackets and automatic temperature-changing clothes are currently developed, and this versatile and portable cutting-edge product will satisfy the preferences of some technology enthusiasts.
Helmets and glasses are also the form of wearable products that users like very much. These products with large screen mirrors are more functional. For example, map navigation can be realized during riding, and virtual games can also be based on VR technology, but these products have the most complicated functions and are the highest form of wearable devices.
Consumers in first- and second-tier cities are more willing to tryAt present, the market for wearable devices is relatively small. In the research of limiting factors, 53% of users choose not enough to understand wearable devices, and there are not many regular purchase channels. In addition, the technical properties of wearable devices make their prices not Too low, about 30% of respondents feel that the price is high and they give up buying. Therefore, from the perspective of purchasing power, consumers in first- and second-tier cities will be more willing to try wearable devices.
Some users think that the actual value of wearable devices is not high. This aspect is closely related to the price. It is only that the wearable device is not cost-effective. Mobile phones can also replace some of the functions of wearable devices. Products such as smart bracelets and smart watches cannot be just-demand products, so user demand is limited.
Analysts believe that the domestic wearable device market is huge, and is still waiting for the giant company to join. While wearable device production and transaction size are rising steadily, some potential problems have not been resolved. Smart watches and smart bracelets have been welcomed by some groups, but manufacturers still have not introduced a wearable device that can truly meet consumer expectations, lacking the features that make consumers shine. The health data provided by the smart bracelet is of little value and the user does not fully trust and use the data. In addition, the endurance of smart products has been criticized, and the balance between battery capacity and product shape is low, failing to bring consumers a comfortable user experience.
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