BesTV Adjusts Organizational Structure: Three Business Groups




At the beginning of the new year, Internet TV licensee BesTV began to adjust its organizational structure and issued a series of high-level personnel appointments and dismissals. According to the announcement of BesTV, the company plans to set up five business groups including the Internet TV Group, Cloud Platform and Big Data Business Group, Host Game Business Group, Telecom Channel Business Group, and Network Video Business Group. Among them, the three business groups of Internet TV, cloud platform, big data, and console games are new business groups.

The Internet TV business group is mainly the integrated broadcast control platform and content generation of Internet TV, as well as the user's big data analysis; the host game will be developed in areas such as content sinicization; the telecom business group will connect with the three major operators and develop related applications; The video business group will prepare for the transformation of the popular network.

At present, BesTV has four screens (television, PC, mobile phone, and Pad) for business development. According to the data released in the first half of last year, the number of IPTV users exceeds 22 million; cumulative OTT set-top boxes and high-definition television set-top boxes exceed 2 million; The number of users of smart TVs that have been served exceeds 33 million; 20 million mobile TV users are charged. In the second half of last year, BesTV began to infiltrate the game terminal equipment, in addition to the cooperation with Microsoft in Xbox One, and established a family game industry alliance with game companies such as Perfect World and Giants.

Although BesTV acquired popular Internet, it wanted to open up TV media of Shanghai Oriental Media and BesTV IPTV to do full media marketing, but its business is still losing money. This time, BesTV's organizational structure adjustments are intended to change the current status of losses in the company.

In this staff adjustment, BesTV announced that its vice presidents Chen Haoyuan and Huang Siwei will expire their term of office and will no longer serve as vice president of the company; Wu Bin, vice president of SMG Group, will be nominated as the new director of BesTV and nominated by Xu Feng, Director of Strategic Investment Department of SMG Group. Served as Vice President of BesTV. Last week, on January 23rd, BesTV and Oriental Pearl announced that the company’s directors Zhang Dazhong and Tao Ming had resigned from their jobs due to reasons for their causes.

For this adjustment, BesTV senior executives said that the organizational structure adjustment is to successfully carry out the Internet ecosystem business conducted by Beststone, and the adjustment of the Group's strategy will inevitably bring about major changes in the personnel structure of listed companies. The adjustment is also accompanied by the merger of BesTV and Oriental Pearl. It is reported that the two companies will go through the whole process by the end of March.

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