Excellent Friends, Pule, Sony Pictures, 4K Film Officially Introduced

On March 8th, You Peng Bole held the "Real Gold Non-plating, Excellent Friends Pule 4K Strategy Conference" in Beijing. At the press conference, Ulead Pollock announced that the company formally signed a 4K content introduction agreement with Hollywood Sony Pictures, which means that Hollywood 4K blockbusters will officially land in China for the first time and truly meet with users. In 2016, Powell will always maintain close cooperation with Hollywood film and television companies and gradually introduce more Hollywood 4K movies that meet the approval criteria. According to reports, the 4K film source currently being introduced by Excellent Pengle is all movies that have been approved by the relevant state departments. In addition, the company will also cooperate with the Hollywood company to make 4K content investment.


Mr. Shao Yiding, chairman and CEO of Ulead Pule, senior executives of the company, senior executive of Sony Pictures, Mr. Feng Wei, Chairman of the American Film Association in China, and multi-provincial telecommunication operators, broadcasting operators, content production companies, major brand televisions (parameters Photo article) Guests from machine manufacturers and set-top box manufacturers and about 300 media reporters attended the event. At the scene, many guests and media reporters also experienced the shocking effect of the 4K Hollywood blockbuster on the 4K TV. It is reported that this is the first full-length 4K Hollywood movie that is publicly broadcast in China.

United Sony TV Premiere Pollux Introduces Domestic First Hollywood 4K Movies

In the past two years, 4K TV has developed rapidly and has become the first choice for consumers to buy TV. However, the scarcity of 4K sources in China and the proliferation of pseudo 4K content make it difficult for consumers to buy 4K TV hardware. 4K content has become The biggest problem that restricts the development of the 4K industry. In this context, excellent friends and Pule signed Sony Pictures, the introduction of Hollywood 4K content, a significant meaning for the Chinese 4K content market.


Sony Pictures said that Sony Pictures has always been at the forefront of the 4K industry and is very pleased to work with our long-term strategic partner, Ulead Pollock, to further improve the quality of services provided by the superior friends of Pollen. Enjoy the 4K content of Hollywood. These contents cover the best movies and the most popular television dramas of Sony Pictures. In the future, both parties will achieve more comprehensive cooperation and bring the ultimate 4K viewing experience to Chinese audiences.

Layout 4K Premium Poule will collaborate with Hollywood on 4K content investment

In a keynote speech, Gann, the chief content and operations officer of Leadcom, said that in response to the lack of domestic 4K sources and the lack of use of 4K TVs, Ulead Pollo pioneered 4K research in the industry and was established as early as 2014. "4K Research Institute" provides complete solutions for content from 4K TV users to content from hardware to software. The excellent friend Pollock and Sony Pictures were the first to present Hollywood 4K content to millions of home users in China. The combination of Hollywood-level production, big scene productions and 4K TV will surely bring the most extreme visual feast to users.


In 2016, Ulead Pollock will work closely with Hollywood Television to introduce more 4K blockbusters to bring more viewing options to Chinese TV users. At the same time, the company will also directly cooperate with Hollywood companies in the production of 4k content, guarantee quality from materials selection, script, filming, and production, and continue to provide high-quality 4K movies for the domestic people.

Partnering with Premier Pengle to provide users with high quality 4K audiovisual enjoyment

At this meeting, Ulead Pollock also focused on the excellent friends and 4K products and their technical standards. He Weiwei, Vice President of Ulead Pule, said at the conference that the 4K product of Ulead Pollock is a very complete and industry-standard 4K industry chain solution including content, DRM, CDN, codec, and terminal. .

It is recognized in the industry that only the 4K, 10bit, REC.2020, HDR, and 60p standards can be met at the same time, and then the new H.265/HEVC encoding can be called 4K products. Experts said that many of the 4K content on the market cannot fully meet the above criteria. Excellent Friends Pollock's 4K products have always strictly followed industry standards. In addition to collaborating with Hollywood production companies on the content to obtain original content, the company also cooperated with Intertrust to build a DRM copyright protection system. It is the only company in the world that produces high security level DRM requirements through Hollywood content. In terms of CDN and codec technology, Ulead Pollock has its own core technical team and has extremely high market competitiveness in the industry. At the same time, the meeting also revealed that excellent friends Pollock will also cooperate with ZTE, using ZTE's 4K terminal products, to promote 4K products in all channels.

As an interactive TV content platform operation service provider, Ulead Pollock cooperates with the upstream and downstream partners of the interactive TV industry and is committed to providing users with the best video and video content services, working together with partners to explore the 4K content market, and deepening the Chinese 4K Industry value. The excellent friend Pollock and Sony Video officially introduced the first domestic 4K blockbusters, and factuality has become a landmark milestone in the 4K era in China.