In the past two years, the eruption of Internet TV brands, holding high the "content" banner, has begun to attack the city's smart TV market. At present, Leshi, Kuaikai and Xiaomi, which are the first group of Internet TV brands, all play a "content" card in varying degrees. What is the difference between their "content" strategies?
First of all, LeTV said that it started with LeTV. Later, with the slogan “Eco-reverse†holding high, LeTV.com as one of their contents, it occupied the most important position in its “ecological†system, and LeTV It is also the only company that has "content" as its main charge.
However, LeTV's content is basically limited to the field of film and television content. More importantly, LeTV's content is closed-loop, mainly based on its own video content.
The content construction of Xiaomi TV began with the establishment of a “big video network alliance†with US$1 billion last year. Although Xiaomi’s propaganda has a large number of its own content resources, Xiaomi’s content is only a platform. Do not produce content yourself.
After Kukai opened the "non-ecological content" strategy conference last month, his "big content" strategy began to surface. What are the characteristics of that cool content?
First of all, unlike the closed loop of LeTV, Cool Open's “Big Content†strategy is open and shares content resources with top partners. Secondly, Cool Open's “big content†is based on Kukai’s largest large screen operating platform advantage and hardware expertise, focusing mainly on user needs and value content. Third, the contents of Cool Open are based on many new ones, but the end result is based on the quality advantages and personalized services of big data screening.
In particular, the third point, this is the biggest difference between Cool "big content" and the "television content" of the other two TV brands. Regardless of whether it is music or millet, its content is passively accepted by users. In thousands of programs, users need to select them.
The CoolOpen is based on its big screen operations big data analysis, will accurately push the user's most interested in the program according to the user's preferences, "thousands of people" TV becomes possible. And for the user, it can save more time to find the favorite content, greatly improving the operating efficiency.
At the same time, Kukai’s “big content†is the preferred content. It is not only limited to the field of film and television content, but also uses a large-screen TV as a home entrance to provide users with more than just movies, including clothing, food, transportation, and entertainment. Within the difference of comprehensive content. Especially in areas such as education, health, and other non-television areas, Coolo has a higher advantage.
Millet LeTV claimed to own the first number of content, but in fact the content "is not too much in the fine." Cool on this point is obviously more profound than the other two.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
First of all, LeTV said that it started with LeTV. Later, with the slogan “Eco-reverse†holding high, LeTV.com as one of their contents, it occupied the most important position in its “ecological†system, and LeTV It is also the only company that has "content" as its main charge.
However, LeTV's content is basically limited to the field of film and television content. More importantly, LeTV's content is closed-loop, mainly based on its own video content.
First of all, unlike the closed loop of LeTV, Cool Open's “Big Content†strategy is open and shares content resources with top partners. Secondly, Cool Open's “big content†is based on Kukai’s largest large screen operating platform advantage and hardware expertise, focusing mainly on user needs and value content. Third, the contents of Cool Open are based on many new ones, but the end result is based on the quality advantages and personalized services of big data screening.
The CoolOpen is based on its big screen operations big data analysis, will accurately push the user's most interested in the program according to the user's preferences, "thousands of people" TV becomes possible. And for the user, it can save more time to find the favorite content, greatly improving the operating efficiency.
At the same time, Kukai’s “big content†is the preferred content. It is not only limited to the field of film and television content, but also uses a large-screen TV as a home entrance to provide users with more than just movies, including clothing, food, transportation, and entertainment. Within the difference of comprehensive content. Especially in areas such as education, health, and other non-television areas, Coolo has a higher advantage.
Millet LeTV claimed to own the first number of content, but in fact the content "is not too much in the fine." Cool on this point is obviously more profound than the other two.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.