[PConline News] Following the launch of the Smart Wear Pavilion, Amazon China recently announced the launch of three theme shopping malls, such as travel equipment museums, photo accessories museums and TV audio museums, with the aim of providing consumers with a one-stop online shopping guide. October 8, 2014, Beijing - Amazon.com (Z.cn) announced today that it is officially launching the Game and Games Theme Pavilion (z.cn/gaming). The theme pavilion brings together a wide range of professional hardware and software game equipment, including computer hardware, game mouse buttons, professional game equipment, game DIY component game console and game software, six categories of 1600 kinds of selected products to meet the diverse needs of different players shopping Demand, and in particular an online forum, provide online game exchange platform for game players to create a rich one-stop shopping experience. The on-line launch of the Games and Equipment Theme Pavilion is another important step in the ongoing efforts of Amazon China’s digital and electronic consumer products channel to further expand the size and number of thematic pavilions, fully demonstrating Amazon’s strong global resources and strong business development capabilities.
Li Yanchuan, vice president of Amazon China, stated: "With the drive of technological innovation, both online and stand-alone games have developed rapidly in game categories, graphic design, human-computer interaction, etc., and Amazon Games Theme Pavilion is an innovative one-stop shop. The shopping platform and unique online interaction methods provide players with the convenience to purchase the somatosensory entertainment experience brought by professional game devices during the game.
Many global game boutiques, precise classification efficiency search
According to the data released by EEDAR in 2014, there are currently 517 million gamers in China and 147 million core players. The game equipment market has thus become one of the industries with huge potential for development. The Amazon China Game and Equipment Theme Pavilion selected and introduced global professional game brands and cutting-edge technology products, such as DELL's professional gaming series, and the ROCCAT official direct-supplied products of the German peripherals brand, and is currently the exclusive domestic e-commerce company. For the platform. In addition, Alienware, the world's top gaming notebook, also launched a unique event that added Cherry mechanical keyboards during this period.
In the game equipment hall, consumers can efficiently search for products with different functions. For example, handles, steering wheel remote sensing, and mobile games can be found under the “professional game accessories†directory. Xbox One and PS4 can be found in the “game console†directory. And other game consoles. In addition, the game equipment gallery has increased the game delivery section and provides the latest game notebook configuration requirements at any time, providing reference for game enthusiasts.
Amazon China has always been adhering to the concept of "customer satisfaction" and is committed to providing consumers with more personalized products and innovative online shopping methods. Amazon China's digital and electronic consumer products channel has more than 100 subdivided categories, more than 70,000 kinds of goods, for consumers who love digital electronic products to provide a full range of quality options. At present, the Amazon digital and electronic consumer products channel has launched a professional one-stop shopping theme gallery, such as a smart digital library and a photo accessories library, to further create a front-line, high-end, and stylish one-stop shopping platform.
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