Today, IDC, the authoritative and reliable data organization, released the latest report on the wearable device market. Reports on smart watches show that Apple Watch sales were halved to 1.6 million, and its market share decreased from 72% to 47%. .
This is bad news for Apple: Before everyone knew that the Apple Watch market acceptance was lower than expectations, this report quantified this point. Apple is ushering in the worst period in more than a decade. The mature product lines such as the iPhone have been sluggish. Apple Watch and iPad Pro, two new product lines, have been exploited without success. What kind of products can save Apple's decline curve? answer.
Apple Watch is not useless, in addition to a relatively elegant and stylish design, but also supports a variety of App, however, there are more shortcomings, such as the need to charge every day; for example, the configuration is low, often Caton; and, Apple Watch can not Leave the iPhone alone. Before this, it was reported that this year WWDC will usher in the second generation of Apple Watch to meet with everyone, but not yet. Now all circles hope that Apple will release Apple Watch 2 at the autumn conference. People are full of expectations for Apple Watch 2.
Whether Apple Watch 2 can solve some of the most serious problems is still unknown. However, it is a fact that the market has lost interest in Apple Watch. Apple watches with an original price of 2588 yuan and 90% of new products are difficult to sell in the second-hand market at a price of 1,500 yuan. The weak attraction of this apple product is really rare in Apple's modern history.
It is worth noting that it is not just Apple Watch that has ushered in a huge decline, but the entire smart watch market. IDC report shows that in the second quarter, global smart watch shipments were 3.5 million units, a decrease of 32% from 5.1 million units in the same period last year, which is the first year-on-year decline since data records. Obviously, the smart watch industry collectively treads the air.
Despite the market downturn, Apple Watch’s rivals still usher in growth: Samsung’s smart watch market share rose from 7% to 16%, and shipments increased by 200,000 units, thanks to the Gear S2 series that can be detached from mobile phones; In Moto 360, Lenovo’s market share increased by 6%, from 3% to 9%, and shipments increased by 100,000, ranking third; thanks to smart watches supporting LTE networks, LG’s market share from 4 % rose to 8% and shipments increased by 100,000, ranking fourth.
Smartwatch is a brand new category. When Apple Watch enters the market, many people believe that Apple will once again define a brand new market. However, although Apple is the leader in this market, it has not taken this market to grow. In the fields of smart phones, tablet computers, etc., the market has rarely seen a sharp decline so early.
Smart watches have both decorative and functional features. In appearance, smart watches are still not as stunning as products comparable to Swiss watches. In terms of functionality, they barely capture the user's needs (in addition to children's watches), and they also have serious battery life. In short, this is not a pleasing product form.
Fortunately, the smart watch market has not been sentenced to death. From the certain growth achieved by Apple Watch's rivals, it can be seen that the round dial that can be used independently from the mobile phone, supports the LTE network, and is close to traditional watches will be welcomed by users. Will the Apple Watch second generation consider these directions? If you think about it, you may be able to get back to life. In addition, Android Wear 2.0 is about to be released, and more Chinese mobile phone manufacturers will join the ranks of smart watches. Chinese mobile phone manufacturers have the reputation of “price butcher†and will inevitably lower the price after entry, for example, a smart watch of 79 yuan. At that time, this market may also usher in a turnaround.
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