“Since the launch of new products in December last year, by the end of February this year, the popularity of television products has reached more than 400,000 units, including Haier, Sanyo, Panda, and other cooperative brands. The overall target for 2016 is between 3 and 4 million.†Chairman Zhou Can said in a recent interview.
In September 2015, Sci-Tech, Oriental Pearl, Popular, Haier, and Gome jointly created a new Internet eco- ecology of Chaowei Ecology and established a fully-open business model for content license hardware brand operation channels. On December 10th, the five officially released three popular televisions. The prices for 55-inch, 49-inch, and 43-inch TVs were 2,799 yuan, 2,299 yuan, and 1,799 yuan respectively.
Obviously, compared with similar products, popular television has actually killed a handful of the price. In the homogenized product areas, prices are always the killer, but the enemy kills one thousand self-inflicted eight hundred, unlimited Low prices are not good for anyone. However, in the midst of the explosion of smart products, this ecology will not be detrimental because of the low price of hardware. After all, smart phones, smart TVs, etc. rely on content to win. Therefore, video-based operations such as LeTV are popular. The platform enters Internet TV, but it has an advantage.
"At the end of March, 65-inch new products will be introduced and sold in April." Zhou Can reveals. When asked about the price, Zhou Can said that the price of new products will certainly be very attractive.
From December of last year to March of this year, it was only three or four months before the launch of new products. To tell the truth, this rhythm is really fast, even faster than the new changes in many mobile phones, which makes us feel that Internet TV is really hot?
“We are backed by Shenzhen Zhaochi, we have R&D centers and product design centers, plus our own supply chain management. There must be an inherent advantage in product innovation, so the product innovation is even faster. From three dimensions To launch the new 65-inch immediately, keep a quarter there will be a new size or a new series launched." Zhou Can said.
In the 60-65-inch region, the price of domestic Internet TV has already reached a low price of 4,999 yuan. If the price of a new product released last year is estimated, how much can a 65-inch price be lower? If it is 3,999 yuan, or even lower, , Or comes with a value-added package, it really makes people feel crazy!
"Not necessarily a low price, new products still take the "National 4K", take the cost-effective, but it should be lower than the friends. "Although it has been determined that the price will be relatively low, but Zhou Can does not think that low prices are all popular. "First, there is no doubt about the product's own hardware, content, and cost-effectiveness of the entire body. This is the first perception of the consumer. The second perception is still content. In the real sense, it is on our TV. Content, such as films, TV dramas, documentaries, entertainment entertainment, etc., is very rich in content resources. With regard to the 100 movies currently broadcast on the cinema, 91 TVs can be watched.
“It is like focusing on the English Premier League card. Of course, the Premier League has also launched the Premier League service package. In China, we can say with great pride that we are the only one to broadcast all Premier League programs on Internet TV.†Zhou Can Say.
Live Premier League content operation is still king
Indeed, the homogenization of hardware is currently inevitable. It is not a long-term plan to sell products at a low price. What we can fight is content. Established for more than 10 years, Fengxing has been cultivating its video services. In 2012, it established deep strategic cooperation with BesTV, a subsidiary of Shanghai SMG. Afterwards, in terms of content, it has completed the integration of Oriental TV's annual investment of 1.5 billion yuan in huge amounts of money. The content library highlights the characteristics of “single broadcast, first broadcast, and live broadcast†and brings the advantages of SMG Group in PGC to the extreme. In addition, the content resources of popular television also include movie section, children's animation section, sports section, documentary section and so on.
In terms of content in 2016, the live Premier League will be a more important piece of fashion. Popular TV has full-time Premier League live streaming resources, including special content such as Premier League service packages. The English Premier League's OTT copyright and Internet TV copyright are exclusive to Bestrade and are exclusive to the Oriental Pearl. Popularity is the exclusive exposure of Oriental Pearl in Internet TV.
Popular TV will enter the overseas market by the end of the year
China has a huge population base, and television is one of the indispensable appliances for every family. According to statistics, there are 50 million TV sales in China every year, and many businesses are looking at a huge market. With the technological upgrading of products and the continuous decline in prices, TVs have become FMCGs and are the fastest products in large-scale home appliances. Therefore, the Internet TV industry is still the Red Sea, and the concept of ecology, smart life, etc. Internet TV is still well worth exploring.
In terms of popularity, although it is not too early to enter the television industry, it can also be said that it is time for content accumulation to be a matter of course. Another killer is the “ultra-ecological ecology†that is popular. Everyone knows that in September last year, the Oriental Pearl, Siu Chi, Popular, Haier, and Gome announced that they have joined forces to create a super-dimensional ecology, through the "license content hardware service operation" approach to form a strong ecological chain, a good interpretation of the inevitability of popular television.
In the short term, it will be able to launch new products. Naturally, it has its unique prerequisites. The target of selling more than 3 million units a year is actually not great. Facing back to Shenzhen Zhao Chi, Zhao Chi itself is doing hardware research and development and production, and from the "micro-ecological" structure, it is not difficult to popularize TV to increase sales, but not only domestically.
"The export itself is a major business line of Siu Chi. In itself, Siu Chi has several million TV sets exported every year." Zhou Can said. That is to say, although the popularity of TV shows has only been exposed, but it already has a foreign distribution channel, and then only to operate on the line.
However, for the moment, we are more concerned with the 65-inch new products that will be released at the end of March. What kind of bright spots will be brought to us, and the time is getting closer and closer, and we still have to wait and see.
Popular Vice Chairman Zhou Can
New TV continues to take a low price strategy In September 2015, Sci-Tech, Oriental Pearl, Popular, Haier, and Gome jointly created a new Internet eco- ecology of Chaowei Ecology and established a fully-open business model for content license hardware brand operation channels. On December 10th, the five officially released three popular televisions. The prices for 55-inch, 49-inch, and 43-inch TVs were 2,799 yuan, 2,299 yuan, and 1,799 yuan respectively.
Obviously, compared with similar products, popular television has actually killed a handful of the price. In the homogenized product areas, prices are always the killer, but the enemy kills one thousand self-inflicted eight hundred, unlimited Low prices are not good for anyone. However, in the midst of the explosion of smart products, this ecology will not be detrimental because of the low price of hardware. After all, smart phones, smart TVs, etc. rely on content to win. Therefore, video-based operations such as LeTV are popular. The platform enters Internet TV, but it has an advantage.
"At the end of March, 65-inch new products will be introduced and sold in April." Zhou Can reveals. When asked about the price, Zhou Can said that the price of new products will certainly be very attractive.
From December of last year to March of this year, it was only three or four months before the launch of new products. To tell the truth, this rhythm is really fast, even faster than the new changes in many mobile phones, which makes us feel that Internet TV is really hot?
“We are backed by Shenzhen Zhaochi, we have R&D centers and product design centers, plus our own supply chain management. There must be an inherent advantage in product innovation, so the product innovation is even faster. From three dimensions To launch the new 65-inch immediately, keep a quarter there will be a new size or a new series launched." Zhou Can said.
In the 60-65-inch region, the price of domestic Internet TV has already reached a low price of 4,999 yuan. If the price of a new product released last year is estimated, how much can a 65-inch price be lower? If it is 3,999 yuan, or even lower, , Or comes with a value-added package, it really makes people feel crazy!
"Not necessarily a low price, new products still take the "National 4K", take the cost-effective, but it should be lower than the friends. "Although it has been determined that the price will be relatively low, but Zhou Can does not think that low prices are all popular. "First, there is no doubt about the product's own hardware, content, and cost-effectiveness of the entire body. This is the first perception of the consumer. The second perception is still content. In the real sense, it is on our TV. Content, such as films, TV dramas, documentaries, entertainment entertainment, etc., is very rich in content resources. With regard to the 100 movies currently broadcast on the cinema, 91 TVs can be watched.
“It is like focusing on the English Premier League card. Of course, the Premier League has also launched the Premier League service package. In China, we can say with great pride that we are the only one to broadcast all Premier League programs on Internet TV.†Zhou Can Say.
Live Premier League content operation is still king
Indeed, the homogenization of hardware is currently inevitable. It is not a long-term plan to sell products at a low price. What we can fight is content. Established for more than 10 years, Fengxing has been cultivating its video services. In 2012, it established deep strategic cooperation with BesTV, a subsidiary of Shanghai SMG. Afterwards, in terms of content, it has completed the integration of Oriental TV's annual investment of 1.5 billion yuan in huge amounts of money. The content library highlights the characteristics of “single broadcast, first broadcast, and live broadcast†and brings the advantages of SMG Group in PGC to the extreme. In addition, the content resources of popular television also include movie section, children's animation section, sports section, documentary section and so on.
In terms of content in 2016, the live Premier League will be a more important piece of fashion. Popular TV has full-time Premier League live streaming resources, including special content such as Premier League service packages. The English Premier League's OTT copyright and Internet TV copyright are exclusive to Bestrade and are exclusive to the Oriental Pearl. Popularity is the exclusive exposure of Oriental Pearl in Internet TV.
Popular TV will enter the overseas market by the end of the year
China has a huge population base, and television is one of the indispensable appliances for every family. According to statistics, there are 50 million TV sales in China every year, and many businesses are looking at a huge market. With the technological upgrading of products and the continuous decline in prices, TVs have become FMCGs and are the fastest products in large-scale home appliances. Therefore, the Internet TV industry is still the Red Sea, and the concept of ecology, smart life, etc. Internet TV is still well worth exploring.
In terms of popularity, although it is not too early to enter the television industry, it can also be said that it is time for content accumulation to be a matter of course. Another killer is the “ultra-ecological ecology†that is popular. Everyone knows that in September last year, the Oriental Pearl, Siu Chi, Popular, Haier, and Gome announced that they have joined forces to create a super-dimensional ecology, through the "license content hardware service operation" approach to form a strong ecological chain, a good interpretation of the inevitability of popular television.
In the short term, it will be able to launch new products. Naturally, it has its unique prerequisites. The target of selling more than 3 million units a year is actually not great. Facing back to Shenzhen Zhao Chi, Zhao Chi itself is doing hardware research and development and production, and from the "micro-ecological" structure, it is not difficult to popularize TV to increase sales, but not only domestically.
"The export itself is a major business line of Siu Chi. In itself, Siu Chi has several million TV sets exported every year." Zhou Can said. That is to say, although the popularity of TV shows has only been exposed, but it already has a foreign distribution channel, and then only to operate on the line.
However, for the moment, we are more concerned with the 65-inch new products that will be released at the end of March. What kind of bright spots will be brought to us, and the time is getting closer and closer, and we still have to wait and see.