March 8 news, excellent friends Pollock held a 4K strategy conference in Beijing today and officially announced that it signed a 4K content introduction agreement with Sony Pictures, and there will be many Hollywood 4K films landing in China, and at the same time, the introduction of the current 4K sources are films that have been approved by the relevant state agencies. In addition, Ulead Pollock will also cooperate with the Hollywood company to make 4K content investment.
Although 4K TV has been continuously developing at a high speed, the domestic 4K source is unsatisfactory both in terms of quantity and quality, and 4K TVs purchased by consumers with high prices are not very useful. 4K Content has become the biggest bottleneck restricting the development of the entire 4K industry.
It is understood that only 4K, 10bit, REC.2020, HDR, 60p and other standards can be satisfied at the same time, and then adding H.265/HEVC encoding can be called 4K products. The 4P product of Ulead Pollock is a set of solutions including content, DRM, CDN, codec, and terminal (the 4K terminal product will cooperate with ZTE), but this time it has everything from production to broadcast. Sony Pictures, a family of solutions, collaborated to bring in even better 4K content.
In addition, Ulead Pollock and Hollywood Television have reached a cooperation. In the future, in addition to introducing more 4K blockbusters, they will directly cooperate with Hollywood companies to make investment in 4k content, and participate in selection, script, filming, and production.
In general, this cooperation is indeed a good start, but it still has a long way to go. In China, an important issue that restricts the development of 4K video sources is bandwidth, and it is necessary to achieve a bandwidth of 50 MB or more for smooth playback of 4K videos. Coordinating the construction of private networks by operators may be a good idea; and regarding Hollywood 4K content, The statement is currently in the transition phase. At present, the total source of the film is less than three digits. You Pengpu CEO Shao Yiding also said at the meeting that due to problems such as approval, if you can introduce more than two Hollywood original 4K movies this year, Success, but it will surely accelerate the pace in the latter part of the year.