Smart TV or become a new battlefield for manufacturers

In the past few years, domestic mobile phones have experienced ultra-high speed development, and the domestic mobile phone market has also become the world's largest market with the most intense competition. However, in the past two years, the fatigue in the mobile phone industry has begun to appear. Although many people are still eager to step into this industry, people inside the industry are always ready to expand. Xiaomi is one of them.

Xiaomi, as the leader in domestic mobile phones, has achieved remarkable results over the past few years. But since the previous year, Xiaomi has placed some of his focus on the smart TV industry, and the time has also proved that Lei Jun’s moves are very Exquisite. Smart TVs are quietly rising in the near future. Apart from mobile phone companies such as Xiaomi, LeTV, PPTV, and popular media such as content have been or are preparing to enter the smart TV industry. The original traditional TV companies also began to change their thinking on the Internet, and their best representative is Cool Open. As an industry with rising integrity, what direction will it develop in the future?

OLED is the evolution direction of screen display

Actually before OLED, a lot of television companies all exerted force in 3D, but because the market response is generally cold, including the last batch of adherents, such as LG, etc., they have begun to focus on OLED. Compared with traditional LED TVs, OLED TVs do not require liquid crystals, do not require backlight sources, and each pixel can emit light autonomously, and have a simple structure. In addition, OLED TVs have a wider color gamut, more pure black, and more intense performance. Contrast and a wider viewing angle.


Today, the Tektronix T55 OLED TV just released at the Shanghai Home Appliances Expo is one of the representatives. The T55 OLED is the first OLED TV to be the Internet brand. Compared with the traditional home appliance industry, it is epoch-making significance.

4K is a resolution mode that can be considered in advance

The development of television screen resolutions from 1080P to 2K to 4K has seen shorter and shorter intervals. With the influence of the external environment, such as the increase in bandwidth of fiber optic homes and homes of communication operators, the tremendous enrichment of Internet TV program content, and the increase in the expectations of TV users, all determine that the popularization factors of 4K programs will be basically available. So for the average user, considering whether to support 4K when buying a TV should be a major factor that must be considered.


Split design may become the new trend

The earliest appearance of split design should be on Xiaomi TV 3, and LeTV is a strong promoter. The concept of split design is based on the contradiction between the ultra-thin TV and audio experience. With the split design, the television body can be made thinner and thinner, in addition to the more convenient design that can be brought about, and the aspects related to the experience can be solved by split type. Of course there is also a variation on the split type, which is the modular design. The modular design of the main function will be much more convenient in the future.


Of course, there are different voices for this. For example, Chairman Wang Zhiguo of Kukai has once discussed "integrated" and "split type" with Xiaomi.

Smart experience will become a killer

Since it is called a smart TV, letting TV show true "smartness" will be the most important consideration for every television company in the future. How to better integrate programs, games, sports, and other functions related to the experience should be the most important manifestation of differentiation in smart TV. With the newly released CoolTV T55OLED TV, for example, it not only has expertise in appearance technology, program sources, etc., but also the most important and most attractive is the new interactive experience based on 3D somatosensory control and the integration of healthy sports platform. The cool open system features such as the elderly/children/youth mode, entertainment control center, etc.


(cool open T55 OLED TV smart 3D sensor)

In short, the future development trend of smart TV is summarized in one sentence: smart, high-definition, and large-screen audiovisualization.