Original title: Zhang Zhaoyang: The key to the rebirth of the portal is to get through the media and content
At the Winter Summit of the Media Training Camp on January 26, Zhang Chaoyang, Chairman of the Sohu Board of Directors, delivered a speech and received an exclusive interview with the media. He said that the portal was not dead and only the portal was being changed. The key point of rebirth lies in the fact that, through the media and content, “everybody in the world is a mediaâ€, and everyone is allowed to provide professional content in their own professional fields.
Zhang Chaoyang said that he spent more time at the portal recently. He believes that the demand for information is absolutely rigid, but the domestic monetization of resource information has not yet achieved the best. The production of content, the user’s platform, and the scale of advertising are three boosters for Sohu’s development. He believes that advertising has always been something that cannot be overlooked. For example, Google’s revenue is mostly from advertising. However, advertisements have to go to the long tail and long tail. Sohu is willing to become a big funnel, which accommodates all the big needs of people, through the operation of big data to funnel the contents of the recommended to the appropriate APP.
Zhang Chaoyang focused on the 5.1 version of the news client to be launched next week, saying that users will obviously feel different. The new pull-down recommendation function is equivalent to keyword search. Through the combination of artificial intelligence and big data, it provides users with higher-quality content, and at the same time, the coverage from the media will be wider. This point has been partially implemented on the mobile phone Sohu.com, for example, the Health Channel. Many of the contents are not from the reporters' editors but from professional doctors. They are equivalent to their public accounts on Sohu. In the future, this part will have higher weight.
He emphasized that Sohu will not make the model very heavy. Taking the car channel as an example, he believes that helping people to taxi and sell cars can be done in the short term, but at the same time it is costly. What Sohu wants to do is one part of it, that is, finding customers with big data.
For Sohu video, Zhang Chaoyang admitted that the competition in the video field is a little crazy. Sohu video benefits from various resources of the portal, and it still grows at the lowest cost in terms of play. It is also exploring new modes. At present, Sohu Video and 56-network background have been opened, and there will be more private uploads in the future.
Zhang Chaoyang said that he spent more time at the portal recently. He believes that the demand for information is absolutely rigid, but the domestic monetization of resource information has not yet achieved the best. The production of content, the user’s platform, and the scale of advertising are three boosters for Sohu’s development. He believes that advertising has always been something that cannot be overlooked. For example, Google’s revenue is mostly from advertising. However, advertisements have to go to the long tail and long tail. Sohu is willing to become a big funnel, which accommodates all the big needs of people, through the operation of big data to funnel the contents of the recommended to the appropriate APP.
Zhang Chaoyang focused on the 5.1 version of the news client to be launched next week, saying that users will obviously feel different. The new pull-down recommendation function is equivalent to keyword search. Through the combination of artificial intelligence and big data, it provides users with higher-quality content, and at the same time, the coverage from the media will be wider. This point has been partially implemented on the mobile phone Sohu.com, for example, the Health Channel. Many of the contents are not from the reporters' editors but from professional doctors. They are equivalent to their public accounts on Sohu. In the future, this part will have higher weight.
He emphasized that Sohu will not make the model very heavy. Taking the car channel as an example, he believes that helping people to taxi and sell cars can be done in the short term, but at the same time it is costly. What Sohu wants to do is one part of it, that is, finding customers with big data.
For Sohu video, Zhang Chaoyang admitted that the competition in the video field is a little crazy. Sohu video benefits from various resources of the portal, and it still grows at the lowest cost in terms of play. It is also exploring new modes. At present, Sohu Video and 56-network background have been opened, and there will be more private uploads in the future.
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