At that time, LeTV was just a video website that was not well-known. In 2013, LeTV launched the concept of Internet TV for the first time. Now, LeTV has opened a large-scale experience shop and played an ecological O2O. In the fierce competition in the color TV market, LeTV is truly a controversy and potential coexistence. Losses and losses in the past few years seem to indicate that the LeTV model will not be long-term, but in the overall downturn of the television industry, LeTV announced in 2015. "Without losing money," it will undoubtedly be a big shock to the Chinese color TV market.
In order to better understand Internet TV, Xiao Bian entered LeTV and interviewed the champion who had just been promoted to LeTV's new vice president of marketing communications to thoroughly understand the development of LeTV.
"The First Crab" Corporate Controversy and Potential Coexist
In 2013, LeTV began to be an Internet TV. Nowadays, more and more brands have entered the market of Internet TV. Some traditional TV manufacturers are learning to walk on two legs while developing their own traditional brands while they are out Internet TV and the Internet. TV brands compete.
At first, LeTV was just a not-so-well-known video site. As the industry's first “crab†company, the market did not favor LeTV when it was announced to be a TV. In the first two years, LeTV’s financial report Has been in a state of loss, "losing money to sell hardware" model has been controversial, but at the same time, sales growth year after year, but also indicates that Internet TV is increasingly recognized by users.
Recently, Xiao Bian made a survey on the “Internet TV awareness†survey, and heard that the users of LeTV brand accounted for 95.37%. At the same time, sales volume of LeTV has also doubled in the past two years, from 300,000 units in 2013 to 1.5 million units in 2014. In 2015, sales volume reached 3 million units.
In 2016, LeTV’s target sales volume was 6 million units. If LeTV can achieve the goal, it means that LeTV could not only surpass the two traditional giants of Konka and Changhong in the short span of four years, but also approached Skyworth, Hisense, and TCL, and may be among the best. The top three in the industry.
On the one hand, LeTV's ecological model has been questioned by the industry. On the other hand, it is getting better and better sales. LeTV can be said to have controversy and potential. So how does LeTV achieve rapid growth, and what is the difference between LeTV and traditional mode? In the future, what is the development goal of LeTV?
In order to better understand Internet TV, Xiao Bian entered LeTV and interviewed the champion who had just been promoted to LeTV's new vice president of marketing communications to thoroughly understand the development of LeTV.
LeTV to New Vice President of Marketing Communications
"The First Crab" Corporate Controversy and Potential Coexist
In 2013, LeTV began to be an Internet TV. Nowadays, more and more brands have entered the market of Internet TV. Some traditional TV manufacturers are learning to walk on two legs while developing their own traditional brands while they are out Internet TV and the Internet. TV brands compete.
At first, LeTV was just a not-so-well-known video site. As the industry's first “crab†company, the market did not favor LeTV when it was announced to be a TV. In the first two years, LeTV’s financial report Has been in a state of loss, "losing money to sell hardware" model has been controversial, but at the same time, sales growth year after year, but also indicates that Internet TV is increasingly recognized by users.
Recently, Xiao Bian made a survey on the “Internet TV awareness†survey, and heard that the users of LeTV brand accounted for 95.37%. At the same time, sales volume of LeTV has also doubled in the past two years, from 300,000 units in 2013 to 1.5 million units in 2014. In 2015, sales volume reached 3 million units.
Internet TV awareness survey
In 2016, LeTV’s target sales volume was 6 million units. If LeTV can achieve the goal, it means that LeTV could not only surpass the two traditional giants of Konka and Changhong in the short span of four years, but also approached Skyworth, Hisense, and TCL, and may be among the best. The top three in the industry.
On the one hand, LeTV's ecological model has been questioned by the industry. On the other hand, it is getting better and better sales. LeTV can be said to have controversy and potential. So how does LeTV achieve rapid growth, and what is the difference between LeTV and traditional mode? In the future, what is the development goal of LeTV?