OLED promotes the high-end brand of Skyworth, focusing on large-screen Ultra HD products in 2016

In recent years, low-priced products in China's color TV market have become more frequent, TV price wars have intensified, and price wars have become increasingly difficult for the industry. How do you view the price war in China's color TV industry? In the 2015/16 fiscal year performance review meeting of Skyworth Group, Yang Dongwen, president of Skyworth Group stated: “I think that doing business, Skyworth is choosing a relatively definite model. I believe that each has its own characteristics and each has its own advantages. The company is not a 100-meter race and is a marathon. According to the latest 2015/16 financial year report released by Skyworth Digital, the Group’s turnover was HK$42.695 billion, an increase of 6.4% over last year; gross profit was HK$9.363 billion, an increase of 16.7% year-on-year. Continuous growth for 10 consecutive years. This year, Skyworth will vigorously develop and promote OLED TVs.
In the new market environment, if manufacturers want to stand out in the fierce competition, they must change from the old "than low prices" to "higher prices," "higher than," "more than technology," and "comparative brands." . Liu Yuzhi stated that OLED is an advantageous weapon for Skyworth to surpass its opponents in the future. “It is clear that OLED industry has reached a consensus and consumers are buying more and more. In the past, we felt that after the new high-end technology of TV came out, the bottom line was 100,000 units. Now our goal is to achieve 200,000 units. Through these new Display technology and new products to pull the entire Skyworth high-end brand into the market.”
Skyworth expects sales of Skyworth color TV products to reach 17 million units in 2016/2017, and 11 million units and 6 million units in mainland China and overseas markets, respectively. Skyworth firmly believes that OLED TVs will gradually replace LCD TVs in the future. As the output increases, the cost of OLED TVs can further decline. Therefore, the time for the promotion of OLED TVs has arrived. Liu Yuzhi pointed out that the gross profit rate of OLED TV products is about 40%, which is similar to the Group's high-end product gross margin. Currently, it accounts for only 2%-3% of the Group's sales, and promotion costs may be higher. It is expected that OLED will explode in the next three years. time.

Peng Jianfeng, deputy secretary-general of the China Electronics and Video Industry Association, pointed out in his 2016 white paper on the 2016 OLED display industry: “The reputation and acceptance of OLED organic TV in the Chinese market has made us see that the future of OLED has come and 2016 will be OLED. The first year of promotion.” Many home appliance industry observers have also stated that this year's sales momentum of OLED TVs is swift and violent, and sales in the year are expected to exceed expectations and become the biggest winners in this year's high-end TV market.

Following the release of the first OLED organic television product E980S in 2013, Skyworth has been on the road to promote OLED organic television for three years. In 2016, Skyworth's increase in high-end 4K OLED organic TV sales, and the establishment of the market strategy for China's largest OLED TV brand, will enable consumers in China's color TV market to significantly increase their awareness of Skyworth's high-end TV brand image and promote China's color TV industry Strong development.

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