2013 professional audio industry may face a new round of shuffling

At present, China is already an important production base for professional audio products in the world. In particular, the Pearl River Delta region, where professional audio companies are concentrated, has concentrated more than 70% of the industry, and its output value accounts for 80% of the total output value of the industry. However, the development level of China's overall professional audio companies varies greatly.

Since the beginning of the 1990s, the Chinese professional audio industry has experienced an illusory boom period and a cruel adjustment period. A large number of audio manufacturing workshops have gone from prosperity to decline. After that, the audio industry has also experienced short-term development. However, in recent years, the growth rate of the professional audio industry has begun to slow down, indicating that the adjustment period has come. The entire industry will be reshuffled, and a considerable part of the products with poor quality and those with insufficient strength will be eliminated. So far, the number of production enterprises has begun to decrease, the brands are relatively concentrated, the product quality is gradually standardized, and the price transparency has also increased.

Because the professional audio industry is vulnerable to the external economic environment, the multiple external factors such as the European debt crisis in 2012 and the situation in Southeast Asia have made it difficult for the domestic professional audio and lighting industry to pick up another round of cruel industry reshuffle. Many companies are shuffling. The hard life in the process.

Under the big topic of industry reshuffle, the professional audio industry began to show signs of industrial transfer. Enterprises in Shenzhen, Guangzhou, Zhejiang and other regions have begun to specialize in the core of their industry, and will no longer do professional audio as their core product. Although this phenomenon has not become the mainstream of the industry, it also reflects the lack of confidence in the market prospects of the professional audio industry. Domestic brands are hard to break through in product innovation, market share and foreign brands.

Every light needs to pass through the darkness before dawn. After the industry reshuffle, a group of companies that have been tested by the market will become the backbone of the industry. After experiencing the impact of the market, they will inevitably get a comprehensive leap in R&D technology and business operators.

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